Chen Hao, a TV fan, endorsed Peopeo Milk Tea. Candidate spokesperson story

The first candidate for the brand image spokesperson of Zhejiang Peopeo Milk Tea was Liu Ruoying, the manufacturer was very insistent, the reason for its insistence was very simple, because Liu Ruoying's name is "Milk Tea", but at that time, Liu Ruoying was exploding in popularity, and the price of milk tea had doubled, which made the manufacturer have a big headache again. In order to help manufacturers to solve this problem, the best way is to find a reason for them to give up. At that time, Liu Ruoying was endorsing a brand of women's sanitary napkins, and the advertisement images of sanitary napkins were almost always doing water injection test, in order to prove that the absorption rate of sanitary napkins was good. The reason we found was: if we also asked Liu Ruoying to endorse milk tea, then, when consumers are drinking milk tea, there is a possibility to associate sanitary napkins and that cup of water, what will be a feeling!

The second candidate is the new star "Liu Yifei", although it is a new star, but the price has increased several times than when she first appeared on the scene. On balance, this price is still more in line with Peopeo's strength at that time. However, in the end, we still vetoed, because although the strength of Peopeo is not strong, but has basically completed the capital accumulation, and the enterprise has been developing steadily, in the absence of a loan, there is still abundant cash flow, capital is not a big problem, to achieve extraordinary development is the first place. The purpose of Peopeo's choice of brand image spokesman is to quickly increase brand awareness, establish industry leadership and image, which requires us to borrow the potential of the big red stars in order to break through in one fell swoop. Obviously, Liu Yifei is still far from our requirements.

The third candidate is Chen Hao. In fact, when we were selecting the six brand image spokespersons we initially set, Chen Hao was not favored by us because her sultry color made us feel uncomfortable. However, after all, our target consumer group is mostly the post-80s generation, we do not like, does not mean that they also have the same feeling. For this reason, we got a group of college students to do the test, the result is just the opposite, Chen Hao is their favorite. Moreover, Chen Hao's nickname is "Ten Thousand People's Favorite", which coincides with Peopeo's brand and marketing objectives, and we finally convinced ourselves with these objective conclusions. Facts have proved that Chen Hao really for the Peopeo's takeoff wings, from 2005 total sales of less than 3 million yuan, just over a year's time, in Zhejiang Province alone can easily complete the two hundred million sales.