Jinmailang One and a Half Bucket Instant Noodles.

Jinmailang One and a Half Bucket Instant Noodles is a product launched by Jinmailang Noodles Co. in 2015. With a net weight of 120g, Imabarang One and a Half Bucket Noodles are available in four flavors, including Braised Beef, Spicy Beef, Beef with Sauerkraut in Old Style and Scallion and Spare Ribs.

In 2019, Imajirang One and a Half Bucket joins hands with spokesperson Jia Ling to bring a series of marketing around segmented content with online H5 interaction. In addition to online promotion, Imajirang One and a Half Bucket also carries out offline promotions with the same name theme in supermarkets in Beijing, Shandong, Hebei and other key sales regions, where consumers can see Imajirang One and a Half Bucket's themed promotional stacks when they walk into the supermarket.

Jinmai Lang name origin:

In the Japanese visit, Hualong president Fan Chenguo found the same named so-and-so Lang instant noodles, extremely popular. At that time, the Japanese and Korean products in the minds of consumers is to show the status, status symbol. In addition to the influence of Japanese and Korean dramas and cartoons, the name "Lang" (such as watermelon Taro, Kizuna, etc.) became fashionable and popular among teenagers, who are the main consumers of instant noodles in the city.

The word "Jin" harmonizes with the word "Jin" in "Jindao", which has a very good association, and after some deliberation, I think the word "Jin" is slightly vulgar. The word "Jin" is slightly vulgar and earthy, and finally changed "Jinmai" to "Jinmai" called "Jinmailang". A foreign-style, lovely, lively, high degree of association of the brand was born.