Mode: internal mail broke the news
Event: small mysterious internal mail, mysterious insiders. At the subsequent press conference, Coca-Cola admitted to deleting sensitive emails and letting the employees involved take a vacation. Maybe this is the result revealed by this internal employee. Who is such a mysterious and bold figure? Is it really just an internal employee? Maybe it's not impossible to be an informant for a newspaper, but we don't know his true identity.
2. Character: Crystal Emperor
Mode: Send it to Maotai for inspection
Event: The report that the plasticizer of alcoholic liquor exceeded the standard originated from 2 1 Century Business Daily, and then the Hong Kong netizen "Crystal Emperor" published the test results on his blog, which made Maotai walk off the altar. The test report shows that DEHP (a plasticizer) in 53-degree flying Maotai is 120% higher than the national standard. Kweichow Moutai also suspended trading continuously from that day. Kweichow Moutai said that Maotai products fully meet the relevant standards, and the slump caused by plasticizers is likely to be a conspiracy. Subsequently, many other liquor brands sent for inspection by many institutions showed that the plasticizer exceeded the standard, but because the national standard had specific regulations on the content of alcohol-free plasticizer, it ended without results.
3. Character: Weibo expert "Josphin"
Mode: Weibo broke the news
Event: 2065438+June 27th, 2002, Weibo netizens broke the news in Weibo, claiming that the bright dairy product "Youbei" purchased had quality problems. The same purple sweet potato was placed in Youbei dairy products with different production dates, but it produced different colors. The consumer said that the customer service of Bright Dairy confirmed to him that the bright Ubisoft milk with batch number I 17: 15(E) produced on June 25th and listed on June 26th was mixed with caustic soda. Subsequently, Bright Dairy issued a statement acknowledging and indicating that it had recalled all related products. However, Bright Dairy only recalled these 300 cases of milk. Affected by the incident of "alkaline water mixed with milk", the stock of Bright Dairy suffered panic selling on June 28th, once falling by nearly 4%, and then rebounded, rising by 1. 19% compared with the 27th.
4. People: Weibo netizen "joe-cn37 1"
Mode: Weibo broke the news
Event: Liu Weibo, a Zhengzhou netizen, broke the news that maggots appeared after the Shuanghui ribs bought at Shuanghui chain store were scalded with hot water. Shuanghui Group said that the ribs complained by Liu were up to standard in all aspects, and the local industrial and commercial departments intervened in the inspection. Later, because the plaintiff videotaped the whole process, Liu Jintao, deputy general manager of Shuanghui Group, called it a conspiracy. However, when the accompanying reporters inspected the "784 chain store" involved in the case, they found that Zhengzhou industrial and commercial personnel found unknown objects in the meat twice. In June 12, 20 1 1, consumers complained that "maggot eggs" were found in Shuanghui Wang Zhongwang ham sausage. Shuanghui's response is still that there is no quality problem in the production process. Even said that consumers are suspected of extortion. However, there is no intention to publish relevant recording materials to restore the truth.
5. Person: Reporter of Securities Market Weekly
Mode: check
Event: Securities Market Weekly announced in its official Weibo that the cover article of Changyu's "Pesticide Residue" will be published the next day, which made Changyu, a leading domestic wine company, deeply trapped in the "Pesticide Residue" door. The reporter sent 10 wines from three domestic wine listed companies to the National Food Quality Supervision and Inspection Center for testing, and all of them detected carbendazim or metalaxyl pesticide residues, and Changyu wines had more residual values than the other two. The day after the news came out, Changyu's share price almost fell. Dramatically, a person in the editorial department of Securities Market Weekly said in an interview that there was no statement of exceeding the standard. But then Securities Market Weekly issued a statement saying that no one was authorized to interview on behalf of the editorial department, but there was no response to Zhang Can.
6. People: city journalists
Methods: Secret investigation.
Event: As an ordinary migrant worker, qiaqia, a city journalist, exposed many management problems, including spraying essence before bagging melon seeds, the production date of essence was tricky, front-line employees went to work without health certificates, using water instead of alcohol for disinfection, and boiling melon seeds without changing water. On that day, qiaqia Food's share price fell, closing down 3. 12%. Subsequently, qiaqia Food announced on 25th that the edible flavors used in the company's products fully meet the national standards. Due to management negligence, only five employees' health certificates were not processed and reissued in time, and the relevant personnel were dealt with.
7. Person: China Economic Net reporter
Mode: field trip
Event: China Economic Net reporter's on-the-spot investigation report kicked off the "crash chicken storm", while CCTV's "Wen Chao Tian Xia" exposed that some chicken farms in Shandong used illegal drugs to fatten "crash chicken" was an irreversible blow. Foreign fast food has been shot in succession, deeply mired in the crisis of trust, Yum! and other famous enterprises. And new hope are famous again. Afterwards, the supervision department and the industrial and commercial department intervened. 65438+On February 29th, New Hope Liuhe Co., Ltd. officially apologized for the first time, and said that it would invest funds for quality supervision. China Yum! It is publicly acknowledged that some products of Liuhe have been found to have "excessive drug residues", but relevant laws and regulations do not require enterprises to publish the test results, so there is no "concealment".
8. Character: Beijing News reporter
Mode: unannounced visit
Event: Upon receiving public feedback, the Beijing News reporter found through unannounced visits that Beijing No.5 Meat Joint Factory and Beijing Zhong Rui Food Co., Ltd. sold pig blood as duck blood, and Beijing Daoxiang Village, a time-honored brand in Beijing, became one of the final sellers of these products. On May 15, Daoxiang Village in Beijing apologized, saying that duck blood products were operated beyond the scope of the problem store without authorization. The Fifth Meat Factory reported that the enterprise itself does not produce blood tofu products. On May 17, Beijing Food Office reported the investigation of "fake duck blood", and Beijing Daoxiang Village and Beijing No.5 Meat Factory issued statements respectively, acknowledging the poor supervision of enterprises. The relevant departments severely investigated and dealt with the parties involved.
9. Character: Zhang Zhihua
Mode: court prosecution
Event: Because of questioning Xu Fuji's illegal use of food additives, a consumer in Guangdong sued Xu Fuji and the seller Carrefour to the Futian District People's Court in Shenzhen. However, Xu Fuji denied this, saying that TBHQ and BHT were not artificially added. In the end, the court held that the Quality Supervision Bureau was not enough to prove that the products involved did not directly use TBHQ and BHT. Even if these two food additives were brought in as raw materials, they violated the relevant provisions of the Food Safety Law and must compensate consumers, while Xu Fuji said that he would appeal. At present, the case of Xu Fuji illegally adding antioxidants to food has been appealed in the second instance.
10, character: CCTV host Zhao Pu.
Mode: Published by Weibo
Event: On April 9th, a Weibo published by Zhao Pu, a famous CCTV host, and Zhu, a famous investigative reporter, attracted wide attention from netizens. Weibo said that the old yogurt and jelly you usually eat may all be industrial gelatin boiled with waste leather such as waste leather shoes, which may cause cancer. This move once pushed old yogurt and jelly to the forefront, and the sales of old yogurt dropped sharply. For the gelatin incident, the multi-functional department said that there was no spot check or spot check task on the grounds that it had not received relevant complaints or reports. Subsequently, several major dairy companies responded one after another, and experts clarified that by the end of the third meeting, they all pointed to the conclusion that there was no addition of old yogurt.