Mixue Ice City is a chain organization that mainly focuses on fresh ice cream-tea. Mixue Ice City is committed to creating a brand-new chain form, integrating high quality and low price with health and freshness, and providing consumers with healthier and more value-for-money products. With the improvement of living standards, people's requirements for food are also constantly improving. In consumption, they have changed from casual consumption in the past to selective consumption now. As the leader and advocate of fresh ice cream-tea market in China, Mixue Ice City regards products as life, and strives to turn "luxury food with high quality and high price into cheap, healthy and safe food" so that every ordinary consumer can enjoy delicious food.