The most expensive Moutai wine is the fine Han Di Moutai wine. The most expensive Moutai wine is the finely bottled HANDI Moutai wine, which was sold at auction on April 10, 2011 for 8.9 million yuan, setting a new record for the price of Moutai wine sold at auction. Kweichow Moutai (KweichowMoutaiCo., Ltd.), full name Guizhou Moutai Wine Co., Ltd. was founded in 1999 and is located in Zunyi City, Guizhou Province, and is an enterprise mainly engaged in the manufacturing of wines, beverages and refined tea. The chairman of the board is Ding Xiongjun. The founders are Lai Yongchu, Wang Lifu and Hua Lianhui. Moutai is mainly engaged in the production and sale of Moutai wine and Moutai series of liquor, and its leading product, Guizhou Moutai wine, is the originator and typical representative of China's large-curve soy sauce-flavored liquor, and is a green food, organic food, and a national protected product with geographical indications. Moutai and Ruixing jointly announced the launch of soy sauce latte red cup, and asked Luo Xiang endorsement as a Q&A officer.