1998, Jia was laid off. Farewell to 400 yuan with a monthly salary, commuting is a life of chatting and drinking tea. At the age of 39, she is very relaxed. Because before he was laid off, Jia wanted to open his own cold noodle shop.
On the second day after he was laid off, Jia rode his bicycle and kept looking for the appearance room. In front of a stall selling cold noodles, she chatted with the stall owner and learned that a bowl of cold noodles earned 40 cents. Jia made a small plan to sell cold noodles: a long table, a glass cover, several bamboo screens, several pots and pans filled with oil, salt, sauce and vinegar, dozens of bowls and a tricycle are enough. Selling 50 bowls a day, 600 yuan a month, can earn money in 20 yuan. Jia calculated everything well, but without consulting her husband, she went to the flea market and spent 508 yuan to complete the whole set of goods selling cold rice noodles.
In this way, Jia's cold noodle stand began to open. Surprisingly, her booth sold 69 yuan money on the first day. Excluding 40 yuan's cold noodle fee, 5 yuan's mung bean sprouts fee, 2 yuan's booth fee and oil, salt, sauce and vinegar, Jia made a net profit in 20 yuan. If you do business, you have to calculate more. So regardless of her family, she opened a cool noodle restaurant and strongly opposed it. However, the store lost 3,790 yuan in less than two months and was forced to close.
Jia, who failed in her first venture, began to reflect. After a trip back and forth in the west, Ann and Jia found that the cold noodles of each family were similar and had no special features. Jia made an in-depth investigation of Qin Zhen cold noodles in Shaanxi and Hanzhong cold noodles, and put forward a bold idea: to combine the advantages of the two cold noodles. Since then, Jia has been greedy for the dark, personally washing rice, soaking rice, pulping and steaming rice. Every detail was carefully recorded, and the experimental cold rice noodles steamed very well. Jia decided to rent another house and go into the store to do business. This time I learned the last lesson and set up a brand for myself. ; Jieertai cold noodle restaurant, Jia thinks Jie Li is fast, while Tai An Tai Jian. Jietai is to let people eat the healthiest and delicious cold noodles as quickly as possible. In the first month, Jia earned more than 10 thousand yuan with a small bowl of cold noodles, and his net income in the second month was nearly 20 thousand yuan. In the third month, customers waited in line for cold noodles. Jia mobilized her husband to resign, and the husband and wife jointly managed a cold rice noodle shop. Within half a year, Jia earned nearly100000 yuan.
In 1999, Jia s Jieertai Liangpi Store became famous in the west, and Jia took the initiative to register the trademark. A year later, Jieertai cold rice noodles and Jieertai meat sauce were rated as famous snacks in China. Today, Jia owns 180 Jieertai cold rice noodles chain stores in more than 20 provinces across the country.
In 2005, Jia was named one of the top ten economic women in China in 2004. As a laid-off female worker, Jia has never been discouraged. She used her life wisdom to turn cold skin into gold bars, and now her income has reached nearly 10 million.
This article comes from business economics, authorized by the entrepreneurial family, slightly edited and modified, and the copyright belongs to the author. The content only represents the author's independent point of view. Pay attention to the official account of entrepreneur WeChat (ID:chuangyejia) and read the 7,000 most profitable enterprises in China.