1. Doing before doing, doing first cultivate the heart

Doing: do what others need

Doing what is meaningful to the society

Doing: be the one who bears the responsibility to the family

Doing the one who is valuable to the enterprise

Doing the one who contributes to the society

Cultivating the heart: filial piety to the parents and the elders

Love for children and subordinates

The heart of gratitude to the world

2, we believe in hard work before expecting a return

1) Payment by the enterprise

2) Payment by the staff

3, Integrity: with integrity, honesty and the highest ethical standards

Good or bad product quality = good or bad human character

4, team

1) initiative to recognize and understand, thinking and behaving differently, respect for the unique qualities of employees

2) a high degree of team spirit and mutual loyalty

3) the courage to admit their own mistakes and can be tolerant of the mistakes of others

4) encouraging individuals to take on greater responsibility

5, innovation

1) innovation in the way of thinking

2) innovation in the management system

3) innovation in products and processes

4) innovation in channels and sales models 1, the concept of learning

1) we need to have the ability to constantly learn

2) learning is a way of life

3) learning is a way of life

4) learning is a way of life

5. A way of life

Enjoy learning

Enjoy life

Enjoy growth

2, the work concept

1) heart to do "cake"

2) say what they do, do what they say

3) from "know" to "know". "know" to "do" to "continue to do"

3, three-three program:

1) communication three clear: ask clear, say clear, report clear

2) the three parts of the band: say to him, do to him, let him do to see

3) do things three principles: the leadership to point to the direction of their own way, colleagues to evaluate the always happy to do it again