Model essay on Mid-Autumn Festival planning scheme 1
I. Theme of the event:
Welcome new students and celebrate Mid-Autumn Festival.
Second, the background of the event
In such a poetic season of late summer and early autumn, we returned to the familiar campus after a long holiday. On these reunion days, students expressed their joy in meeting their roommates, classmates and friends again in different ways. Brothers' associations on campus are also looking for suitable opportunities to exchange and learn from each other, and at the same time, they are planning how to express their welcome to the coming brothers and sisters.
Third, the purpose and significance of the activity: enrich campus life, strengthen exchanges and cooperation among associations, create a harmonious campus atmosphere, and establish the image of campus associations.
Activities: Magic performance, cucurbit flute performance, guzheng performance, stick cutting performance, martial arts performance, aerobics performance, band performance, sketch performance, solo drama performance, etc.
V. Activity flow
Two days before the event (from _ _ _ to _ _ _ _ _), the publicity group is responsible for publicity in the college (publicity methods: leaflets, posters, radio and major websites of the college), and the rehearsal of the event will be held in the talent recruitment market on the first floor of Sanjiao from 6 pm to 8 pm on _ _ _. On _ _ _ _ (Thursday), the logistics team is responsible for arranging the event site from 10: 00 a.m. to 5: 00 p.m., and college leaders and business representatives are welcome to enter the event site at 6: 00 p.m. The activity starts at 6: 30 and lasts until 8: 30 in the evening. At 9 o'clock in the evening, the logistics department and the propaganda department are responsible for cleaning up the activity site.
VI. Activity Time: It is planned to be held on Thursday, 2020, from 8: 30 pm to 20: 30 pm/KLOC-0.
VII. Venue: _ _ College _ _ Square
Eight, activity object: _ college faculty and students.
IX. Organization of Activity Organizations
Title unit: (to be determined)
Organizer: _ _ Federation of College Student Associations
Organizer: _ _ College Wushu Association; _ _ College Folk Music Association; _ _ College Guitar Association; _ _ College Magic Association; _ _ College Aerobics Association; _ _ College Entrepreneurship Association; _ _ College Taekwondo Association
Sponsor: (to be determined)
Media release: _ _ College Radio Station _ _ College News Center; _ _ College newspaper; _ _ College Youth League Style Magazine
X. Organizing Committee of the event (responsible for the overall planning and leadership of the event)
General Counsel: _ _, _ _, _ _
Honorary Consultant: (Sponsor to be determined)
Director of the Organizing Committee: _ _ (President of Wushu Association)
Deputy Director of the Organizing Committee: _ _ (President of Magic Association)
Executive Director: _ _ (President of Entrepreneurship Association)
Members of the Organizing Committee: _ _, _ _, _ _, _ _
Planning Group: _ _ College Employment and Entrepreneurship Association
Publicity Group: _ _ College Aerobics Association
Logistics Group: _ _ College Wushu Association and _ _ College Magic Association.
Program groups: _ _ College Guitar Association, _ _ College Folk Music Association, _ _ College Taekwondo Association, _ _ College Student Art Troupe.
Model essay on Mid-Autumn Festival planning scheme II
I. Purpose of the activity:
Enrich employees' recreational life, enhance communication among employees, relieve work pressure, realize the combination of work and rest, enhance team cohesion, and reflect the company's care for employees.
Second, the theme of the event:
Welcome the National Day, celebrate the Mid-Autumn Festival, relax and have fun!
Third, the activity time:
8: 00 a.m.-18 (Saturday), September, 20__ _.
IV. Venue:
Bright farm Huacao Amusement Park
V. Activities:
Fun games, free play, and a big lunch.
I) Specific projects:
1, fun competition:
A. "Formula racing"
Rules and requirements of the game: knock out in groups, with four players as a group, the first and second players advance to the next round, and the winners will be pk in groups of two, and the winner will advance, and finally the champion, runner-up and third runner-up will be decided. Set the prizes as follows:
Champion: Bonus 200 yuan
Runner-up: bonus 100 yuan
Third runner-up: moon cakes 1 box
Special rules: For the sake of fairness, the starting point of all female players is set at 10 meters ahead of the starting point of male players.
B. "bow and shoot the big eagle"
Rules and requirements of the game: team events. Each department selects three teams, each with five teams, and the team with the highest total score is the champion team. Team bonus 300 yuan.
Special rules: Because there are not enough people in the maintenance department and the purchasing department to form a team, Lin _ _, Wu _ _ and Guo _ _ are respectively included in other departments to participate in the competition. The arrangement is as follows: Lin _ _ will be assigned to the Finance Department, Wu _ _ to the Engineering Department and Guo _ _ to the Administration Department.
2. Free activities:
You can freely choose grass skiing, pulley, bungee jumping, fishing and flying axe according to your hobbies, but you must pay attention to safety.
3. sumptuous lunch and awards:
Enjoy a hearty meal, and before the meal, Manager Wei will award prizes to the winners of the competition.
2) Activity flow:
III) Staff arrangement:
Referee: Manager Wei
Record the results of the competition: Yu _ _
Photo: Zhang _ _
Director-in-Chief: Director Zeng and Luo _ _
Sixth, warm tips:
1, please be sure to pay attention to safety, and choose play items according to your physical condition.
2. In order to have a good time, please wear sportswear and sports shoes on the day of the event. Female employees should not wear skirts.
3. During the activity, please listen to the unified command and cooperate more. Thank you!
4. Please ask the Engineering Department, the Finance Department and the Administration Department to submit the names of the people who participated in the archery team competition to the Administration Department before leaving work on Friday.
5. Due to the cancellation of the regular meeting on Saturday, please sort out the work completed this week and the work plan for next week and submit it to the department head next Monday.
Model essay on Mid-Autumn Festival planning scheme 3
This activity is held in the form of a fraternity, and relevant leaders of OCT, OCT residents and surrounding merchants are invited to participate. The whole party included cultural performances, tea ceremony performances, sharing of extra-large moon cakes made by brand moon cake merchants specially invited by Causeway Bay for Mid-Autumn Festival, and some publicity about corporate culture in Causeway Bay. Everyone shares a moon cake, which means reunion, the unchanging theme of Mid-Autumn Festival. Through good organization, the party will be made into an elegant and harmonious OCT Causeway Bay Mid-Autumn Festival Friendship Association.
I. Purpose:
1, Through the development of this activity, the visibility of OCT and OCT Causeway Bay will be enhanced, and the communication and contact between Causeway Bay and OCT residents will be enhanced.
2. Through the cooperation with the brand mooncake merchants, we will establish a good business interaction relationship, add more cultural connotations to the brands of both parties, and establish a good corporate image of both parties.
3. Enrich the cultural life of community residents by performing arts and participating in activities on the spot.
4. Through the development of this activity, news hotspots will be created, and certain influence will be formed through the reports of various media.
Second, the theme of the party:
Enjoy tea and the moon, and enjoy the Mid-Autumn Festival in Causeway Bay.
Third, time:
Mid-Autumn Festival 7: 00-9: 00 pm
IV. Location:
Overseas Chinese Town Causeway Bay Ecological Square
V. Organizer:
OCT Causeway Bay, OCT Property, Brand Moon Cake Merchants
VI. Contents:
1, colorful cultural performances: invite professional cultural groups to perform or cooperate with the overseas Chinese town community, and link with the overseas Chinese town property to invite owners with literary expertise to participate in the performance.
2. The brand mooncake enterprises that hosted the party provided the "extra-large" mooncakes in the party that night, and provided some knowledge materials about mooncakes for publicity in the party program.
3. Invite brand tea merchants to hold a tea ceremony performance in the fraternity and introduce some knowledge about tea to the audience in the program. Provide drinking tea and tea sets for the fraternity.
4. Invite relevant leaders of OCT and surrounding merchants to participate.
5. Invite journalists from various media to participate, and effectively use the media to expand their influence.
Sixth, the media:
Newspapers: Shenzhen Special Zone Daily, Jing Bao, Shenzhen Business Daily, Shenzhen Evening News, Southern Metropolis Daily, Nanshan Daily, Overseas Chinese Town Daily.
Publication: Overseas Chinese Town "Home"
Network: OCT Intranet
Others: posters, ink painting, banners.
Model essay on Mid-Autumn Festival planning scheme 4
"I miss my relatives twice during the festive season" gives the Mid-Autumn Festival a strong concept of "home harmony". On this full moon night, enjoying family and praying for perfection, every soul is pure and holy, and it is the best opportunity to enhance emotions and promote business.
Company Mid-Autumn Festival activities purpose:
(1) The company is a big family, which enhances team cohesion and employees' sense of belonging. Break the small pattern of family reunion for the holidays, take divisions or departments and groups as units (depending on the team size, eight to twelve families are preferred), and employees bring their families to participate in the Mid-Autumn Festival family meeting of the team.
(2) Let employees' families know about the company culture, enhance their intimacy with the company, and improve their support for employees' work.
(3) Stimulate employees' gratitude and honor, and work harder and more worthily for their families and teams (the best effect is to make a spontaneous vow to set work goals or life goals).
(4) Advocate the balanced concept of "happy work and happy life", strengthen the harmony between people, cherish the fate of living with family members and colleagues, and guide employees' sense of fraternity and everyone.
(5) Respect the traditional customs of China, pray for the complete glory of life, carry forward the culture of the Chinese nation, and enhance the cultural literacy of employees.
Company Mid-Autumn Festival activities target:
All employees and their families
Company Mid-Autumn Festival activities time:
On the fifteenth (or fourteenth) night of the eighth lunar month.
Company Mid-Autumn Festival activity process:
1, welcome speech by team leader
2. The stage play "Tracing the Source of Mid-Autumn Festival". Such as Houyi shooting at the sun and Zhu Yuanzhang uprising.
3, Allegro (three and a half sentences, two people turn) "Look at our family" is to introduce the employees of our team respectively.
4. Award. The person in charge of the team summarizes the achievements and contributions made by each employee to the team, gives different honorary titles, and presents corresponding awards and prizes to the employees' families, and also invites employees and their families to make impromptu speeches.
5. Family show. All family talent shows or family games.
6. Music story "Blue Ribbon". The blue ribbon gratitude action was launched on the spot. (Colleagues or family members can thank each other and tie a blue ribbon to the person they want to thank.)
7. Pray for blessings under the moon (burning lighthouses and setting off fireworks).
8. Promotion and auction of business promotion scheme. Formulate different reward standards for different performance grades in the next stage (mainly family rewards, such as household goods or family travel, etc.), and each family will take the reward indicators first after discussion.
9. Send Mid-Autumn Festival gifts (extra for children). The team leader gave a thank-you speech.
Preparation for Mid-Autumn Festival:
1, site and layout with suitable size
2, sound effects, disc preparation
3. Preparation of employee prizes
4. Preparation of business promotion scheme prizes
5, blue ribbon preparation
6. Preparation of related programs
7, Mid-Autumn Festival gift preparation
Model essay on Mid-Autumn Festival planning scheme 5
theme
Family _ _ company people-tomorrow with you
Activity purpose
1, let employees fully show themselves and know themselves and the atmosphere of the corporate family in the process of activities.
2, realize the interaction between leaders and employees, so that workers at all levels of the enterprise can communicate under the same platform.
3. Make effective use of the activity process and its publicity strategy, which is different from the previous operation and makes everyone feel the development and progress of the company. At the same time, packaging leaves the company to promote the formation of its external image and internal culture.
4. Through the life show of _ _ company, people in _ _ company can know and discover themselves, which will pave the way for the improvement of bi behavior identity in the future.
Activity time:
20__ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Venue:
_ _ company headquarters canteen
host unit
_ _ company
organizer
_ Planning company
Activity content
First, the program collection:
1, headquarters departments, each department at least one program; _ The company has at least 3 programs.
2. Finish the program declaration before 1 1 this Thursday.
3. Rehearsal will be held this Friday.
4. Program applicants should bring their own accompaniment instruments or audio CDs.
Second, the Mid-Autumn Festival party scene in _ _
Trunk time allocation:
1, folk music Mid-Autumn Festival promo
Another short promo started the party.
2. Speech by the leader
The on-site host introduced the guests and invited Mr. _ _ to give a speech to the employees of _ _ company, and invited everyone to raise their glasses together.
perform
3. Activities selected and reported by various departments (specific arrangement to be determined)
4. _ _ Company Life Show
Description: This activity aims to let people in _ _ company know themselves and realize the importance of paying attention to manners during the performance. Today, employees represent a department, and the future represents the image of the whole company, so that viewers can also benefit from it. The activity is highly participatory and ornamental.
Each department elects two employees as the image representatives of its own department, and the individual prepares 3-4 sets of living clothes, a set of summer clothes, a set of casual clothes, a set of work clothes and a set of clothes designed and matched by the department. Come to this _ _ company life show. After the show, we will invite the audience to comment on it.
5. Games
The same song.
Invite leaders and employees to work together on a song, with three leaders and three employees invited.
Let me guess, let me guess, let me guess
Invite the employees under the stage to go on stage to guess an item with five questions, and the guessed one can take away the prize.
The prize setting can be (cd small household appliances, daily necessities can be small animals or people, mainly to enhance the entertainment effect)
The game was completed by two people, one blindfolded, the other guided him to finish the journey at the finish line, set up some obstacles on the runway, and the team with the shortest time won.
6. Lottery and Gift Issuing
Effect prediction
In view of the fact that this activity is a traditional festival organized by the company, which is creative and interactive, as long as it is implemented properly, it can attract the active participation of internal employees and the attention of external enterprises. It is estimated that the actual number of participants in the activity can reach more than 600, and there will be 5 online reports. The employee coverage of _ _ company is expected to reach 1/2 or more. At the same time, this activity will help promote the formation of a new corporate culture, enhance the confidence of employees, show a cordial, United and efficient image to the outside world, and effectively enhance their visibility and reputation.
Media communication strategy
1. Since the September issue of _ _ Company World has been delivered for printing, the advance report will be published in the news center of _ _ company's homepage by using online media.
2. Follow-up reports after the activities are carried out, and make effective use of the advantages of _ _ Company World and _ _ company homepage.
3. After the activity is implemented, make news and communication contributions on the relevant logistics industry websites.
4. After the event, publish pictures and related reports in the canteen. You can take the form of billboards and posters, and carve the scene into discs as publicity materials for the corporate image in the future. You can also upload a webpage celebration activity plan.
Advertising media communication strategy
1, the scheduled performance part is sent to all departments in advance (document notice).
2. Poster publicity before the event (it can be used as a pre-guide for the popularization of poster culture).
3. Say "What do you want to see in the Mid-Autumn Festival, unexpected surprises are waiting for you" in one sentence, and set up a message point, which will be used as a reference before the program and film screening are confirmed, so as to rationalize the internal expansion of corporate culture.
Measures to realize the programme of activities
1, contact _ Division of Labor, and invite them as the organizers of this activity, and invite the headquarters as the co-organizer.
2. After negotiation by the organizer, the activity plan will be submitted to the relevant departments for approval.
3. Establish a unified implementation planning team, classify the work and implement it to those responsible.
Activity site layout
1, in the design and layout, we must pay attention to the unity of overall style and the difference of local decoration, that is, to keep the logo, background board and main color consistent, and make full use of the original conditions on site to make new ideas.
2. The central background consists of a background wall composed of pearlescent balloons and fine neon lights, on which the theme of the event and the image logo of the company are pasted.
3. On both sides of the central background of the stage, there are screens with white advertising background boards, which are used to isolate the layering of the stage and are mainly used for the projection background wall to cooperate with computer projection equipment.
Model essay on Mid-Autumn Festival planning scheme 6
I. Overview of activities:
At present, the main forms of party activities are song and dance performances and star lineup, and the overall operation of the activities is very mature. Therefore, in today's large-scale parties all over the country, this kind of song and dance performance lacks novelty, strangeness and uniqueness, and it is not very attractive to the audience, especially to high-end customers.
Therefore, this Mid-Autumn Festival should be based on the elegant, relaxed, warm and harmonious tone pursued by the owners, and more reflect the feeling of home; Most of the customers staying in high-end residential buildings in cities are local heavyweights, and their needs are no longer satisfied with simple program appreciation. Busy life makes them hope to be as relaxed as possible. For everyone, family is the warmest, childhood is the happiest, and simple life is happiness.
At the same time, we also consider that the greatest wish of successful people is that their children become talents, and their concern for their children is meticulous. Therefore, according to the preferences of children in the family, we have specially prepared a very attractive quintessence of Chinese culture and educational activities for them. By providing children with activities with strong entertainment, high taste and educational significance, parents' attention can be further improved.
Second, the purpose of the activity:
Take advantage of the Mid-Autumn Festival to thank the employees for their efforts.
Show Chinese culture, create a quiet atmosphere, and reflect the elegant taste of the event.
Improve customer satisfaction and loyalty
Enhance corporate image and reputation.
Third, the theme of the event:
When I was a child, the bright moon looked at the present, and the Millennium culture condensed the truth.
IV. Activities:
Date: _ _ _ _ _ _ _ _
Time:19: 00 ~ 22: 00
Location: _ _
Object: enterprise employees
V. Introduction to the event:
(1) Poetry recitation
Invite enterprises and their families to participate in this activity;
Invite the famous scholar Yu Guangzhong's family to the Spring for the Mid-Autumn Festival. Mr. Yu Guangzhong will recite the famous poem "Homesickness", and then a child will answer with Mr. Yu Lao to tell the origin of the Mid-Autumn Festival and moon cakes.
(2) homemade moon cakes
The baker was invited to demonstrate the method of moon cakes. (First, sprinkle some flour on the table, then roll the cake crust into a round block, then put the stuffing in the cake crust, turn and gather it up until the stuffing is wrapped, and then make the dough into a cylindrical shape. Then sprinkle some flour into the carving mold, then put the prepared dough into the mold, press the dough hard with both hands, and let it be filled in the mold, and then gently knock it left and right with a wooden handle.
Invite employees to make moon cakes under the guidance of pastry chefs in families, and each family will mark their own moon cakes, and then the bakers will bake them uniformly for tasting;
(3) solve riddles on the lanterns
Dictate riddles by asking questions from the host. Guests who know the answers raise their hands, and families who answer correctly can get a beautiful gift.
(4) Harvest
Please ask the pastry chef to take out the baked moon cakes, and the service staff wearing retro clothes will distribute the moon cakes to each family, so that they can taste the fruits of their own labor and send fruits and tea at the same time;
(5) memories
On-site distribution of simple telescopes to each guest to enjoy the moon, and at the same time, the host of Economic Voice Radio was invited to tell the story of the moon with a beautiful voice, so that everyone could recall the beautiful past of childhood; Telling about the hardships of 70,80 people will make the "people of the same kind" here memorable, and it is also a good educational course for children.
(6) Singing performance
First, children recited "Shuidiao Tou", and then a singer led everyone to sing together;
(7) Make a wish. Each family will distribute a Kongming Lantern and some small notes. Each family member will write down his wishes and wishes to his distant family members, and place them on the Kongming Lantern. Under the arrangement of the host, they will release their "blessings" and pray silently.
Shenzhen Oriental Dragon Activity Planning is dedicated to the planning, organization and operation management services of activities, celebrations, various parties and cultural exchange activities. The company's business scope includes product launch, brand launch, distributor's chamber of commerce, annual meeting of enterprises, forum summit, order meeting, investment promotion meeting, promotion meeting, commendation meeting, anniversary celebration, opening ceremony, award ceremony, launching ceremony, opening ceremony, capping ceremony, film and television production, advertising films, promotional films, micro-movies, stage construction, lighting and audio rental, etc.
Mid-Autumn Festival planning model essay 7
_ _ is a community integrating commercial housing and commercial flourishing. In order to make the sales of _ _ reach the goal of "by going up one flight of stairs", we decided to hold the Mid-Autumn Festival party. The implementation plan of this Mid-Autumn Festival party is detailed as follows:
I. Activity Time
20__ _ _ _18: 00-21:00.
Second, the venue of the event
_ _ Square
Third, the theme of the event
__
Theme Interpretation: This theme organically combines developers with Mid-Autumn Festival, and at the same time renders a warm atmosphere of home, implying that entering _ _ means returning home.
Fourth, the purpose of the activity
1, build a platform for close communication between owners and developers.
2. Establish the corporate image of the developer and further publicize the real estate.
3. Deeply explore potential consumer groups.
V. Estimated number of participants in the event
Mid-Autumn Festival party: _ _ people
Mid-Autumn Festival Reception: _ _ people
Total: _ _ people
Vi. Campaign slogan
"Go home for dinner tonight? “
Interpretation of activity slogan: As a traditional festival in China, the Mid-Autumn Festival has a saying: "Every festival is a time for family reunion", so the activity slogan triggers this activity with an inquiry from relatives, which can also arouse the public's * * *, and also implies that this activity will make all participants feel at home.
Seven, creative ideas
1. In this activity, you can enjoy _ _ _ _ discount on the purchase of the house on the same day (note: some restrictions can be formulated as appropriate according to the developer's situation).
2. Make and give away some cultural promotional shirts at random.
3. Make the Mid-Autumn Festival printed admission ticket with the words "_ _" (for the shape, please refer to the moon cake shape).
The purpose of the above activities is to strengthen the publicity effect of the activities and highlight the developer's humanized business philosophy.
Model essay on Mid-Autumn Festival planning scheme 8
Purpose:
1, enhance teamwork ability and establish a good corporate image.
2. Enrich the cultural life of employees and let all employees have a wonderful Mid-Autumn Festival.
Time: _ _ _ _ September _ _ _ night19: 00-21:00.
Location: _ _ Inside the factory
Theme: "Passionate dream, harmonious source" to welcome the Mid-Autumn National Day Gala.
Participants: all staff of Fengyuan.
Requirements:
1, employees of the whole factory must attend, can bring their families, arrive on time, and must not be late or leave early.
2, the security guard to do a good job of safety, maintain good order at the scene.
3, consciously abide by and maintain the order at the scene, not smoking at the party.
Logistics support:
1, stereo, microphone, computer, dvd, stage, VIP table (fruit), glue orange, red envelope, small gift.
Party content:
1, cultural programs (at least one program from each department)
2. Interactive games
3. solve riddles on the lanterns
Activity funds:
1, a piece of stage background cloth about 300 yuan, make a big background cloth, and put the words on it, so that the Spring Festival party and the employee's birthday party can be reused.
2. Gifts for performers will be given to 20 yuan per capita, about 500 yuan.
3, excellent program award bonus 550 yuan.
4. The leaders' fruit bowls and employees' snacks are arranged in 800 yuan, and the list of the main leaders attending the activities and the leaders who speak are determined.
5. 6 boxes of mineral water 150 yuan.
6. Decorative items such as balloons and colored stripes are about 200 yuan.
7. A batch of lucky draw gifts worth about _ _ yuan.
The above total cost is about 4,500 yuan, which is not more than the standard of 40 yuan per capita according to the regulations of the head office.
Party program:
1,18: 30 to enter the factory in advance, and the administrative department will make preparations before the party.
2. The party starts at19: 00.
3. Speech by company leaders.
4. Cultural performances, games and riddles are interspersed with teams. Interact with employees to arouse their enthusiasm and enthusiasm.
5. The top three performers were awarded a red envelope to 200 yuan/100 yuan /50 yuan, and all performers were given a gift.
6. Summarize the comments, and the employees leave in an orderly manner.
Description:
1, each department will report the festival to the administration department before September _ _ _, and take the time to rehearse.
2. The site layout shall be completed by the electrician and security guard of the Administration Department before the afternoon of September _ _ _.
3, the security team to do a good job of security, to prevent the occurrence of emergencies.
4. A drinking water point will be arranged at the venue, and two barrels of water and disposable cups will be placed for employees to use.
5, the end of the party, all staff * * * to clean up the venue.
6. Due to the tight morning and the tight production tasks of other departments, it is too late to rehearse the program. The administrative department will find more interactive games on the Internet to enliven the atmosphere of the party. At the same time, employees can sing songs and prepare beer and drinks to make everyone have fun! There is no need to spend a lot of energy rehearsing the program, which has strong operability and low cost. It is ornamental, interactive and interesting, and it is easy to mobilize the enthusiasm of employees.
Model essay on Mid-Autumn Festival planning scheme 9
I. Background of activities
August 15th of the lunar calendar is the traditional Mid-Autumn Festival in China. On this day, people look at the biggest and most beautiful moon in a year and place their thoughts on it. Mid-Autumn Festival is the harvest season, a day to inspire all employees to climb the peak of the company, and also a festival for people to yearn for a better life. This day is an expectation for the company's bright future, and it is also a good opportunity to strengthen employees' beliefs and improve their sense of belonging.
Second, the purpose of the activity
Through festivals, the atmosphere of the company can be enlivened, the amateur life of employees can be enriched, the interaction between the company and employees can be realized, the internal interpersonal relationship can be strengthened, the body and mind can be enlivened, and employees can be more energetic, more positive and optimistic, and more harmonious, so as to consolidate the corporate culture atmosphere.
Third, the activity time
This year's Mid-Autumn Festival is 20__ _10.4.
Fourth, planning preparation
1, prepare items needed for activities: banners, balloons, etc. to create a festive atmosphere.
2. Prepare Mid-Autumn Festival gift packages, moon cakes, etc.
V. Contents of activities
1, enjoy the moon, distribute moon cakes, and feel the significance of the Mid-Autumn Festival theme with your heart. You can suggest that employees call their parents or relatives at home to bring their thoughts to distant relatives and friends.
2. Briefly introduce the information about the origin and significance of Mid-Autumn Festival, so that employees can tell the most unforgettable Mid-Autumn Festival and share happiness and fun with you.
3. Interactive games:
(1) chant verses related to the Mid-Autumn Festival. Whoever sings more correctly will be given a nice little gift.
(2) Sing a song with the word "Moon" in it. Whoever sings much better will be given a small gift.
VI. Follow-up activities
1, you can consider writing news reports and using news media to improve the company's image.
2. The leaders of the company summarized the activities and delivered a short speech.
Model essay on Mid-Autumn Festival planning scheme 10
In order to close the distance with new and old customers and enhance the reputation of the company in customers' hearts, we take advantage of the habit of exchanging moon cakes between relatives and friends during the Mid-Autumn Festival to present moon cakes to new and old customers as a token of our concern and gratitude, so as to enhance the feelings between customers and distributors, stabilize the marketing network, further enhance customers' loyalty to our company and effectively promote product sales. The specific scheme is as follows:
I. Purpose:
1, stabilize the old and grasp the new, and enhance the reputation of Linked Company in the eyes of customers.
2. Promote key intentional customers to sign bills.
Second, the gift object and conditions:
This activity is mainly aimed at customers in _ _ _ region, and the recipients are mainly in the following four categories:
1, old customers, ***80, estimated to be 80, counted by the after-sales service department and submitted to the planning department for unified arrangement by the planning department;
2. There are 50 existing dealers, with a total of 50 people, which will be counted by the customer service department and submitted to the planning department for unified arrangement;
3. Customer service assistants and salesmen shall apply for the key customers who intend to purchase the machine (as shown in the following table), submit them to the customer service manager and sales manager for review and statistics, and submit them to the planning department for final review and implementation. Initially, about 200 families are planned, with an estimated 200 people.
4. On-site customers: All customers who visit our company from September 5th to September 1 1 will be given a box of gifts, and 20 customers will be booked, with an estimated 20×3=60 people. The business assistant must apply to the planning department in advance and be arranged by the planning department.
Third, the way of giving:
In order to give customers an unexpected harvest and surprise, and improve the effect of this activity, we decided to keep secrets from customers in advance, and deliver them uniformly within a centralized time. After contacting the post office, they will be delivered uniformly by the post office.
Iv. Composition of gifts:
1, mooncakes: mooncakes are divided into two grades, namely, mid-range and high-grade. For key customers, high-grade mooncakes are given, and ordinary mooncakes are given to ordinary customers.
2. If we simply send mooncakes, no matter whether they are expensive or cheap, they all seem to be conventional and have no innovation. After in-depth thinking, we decided that the gift consists of two parts: a box of exquisite mooncakes with a value of _ _ yuan (or _ _ _ yuan) and a beautiful greeting card with a value of 3 yuan (printed on the greeting card: "Thank you for your support, please accept the deep gratitude and sincere wishes of all the linkage staff on the occasion of the Mid-Autumn Festival. )。
V. Gift preparation:
Mooncakes are purchased or customized by the planning department or the material control department from the post office, and greeting cards are carefully selected and printed by the planning department.
VI. Time and method of gift delivery:
Time: It will be delivered before 6: 00 pm on September 1 1 Sunday at the latest.
Method: Our company will deliver the customer's name, contact number, detailed address, moon cakes and greeting cards to the post office on September 12 at the latest, and the post office will deliver them uniformly.
Requirements: Salespeople and business assistants must report truthfully, and the customers they send must be definite intended customers, and the people they send must be people with certain decision-making power or strong influence among customers.
Seven, the cost budget:
The total number of customers in this activity is 380. Among them:
Key customers 150, namely 150 (person) × _ _ yuan/copy = _ _ yuan;
There are 230 general customers, that is, 230 people × _ _ yuan/copy = _ _ yuan.
Total: _ _ yuan.