201may 12, the first high tea HEEKCAA, formerly known as ROYALTEA, was born in an alley called Jiangbianli in Jiangmen, Guangdong. As the pioneer of cheese milk tea. Different from the traditional milk tea with rough and cheap tea soup on the market, Xicha focuses on presenting high-quality tea fragrance from all over the world, which makes this ancient culture glow with new vitality. It is the goal that Hi Tea has been working hard to make every customer and friend enjoy their favorite tea conveniently and easily.
At first, the development of Xicha was not smooth, and the business of the first store was bleak, with only a few hundred or even dozens of turnover a day. Neo, the founder of Xicha, is very concerned about products. He collects feedback from Weibo and other sources, and iterates the product every day. He knows that the basic skill of a restaurant is to ensure that all products are not bad. If the guest eats inferior products, he won't come next time. On the contrary, if the products eaten by the guests are all good, they will come again next time. On the premise of not bad, if there are new products and delicious food, it will continue to attract guests. Xicha has accumulated the first batch of fans by this way of continuous improvement and new products.
Hi tea used to be called imperial tea. Hi-tea is mainly positioned in social currency, which represents the high-quality and high-enjoyment petty bourgeoisie life under the upgrading of consumption. Most consumers are young people. The first thing for every consumer to queue up to buy hi-tea is to take photos and send them to a circle of friends, benchmark themselves with hi-tea and shape their image in the circle of friends. Through the tea itself, coupled with the petty bourgeoisie decoration of the store, a leisurely high-quality living atmosphere has been created. In this cycle, the brand effect is getting bigger and bigger, and people who love tea are becoming more and more popular.