(1) Western restaurant launched a beauty and health package to benefit Mother's Day:

① Mother's Day nostalgia meal: nostalgia is to remember the past. Old things, old people, old homes and lost years are the most versatile subjects for nostalgia.

②Mother's Day meal: On Mother's Day, eat a nutritious and delicious meal with your mom and wish her health and beauty forever.

3 Mother's Day of affectionate meal: play the affectionate card, to attract low-end diners, focusing on home-cooked food, popular taste, supplemented by fashionable dining environment, standardized service, to attract fashionable young people to spend the holidays for their mothers.

(2) Preparation of Mother's Day gifts: Western restaurants should be designed accordingly to celebrate Mother's Day activities and small gifts. For every mother who goes to the dining room to give carnations as a holiday gift.

(3) Send Mother's Day affectionate text messages:

①In the name of the Western restaurant, send Mother's Day wonderful text messages to the target consumers to impress them with emotional communication.

②Send the content of the activities through SMS, informing the target consumers of Mother's Day Western restaurant activities, as well as the main location of the activities carried out.

2, the hotel's Mother's Day activities program two:

(1) Activity theme: love? Only because of you.

(2) purpose: emotional marketing, the use of holiday hotspots to create emotions, so that consumers have **** love.

(3) Activity time: May 9th.

(4) preferential policies:

①Mother's Day gift, interactive activities, public articles leave a message "Mother's Day how to give mom a holiday?"

Mother's Day gift, interactive activities, public article message "How to give mom a holiday on Mother's Day?

②Thanks to the mother's selfless dedication, Mother's Day, with their mothers to the store consumption, the store free photo (can be taken away to remember), and mothers are given a carnation.

3 Koi free, the day of dining consumption of 200, you can participate in the shake a lottery, draw "Koi" can be free.

3, the hotel Mother's Day activities program:

(1) theme: I have a date with mom.

(2) Activity time: May 7 ~ 9 days.

(3) Activity purpose: to make up for the sales off-season after the long vacation, to attract traffic and improve customer experience.

(4) Activity content:

①Set up VIP care activity groups for female members, members whose birthdays are between May 1~31st.

②Venue decoration: warm theme.

③According to the situation of the number of members screened, prepare the appropriate number of carnations, and any table with a mother to consume are given a flower.

④The day of the background music playing "only light in the mother", "understand you" and other songs celebrating mothers rendering the festive atmosphere.

⑤ For the mothers who have birthday this month, the store customer information will be prompted by WeChat after the store sweep code ordering, and the store manager or manager will go to the store to smile and bless "Hello, this month is your birthday, wish you a happy birthday, send you a xx drink xx small dishes, wish you a happy Mother's Day".