Holiland Enterprise was born in Lanzhou on September 1992, and its headquarters moved to Beijing. Now it is a large-scale food franchise chain enterprise group with fixed assets of over 100 million yuan, more than 7,000 employees, and three holding companies including Beijing Holiland Enterprise Investment Management Co., Ltd., Beijing Holiland Industry and Trade Co., Ltd. and Beijing Holiland Trading Co., Ltd., and its founder and current CEO are Luo Hong, a famous photographer.
After years of hard work, Holiland has now developed into a leading enterprise in the domestic baking industry, which mainly produces and operates cakes, bread, western pastry, mid-point, coffee and beverages, moon cakes, glutinous rice balls and zongzi, with nearly 1,000 direct chain stores distributed in more than 80 large and medium-sized cities across the country, three domestic first-class large-scale modern food industrial parks in Beijing, Tianjin and Shenyang, and tens of thousands of high-quality employees.