Acting operation, as the name implies, is "acting operation". Shops only need to be responsible for offline meals and orders, and all online work is done by acting operation companies. It sounds good: professional people do professional things and do a good job. But in fact, many businesses cry that they have been cheated by the operating company, or the operation has no effect. On the other hand, from the perspective of the operating company, the competition in the take-away market is so great that the operation difficulty can be imagined. At the same time, the business mentality is becoming more and more impatient. Resulting in a conflict between the two. So we need to know the following points before looking for an agent operation:
1, not all businesses are suitable for agency operation.
Which businesses are suitable for agency operation? First, the new store (it is very important one month before the takeaway new store) should be prepared to do it well. The second is that the offline restaurant business is very good, and there is no energy and ability to take care of it online. Similarly, the same is true for chain stores and catering companies.
2. The quality of products is always the most important.
Many merchants will ask when consulting the agent operation: Are you sure my store will be up and running? I'm sorry, this can't be guaranteed. Because catering is a non-standardized product service format, the quality of each product is good or bad, and the operation of the store with poor products can't be saved. Even if the sales volume is rushed to you, you will still fall behind because of the low repurchase rate and evaluation. Therefore, whether you are looking for an agent or not, it is definitely the first to make a good food and beverage takeaway product.
3. Find an agency that complements your store.
Different generation operators are suitable for different businesses, and a generation operator who mainly receives chain brands will not attach great importance to small stores and single stores. An agent who picks up a small shop every day, if you let him do the chain, he will be confused. And each family will have more or less regional focus and category focus. Therefore, according to the situation of your store, it is very important to choose the right operating company to cooperate.