Demand is still quite large.

The public's consumer demand for ham has subsequently expanded, which in turn has led to the continued positive development of its market. In terms of production, China's ham production reached 155,000 tons in 2019, a year-on-year increase of 3.1%; and it is estimated that in 2020 it is expected to break through to more than 160,000 tons. In terms of market size, China's ham market reached 17.06 billion yuan in 2020, a year-on-year increase of 16.5%; in the next five years, with the increasing consumer demand, China's ham market size will still maintain a steady growth trend, is expected to break through to more than 25 billion yuan in 2025.

From the market pattern, because the ham manufacturing industry entry threshold is not high, the capital and technical requirements are low, resulting in a highly fragmented domestic ham market. At present, China's ham industry, there are still a large number of small and medium-sized workshops, while the larger, stronger strength of only Zhejiang Jinhua ham, Yunnan Xuanwei ham, Jiangsu Rugao ham, Jiangxi Anfu ham, Hubei Enshi ham and other major brands, the industry's market concentration is not high, the future enhancement of the potential is huge.