For watch brands, I advocate that only the brand positioning is different, and there is no difference between brands.
Tudor and Longines are two brands that cousins often quote. Tudor and Longines are not direct competitors, although the watch prices overlap.
Tudor's direct competitor is Omega, a little more.
Longines watches are mainly elegant, and all watches mainly reflect the elegance of the wearer and the modern elite style of gentlemen from design style to collocation. Longines spokesmen include Aaron Kwok, Lin Chi-ling and Eddie Peng Yuyan Yuyan.
Longines watches cost 5000-30000 yuan, and Longines' most competitive price is about 15000 yuan, because buying Tissot and Midea at this price will make you feel that the brand is not strong enough, and buying Omega will make you feel that the budget is insufficient, and Longines has solved this problem well in brand recognition and budget.
Finally, Longines brand was founded by 1832 in Isomia, Switzerland. With a brand history of nearly 200 years, Longines is one of the first Swiss watch brands to enter China. In the early days of the founding of the People's Republic of China, a longines watch was a symbol of status and a watch that many people dreamed of.
Longines brand has been acquired by Swatch Group since modern times. Longines is positioned as a high-end entry watch due to the strategic planning of Swatch Group. Longines have been walking side by side with Omega since the past. Now its brand positioning is much weaker than Omega, and it doesn't use its own movement, so it mainly uses Eta movement.
Let me talk about Rolex's sub-brand, Tudor.
Tudor was founded in 1926 by Hans Weisdorf, the founder of Rolex, because the Rolex brand was prevented from entering the UK, but Rolex was unwilling to lower its price. Its purpose is to adopt the same watchmaking concept and quality as Rolex, but the sales price is lower than Rolex's watches.
Thus came the Tudor dynasty. Now Tudor Watch has grown into a brand with its own independent style and movement. Although many styles are still designed with Rolex, and the brand is still polished with Eta movement, Tudor is one of the best brands in terms of quality.
The entry price of Tudor watch is higher than Longines, and the entry price is about 10,000 yuan. The average price of brands including popular models ranges from 20,000 yuan to 30,000 yuan. The formal wear series includes Tudor Yu Jun, Prince and Princess series similar to Rolex Diary series, and his own diving watch Biwan series.
Now Tudor has begun to try many self-made movements, which has changed the embarrassment of the lack of energy storage of Eta movements in the past, and the stability and accuracy of its own movements are also worthy of recognition.
Although many watch brands are gradually introducing their own homemade movements, some of them are still not as stable as Eta movements. After all, the Eta movement has been verified by the market for decades, and the brand-new movement needs a process of market feedback, so the homemade movement is not necessarily more advanced than the Eta movement.
Actually, it is not difficult for me to choose Tudor and Longines. Choose Longines 15000 below and Tudor above. I like elegant gentlemen to choose longines, and I like wild Tudor.
Tudor and Longines are both luxury brands, but Tudor is slightly higher than Longines. Tito watch is a sub-line brand of Rolex, and it follows the pace of Rolex in terms of technology and color. In addition, Tudor has a certain ability to preserve value, which is better than Longines. Longines are much more styles than Tudor, which is suitable for young people to wear. The two brands have their own characteristics. But in terms of value, Tudor is not much different from Longines.
The movement is the heart of the watch, which largely determines the Excellence of the watch. Longines watches usually buy ETA movements and transform and polish them themselves. Common movements are L595, L704 and L633. Tudor also uses the common ETA2824, 7753 and 2834 movements. Huangtuo claims that ETA movement is the most polished, and Longines movement is slightly inferior to Tudor. Longines, on the other hand, are superior in style, with various functions such as moon phase, rebound and kinetic energy display. Give consumers more choices!
Tudor is better on the whole. Longines is famous for its brand, but it still depends on changing the movement. To put it bluntly, it is the brand of Swatch's money. Of course, it's just not as good as Longines in those years, but Longines is still a good watch manufacturer today, except for the surprises in those years. Tudor was originally a sub-brand of Rolex, a leading watch manufacturer. Now it is completely independent, focusing on the early extraction of ETA, and now it is supported by many high-end self-produced products. It should be said that it is moving towards a higher level, while Longines still stays at the original level.
Tudor and Longines should belong to the same level of competitive brands.
However, Longines are more affordable. Judging from the sales records in previous years, Longines has absolute dominance in the price range of 1 0,000 to 30,000.
Longines have a long history. Longines was founded in Isomia, Switzerland in 1832, and a series of longines were named after it. To talk about Longines' history, Longines can even be called the brand of Omega that has retired for decades. Therefore, Longines is still very emboldened in brand grade, but its market positioning is more close to the people. Can't say that the price of being close to the people is no grade? Price is not the only criterion to reflect grade.
The advantage of Longines is that the entry price of several thousand yuan is very close to the people, and the design of Longines is more fashionable, more modern and more active than Tudor, and the appearance of Longines is more exquisite for watches of the same price. And Longines watches have a longer history than Tudor 100 years. The history of this brand represents its experience and technology in the watch industry.
First of all, Tudor was founded in 1926. I said Tudor should be all right. Rolex Group has only two fathers and sons. In fact, Tudor exists to compete in the entry-level price market, but Tudor is still very cost-effective in the price of entry-level watches endorsed by Rolex.
What are the advantages of Tudor? Let's say Tudor instead of Rolex. Although he, like Longines, uses a lot of ETA movements (he started to introduce his own homemade movements in the last two years), I think Tudor has done a better job in polishing and adjusting the movements. It can be said that Tudor perfectly inherited Rolex's guarantee and focus on the quality of watches, and also inherited Rolex's durability and accuracy.
The disadvantage of Tudor is that Rolex can still be found in Tudor, that is, the appearance design of the watch is not bright enough and the design is not fashionable enough (maybe all the energy is spent on the movement). Compared with Longines, the entry price is a little high, which is not close to the people.
If I have to choose between these two brands, I will choose Longines for 2 1000 yuan, and I have no brains to support Tudor for more than 20,000 yuan. The premise is to choose between these two brands.
I am Wang Dongdong 13-year-old watchmaker. If we all like watches, please give me a concern. I will try my best to answer your questions, like a friend.
I read a news report that in 20 12, the remains of a German soldier in World War II were found in a Russian swamp. There is a manually wound longines watch made by 1929 on the wrist of the left and right bones of the remains. After cleaning the appearance, you can loosen the watch at will, and the watch can walk freely and accurately. Don't forget, this longines watch has a history of more than 80 years. Most of the time, it sleeps in the swamp mud. That's why I bought Longines watch. More than 200 years of watchmaking history is enough to excite many people who want to buy watches.
Tudor's New Black Bay Series
In 20 18, Tudor introduced the Black Shell 58 with a size of 39 mm. Based on the concept of "Big Crown" launched by 1958, it was equipped with a brand-new MT5402 movement, and the popular Black Shell S &；; G watch, this year is to release a new panel. Tudor, Tudor, Tudor, Tudor, Tudor, Tudor, Tudor.
In the future, Tudor watches will continue the same design elements on the basis of BlackBay series watches, and other series watches will be launched one after another. However, in 20 18, Tudor introduced a brand-new black shell 58 watch, the diameter of which was reduced to 39mm, and its concept came from the first professional diving watch "Grand Crown" (model 7924) introduced by Tudor in 1958.
Its waterproof depth reaches 200m for the first time, and the crown diameter reaches 8mm, which can improve the waterproof performance of the watch. At the same time, the watch used a case diameter of 39mm, which was also the mainstream of professional watches at that time, and it was quite comfortable to wear on the wrist. This is the origin of the name of Black Bay Fifty-eight, and it is also a tribute to the masterpieces of past dynasties. Many design elements of this watch are the same as those of the previous Black Bay, such as luminous hour markers and snowflake hour hands, one-way rotating bezel and round arched blue crystal face, among which the red triangle symbol of 12 for rotating bezel is the design of Tudor Watch's first 200m diving watch.
However, the central axis of the crown connecting the case is made of frosted stainless steel instead of anodized aluminum with the same color as the bezel, which is also a new feature of the future Black Bay series. However, the biggest surprise of Heibei 58 Watch is the second self-made movement-MT5402 automatic movement with Tudor Watch. Because it is reduced to 26mm, the thickness is also reduced to 4.99mm, which is suitable for smaller watches.
However, the MT5402 movement also has more than 70 hours of power storage and a high-precision design with a vibration frequency of 28,800. Moreover, the movement can easily pass the certification of Swiss COSC Observatory by using silicon hairspring which is not easy to magnetize and is resistant to temperature difference and balance the balance wheel with fine-tuning screws.
In addition, Black Bay 58 watches can choose from three kinds of straps, in addition to the stainless steel chain strap with rivet characteristics, there is also a brown strap with folding buttons and a black texture strap with gold stitching. Textured strap attached to the Black Bay series in the past has now become a new strap choice. Black shell series, the perfect combination of gold and steel, has been made of stainless steel since its introduction. Later, the factory introduced bronze watches, and the second material was available.
However, in 20 17, Tudor introduced a brand-new steel and gold combination in the Black Bay series for the first time, and added the date function. Coupled with the blessing of David Beckham, the brand's first spokesperson, this black shell S&; G became the most watched watch of the year. 20 18 is also the 60th anniversary of Tudor's launch of the first 200m diving watch, and the brand launched the new Heibei S&; Compared with the 20 17 style, the biggest difference of G watch lies in the use of champagne gold panel, which can present a brand-new appearance by combining the gold bezel, crown and link in the center of the strap.
Black Bay S&; G follows the line design of Black Bay series case and ear, and adopts screw-in crown and bottom cover structure, so it has excellent waterproof performance of 200 meters. The most distinctive snowflake-shaped hour hand is the design adopted in the early diving watch of Tudor watch, and it is also an indispensable historical memory of Tudor watch.
Because early watches used acrylic plastic mirrors, in order to give consideration to the strength of their own structures, they all adopted circular arch design. And black bay s&; G adopts a thick arch sapphire crystal mirror, and its special arch design also follows the characteristics of previous watches, which is more obvious from the side of the case.
In addition, the MT56 12 automatic movement used in the watch is the first self-made movement of Tudor watch, with 70-hour power storage and efficient bidirectional automatic winding structure, which is suitable for modern people to rest for two days a week. Inner silicon hairspring has excellent diamagnetism and temperature difference resistance.
The MT56 12 movement also has a fine-tuning balance wheel with screws and a horizontal bridge plate, which makes the movement more stable and easy to fine-tune the speed. This watch is also equipped with a gold stainless steel chain belt, a retro-looking steel discount brown antique belt, or a brown textured strap. There are three materials to choose from.
Look at your own temperament, and you will be high if you are suitable.
Tudor and Longines are actually of the same grade, both luxury brands. If you really distinguish, Tudor is still a little higher than Longines. One is Rolex Group's people-friendly brand, and the other is Swatch Group's strong boast of 10,000 yuan, but personally, Tudor is the first choice.
Tudor and Longines are not compared once or twice, because the price of Longines is between 8,000 and 20,000 (the ordinary model does not exceed the entry model of Omega), and the price of Tudor is between18,000-30,000 (the ordinary model does not exceed the entry model of Rolex). Which is more valuable? I would definitely recommend Tudor.
Longines is the overlord of ten thousand yuan, and its position is almost unshakable. Historically, people were decades earlier than Tudor dynasty. In terms of brand spokespersons, Longines has Zhao Heyuyan, Tudor has Jay Chou and Beckham. On classic watches, Longines has a series of elegant masters, Tudor has a BB watch with sports style.
However, Tudor also has something Longines doesn't have. Longines movements generally use ETA and SW movements, Tudor used outsourcing movements before, and in recent years, it also began to use self-made movements, almost as accurate as Rolex's own movements. Although it is much more expensive than the ordinary Tudor watch, it is also expensive in the movement.
Tudor Biwan series adopts 904L fine steel case, which is much better in hardness and performance than fine steel case usually adopted by Longines.
Longines are similar to Tudor, but if the budget is enough, be hard on Tudor! I think it's very worthwhile. If you just want a longines that is familiar to the public and suitable for business dress, you can't go wrong. If you don't have this special need, it's a good choice to be cruel to Tudor.
Must be a high-end Tudor. When I was young, I bought Longines Master because I couldn't afford Tudor. In addition, Tudor is the younger brother of Rolex, and its design and movement technology are better than Longines. So far, the same is true of my own sports.
Tudor should be on the same level as Omega and higher than Longines.