Focus on food + social

Douguo.com advocates that users go into the kitchen and make food with their own hands. For netizens who like to cook, Douguo net fist product "vegetable field" information sharing platform, each user has its own separate page, in this "one acre and three quarters of a field", the user can publish their latest recipes, upload photos, express the mood of cooking, and also "follow" other people's "vegetable field". Users can also "follow" other people's "fields", collect recipes posted by others, or leave interactive messages for communication. This sounds a bit like microblogging.

For those who like food, but only move their mouths and not their hands, Douguo.com is a social platform with a "food diary", where users can write on a "food diary" no matter what food they eat outside or what good things they happen to cook up. A stroke. Open this weblog, which friend ate what food on any given day, at a glance, the user of these foods can also "share", "comment". That sounds a lot like Twitter, too.

Delighted "smart food"

As a vertical segmentation of the site, just a free communication platform is not complete, but also need to reflect its professional vertical characteristics of the function and user experience. In the many innovations in user experience, Wang Yuxiang is most pleased with the "intelligent search for food". In the long-term tracking and analysis of user behavior, Wang Yuxiang found that the user in the use of the site, more is to enter the raw materials to search, rather than the name of the dish, so the user's question is often not "what can I do with the dishes", but "I bought these materials, can make What kind of dish can I make with these ingredients?" Douguo.com then enhanced its search function, changing it to type in an ingredient to find a dish that can be made with that ingredient.

Douguo.com has adopted the layout of a recipe book for its most important content --- recipes --- with the left picture and right words, the main ingredient and auxiliary ingredients clearly listed, and the steps written out in points at the bottom, making it easy to understand at a glance.

The launch of the cell phone terminal has turned Douguo.com into a mobile food information platform for cell phones, and it can even push different seasonal food and topics to users according to seasonal changes. In terms of functionality, it also enables voice search with cell phones, making it easier to use in the kitchen.

However, in the face of the user's many needs and opinions, some even contradict each other, "I hope to realize the purchase in the Douguo network, I hope to have voice, video type of service ......" The integration and analysis of this feedback is the future of the Douguo network look, Wang Yuxiang believes that the primary task of doudoune moncler outlet online is to let people who do not know how to cook come up to learn to cook, the next step is to share with friends, these needs correspond to the service, which is doudoune moncler outlet online can be done, which can be gradually launched, there should be priorities, one step at a time.

Dougou.com not only provides a communication platform, but also analyzes and refines the data entered by users. If users keep score on Douguo, sharing what meals they ate and how much they spent each day, Douguo will automatically generate a food ledger and regularly generate reports that point out whether the user's nutritional mix over time is reasonable or not, and even give advice on nutritional mix.

In addition to attracting users to upload and contribute content on their own, Douguo also publishes recipes from professional sources through the authorization of its partners, including recipes from professional publications, signature recipes from restaurants, recipes developed by seasoning companies, and so on, and a considerable portion of Douguo's nearly 100,000 recipes come from the aforementioned professional sources.

The largest Chinese food community

By the end of 2013, Douguo.com had more than 4 million registered users, and the number of downloads of Douguo Gourmet APP had reached 45 million, making it the largest food community platform in China. Douguo.com's user base is also quite "high-quality", focusing on 25-35 year olds, mainly in the first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen, and 80% of the users are women.

To date, Douguo.com has 200,000 recipes, more than 4 million food diaries, and 3 million foodies sharing new recipes every day.

Personalized service with intimate customization

In 2014, Douguo Gourmet launched Douguo Gourmet 5.0, a new version destined to start a food revolution.

Douguo Gourmet 5.0 advocates intimate, intelligent, and personalized service, and exclusively introduces personalized and customized food recommendations based on the user's Based on the data analysis of users' behaviors such as uploading recipes, bookmarking, sharing, searching, etc., combined with health considerations, seasonal factors, and professional advice from dietitians, we recommend exclusive food recommendations for each user. This feature subverts the positioning of mobile food apps as private cooking teachers and private recipe sharing platforms, and the new features of thoughtfulness and simplicity make Douguo Gourmet far more than just a recipe, but also a user's confidant, best friend, gay friend, and lover.