As one of the important auxiliary materials on the dining table, the choice of edible oil has always been the focus of consumers' attention. However, in recent years, with the emergence of food safety problems such as "gutter oil", the concept of "self-extracting oil" began to rise slowly, and then the entrepreneur found business opportunities.
When you walk into nanjing xinjiekou's Oil Popo's Grain Fresh Oil Workshop, the house is full of oil fragrance. Rapeseed oil, peanut oil, walnut oil and all kinds of edible oils are neatly packed on the shelves, which makes people see things in a blur. In addition to refined oil, soybeans, safflower, flaxseed, sunflower seeds and various oil crops can be turned into edible oil here. Of course, customers can also feel this magical change personally.
In the store, DIY oil extraction is the favorite part of many customers. Through a self-developed oil press, in just a few minutes, a bag of sunflower seeds became a small bottle of sunflower oil. Moreover, the oil yield is particularly high, and about a catty of sunflower seeds can squeeze out half a catty of sunflower seed oil. Although this oil squeezing process seems simple, it has a lot of doorways, and the speed of blanking alone affects the quality of oil products.
The market price of such a small bottle of freshly squeezed sunflower seed oil is 12 yuan. Although it is slightly more expensive than the refined oil on the market, it is especially welcomed by consumers because it is made on the spot, squeezed purely physically and without any additives. Unexpectedly, the founder of your mother-in-law is actually not an old woman, but a post-8s beauty hot mom: Zhang Ling.
What's even more unexpected is that the reason why I thought of making fresh oil extraction was related to Zhang Ling's previous work. Zhang Ling graduated from Hohai University, majoring in industrial design. Before that, she worked in an American-funded enterprise, which mainly engaged in food additives. Zhang Ling said that through the experience of that company, I hope to provide healthier ingredients for my family and friends in the future.
With the 1, yuan saved by working for several years, Zhang Ling found a partner, Sun Hao, to start their entrepreneurial attempt, which caused a lot of trouble to two laymen.
after investigating some oil presses in the market, Zhang Ling and Sun Hao found that neither the oil yield nor the noise of oil fume can meet their own requirements. Even some small workshops' earth oil press equipment, due to poor technology, squeezed out more oil impurities, which may contain harmful substances such as aflatoxin. So, the two decided to develop the oil press by themselves.
in order to debug the best oil output effect, Zhang Ling and Sun Hao often test it until two or three o'clock at night. Everything comes to him who waits. After repeated research and improvement, this oil press, which integrates frying, squeezing and filtering, is the fifth generation product and has applied for a national patent. Of course, in addition to the oil press, the choice of oil should not be sloppy.
Zhang Ling, they visited more than a dozen provinces in China and carefully examined flax seeds in Gansu and peanut kernels in Shandong. After half a year's investigation in the major countries of origin, Zhang Ling has also accumulated a good ability to distinguish high-quality ingredients through constant exploration.
in p>213, after half a year's preparation, Zhang Ling opened the first store in Pukou, Nanjing. The front store and the back store were less than 2 square meters, and the oil pressing sales were all completed by Zhang Ling and several partners. Zhang Ling said that he was impressed that a batch of raw materials from Gansu broke down on the way, and as a result, the master in charge of unloading got off work. So, Zhang Ling and several partners unloaded the goods themselves, and more than ten tons of raw materials were busy until six o'clock the next morning.
In the hardest time of starting a business, I could only sleep a few hours a day. Even my family advised Zhang Ling to give up, but the stubborn Zhang Ling gritted his teeth and persisted. Slowly, the reputation of this store spread out, and there were four or five thousand members in Nanjing alone.
In this way, the oil mother-in-law suddenly became famous in Nanjing. After finishing the oil-squeezing project, Zhang Ling thought of the idea of on-site rice milling. A rice mill was introduced in the store, and high-quality rice from Jiangsu Academy of Agricultural Sciences was selected to grind rice on the spot according to the taste of customers.
Sun Hao, a partner, said that if elderly customers like to eat brown rice, they should give it a rough beating, and the nutritional preservation of brown rice can reach 85%. It's just that the taste may be a little rough. Some young customers want to eat nutritious rice, but brown rice can't accept it. They can be beaten into germ rice, and the nutritional retention can be above 7%. The rice can be customized in accuracy.
after three years' efforts, small shops in Zhang Ling have also opened from Pukou to Xinjiekou, with annual sales of 6-1 million. In addition to having two stores in Nanjing, Zhang Ling has begun to consider copying your mother-in-law to all parts of the country.
Zhang Qiang is the head of Nanjing Yumixiang Hotel. He has been working with Zhang Ling for more than three years. Speaking of the initial cooperation, it also originated from a blind test three years ago. Zhang Qiang said that at that time, cooking oil from several suppliers was selected, handed over to the chef to cook, and then served on the table; Finally, it was found that the dishes of the oil mother-in-law were first eaten by customers.
In this way, every once in a while, Zhang Qiang and the head chef Mao Dongyang will come to the store to see the new products. At present, this flaxseed oil suitable for cold dishes has made Mao Dongyang, who has been a chef for nearly 2 years, full of praise. Mao Dongyang said that the flaxseed oil from your mother-in-law's house smells like a pure natural feeling, just like when I was a child twenty years ago.
in addition to becoming the supplier of some hotels, Zhang Ling has also started to recruit franchisees from all over the country in order to let more people taste its products. At present, there are more than 6 franchisees all over Jiangsu, Zhejiang, Hebei, Shandong and other places.
Zhang Ling also thought of a good idea for the quality management problems of many franchised brands. All the raw materials used by the franchisees are provided by the oil mother-in-law base, and the market supervisors conduct checks to strictly control the quality of raw materials.
In addition to offline stores, you Popo also launched Internet sales in Taobao and micro stores, and established her own WeChat WeChat official account to popularize relevant nutrition and health knowledge. At the same time, the Zhang Ling team also carried out nutrition classes, small chef competitions and other activities in various places, and played with the fan economy to drain the stores.
Zhang Ling said, because the oil of your mother-in-law is all natural, customers can participate in the whole process, which is purely physical and does not contain any additives. Relatively speaking, this cost will be on the high side, about 2% higher than the market, but by controlling the operating cost, more people will experience the excellent quality and service of the oil mother-in-law.
At present, Zhang Ling has set up its own factories and storage bases in Shanghai and Yancheng respectively, and further reduced the cost through meticulous management. At the same time, it is also developing a small oil press suitable for home use. According to the team's plan, in the next few years, you Popo's national stores will be laid to 5. At that time, it is hoped that the concept of healthy oil use will reach thousands of households.
Zhang Ling said, I hope that the oil of your mother-in-law can enter every middle and high-end community and serve more people as much as possible; The service of a single store can basically solve the demand of the last mile.