First, cost-effective, delicious and not expensive? The environment is good, the location is good small and fine store has become the trend, because for the opening of the restaurant business, less investment, less labor, less risk, this is very key, first you have to survive, and then go to talk about the development. On the other hand, for consumers, due to the impact of the epidemic, now everyone's consumption has become more rational, you can also simply understand the consumer downgrade or to put it plainly, that is, we all do not have too much money to come out to eat, so consumers will be rational to choose those small stores cost-effective store delicious, not expensive store store store store model is more in line with the consumer's new consumer demand, know how to go with the trend.
Second, the second to do can be copied standardized store, because the catering business can reduce the cost of products, reduce labor costs, improve the stability of the dishes produced, these points are very critical. If you want to be big, you must meet two preconditions. The first is that it can be standardized, and the second is that it can be replicated, otherwise your store will never be able to do the scale. The reason why the small store can not be big, that is, because here, for the customer is simple and fast, good value, save time, more in line with the needs of today's young people.
Third, to do healthy eating store, with the 90 after 00 has slowly become the main force of consumption, you will find that they are not only concerned about the taste, more concerned about whether the ingredients of this thing is fresh, whether it is healthy. There are a lot of catering old store why add so many ingredients? Have done catering you know, is to cover the ingredients are not fresh, you when the young people now stupid? Now the young consumer customers are really very picky, he wants to eat is healthy and fresh ingredients, why in a lot of big cities, first-tier cities or new first-tier cities in the capital, those snacks fried food, including light food opened a lot? It is because it meets the current young people in a certain area of consumer demand, of course, not to say that only let you do light food, light food is only one of the plates of food and beverage, the flavor should also be delicious, but also can not be very expensive products. Back to the essence, delicious taste is very important, because you want to retain guests, ultimately you still have to rely on the taste.
Fourth, do have a special personalized restaurant. Because with the change of the times, catering for the gradual rejuvenation of the consumer population, 90 after 00 became the main force of consumption, what they want to eat, with your last generation of guests, those old customers to eat the taste of a series of requirements are not the same. And the decoration should be personalized, to achieve product differentiation, store operation differentiation, specialization, personalization, one cannot do without the other, in the product to be shaped without me, people have my excellent differentiated products, in the environment and decoration must not be installed in the middle of the rule, and young people do not like to install a little bit of tide, a little bit of characteristics, if you want to do big words, to do a chain of branded stores, you need to look for some professional people to help you to design. You need to find some professional people to help you design. If you are a small store, you can simply decorate, do not spend too much money on decoration, the money spent you may not earn back. It is more important to spend money on marketing and promotion so that more people know about your store.
Fifth, to do the main single category less refined store, have done catering people know, the thicker the menu, the thinner the profits. If the guests go to your home inside what you do, then you are not far from the closure, here is a wrong misunderstanding. If you are too greedy, you are doing breakfast, you lunch and dinner want to earn, you are doing late-night snacks, you want to earn the money in the morning, you will find that the guests will not choose to go to your home store, because he did not know to go to your home store to eat what, understand? You want to give the guests a first time to think of you to choose your reason, so do not be too greedy catering, can do a good job of doing a fine time period, enough for you to eat the guests can not go to your home to eat 24 hours or two. The last point is more critical. No matter what you do in the future is what category of food and beverage stores, we must know how to embrace the Internet. Because most of the future guests are from the line up, rather than from the line into your store. If the location of your store is good, there will be a lot of traffic at the door, but if the location is very poor, then you will wait to shoot your thighs. You will find that no one every day, guests can only come from the line, to know to have Internet thinking, short video must do marketing diversion and promotion, even more to do, you have to first give your store to launch, launch who? Is your catering boss this personal IP, the future guests future business are online, depending on your catering boss can find them. Catering boss you can only improve yourself first, before you can improve the team, before you can deal with the future of all kinds of competition.