Tik Tok has a lot of goods, some of which are relatively ordinary small objects, and some of which are big-name hot-selling and explosive goods, but basically the prices are not very high.
This is mainly because merchants focus on publicity and promotion, lose some profits or costs for anchor promotion in a profitable way, and use low-priced goods to gain user attention.
Regarding the authenticity of goods brought by Tik Tok, we need to treat them dialectically, which can generally be divided into the following three situations:
1, actual profit
Some anchors bring goods, which are really profitable. For example, the live broadcast price of Gree in Dong Mingzhu is much cheaper than that of offline channels, and the goods sold in the live broadcast room in Luo Yonghao are basically more favorable than those we normally buy. Of course, there are also many powerful anchors who won't bring fake fans.
2. Word games
There is a kind of so-called cheap, which is actually just playing word games, especially free delivery, only 9.99 postage, or how much things are discounted, just 19.9 and so on. Why is it so cheap? Because the cost price is only a few cents, or a few dollars, and then through some marketing activities, it will give everyone a sense of value for money and attract fans to buy.
3. Fake and shoddy products
The last one is fake and shoddy products, especially those that sell watches and brand-name goods at low prices. Everyone must be vigilant. The value of a famous brand lies in that few people can afford it, and it can give people who use it a sense of identity. Therefore, in order to maintain the brand value, many big-name goods will not easily reduce their prices, so buyers must pay attention.
Tik Tok's anchor with goods earns commission by drawing. If the products are too cheap, the commission will be limited, so the products with particularly low prices must be carefully identified to avoid being fooled.