The saturated rice cake market requires changes

Improvement direction one: cater to tastes and improve the quality of rice cakes

New year cake products have a long history in our country, as early as the Liao Dynasty , Beijing has the tradition of eating rice cakes on the first day of the first lunar month. During the Ming and Qing Dynasties, rice cakes were available all year round. This long history makes the rice cake making technology simple and easy to obtain. In addition, the storage time of rice cake products is short, and the main production bodies are mostly small workshops, making it difficult to form a large-scale climate.

my country's mechanized rice cake production equipment can increase the production of rice cakes several times, but it has not been popular. Many consumers believe that the rice cakes produced by the rice cake machine do not taste as good as handmade rice cakes. Therefore, how to improve the taste of rice cake machines has become a major headache for many rice cake production equipment companies. To solve this problem, some people have tried to produce "imitation handmade" equipment. This type of equipment abandons the solid impression that food machinery and equipment are "made of metal". It uses stone mortars instead of iron mortars, and uses sandalwood to make rolling cylinders. It not only inherits the traditional method of making rice cakes, but also realizes mechanical production in time-consuming and laborious links. The taste of the rice cakes produced by the improved rice cake machine is highly consistent with that of manual production.

In addition, if rice cakes are to develop in the new era, they must get rid of the past phenomenon of deterioration after two or three days. Mold in rice cakes is the culprit that causes rice cakes to deteriorate. In the actual production process, biological inhibitors, disinfection and sterilization equipment, vacuum packaging machines, etc. can be used to extend the warranty of rice cakes. The Xinchang Market Supervision Bureau has successfully developed a biological inhibitor that can ensure that rice cakes can be stored at room temperature for three months; some companies are equipped with pasteurizers, microwave sterilization equipment, etc. to sterilize rice cakes during the production process of rice cakes. Using vacuum packaging equipment to isolate the rice cake from contact with the air greatly extends the shelf life of the rice cake.

Improvement direction two: Explore market segments and seek popular rice cakes

The more mature the food product market is, the easier it is to derive various segmented categories. However, the popular cheese rice cake that appeared in the past few years was introduced from South Korea, and my country's attempts to segment the rice cake did not produce a popular product.

Segmenting the rice cake category requires changes in the people who eat rice cakes. Nowadays, even mineral water has babies, and functional foods are becoming popular because they cater to the current health trend. If the target group of rice cakes is positioned as babies, then the rice cakes can be made from the aspects of color, shape, and enhanced nutritional content of the rice cakes. It is reported that equipment such as fancy rice cake machines have appeared on the market. This equipment focuses on the production of special-shaped rice cakes. It not only includes common shapes such as five-pointed stars and hearts, but can also be customized according to merchant preferences.

It is also a good idea to turn rice cakes into snacks. At present, rice cakes are mainly fried, fried, filled, etc. and made into snacks on the market. Frying rice cakes usually requires frying equipment, cooking pots and other products. Sandwich rice cakes can be made through a fully automatic sandwich rice cake machine. The size of the product and the proportion of skin and filling can be adjusted automatically. The shape of the product is realized through a mold. In addition to rice cake products, moon cakes, meatballs, green dumplings and other filling products of different shapes can be produced by simply changing the mold.

New year cake is a traditional delicacy in my country, and rice cake products from various places have their own characteristics. For example, Yiyang rice cake has a unique production process and requires three steamings and two hundred hammers before it can be formed; Ningbo rice cake is made from japonica rice and has a white and moist color; Suzhou-style rice cake can be divided into lard rice cake, brown sugar rice cake, white sugar rice cake and other categories...various A variety of rice cake products also require the addition of various food machinery and equipment to make them flourish