The old Xinghualou mooncakes are famous at home and abroad, accounting for half of Shanghai’s mooncake sales in 2005. However, in the past, they relied on the experience of their master chefs to maintain the quality of their mooncakes, so mistakes were inevitable. That year they invested 180 million yuan in Pujiang Town to build a new processing base of 60,000 square meters, and introduced a fully computer-controlled food processing line made in Japan. The entire production process was completed in a fully enclosed and fully program-controlled state. All mooncakes are made in exactly the same baking process and are truly "exactly the same". Technological innovation has enabled the time-honored brand to achieve a strategic leap from front stores and back factories to modern large-scale factories. We need to go to other cities in the Yangtze River Delta to make time-honored brands really big.

Actively promote "the in-depth exploration of traditional culture and the original development of national brands", so that a large number of time-honored brands can "grow new buds from old branches". It is reported that Huangpu District has determined that by 2010, it will strive to create 1-2 internationally renowned brands and form 6 large-scale brand backbone groups with a scale of more than 1 billion yuan, including 2-3 companies with annual sales exceeding 5 billion yuan. They will focus on developing leading brands in the industry, innovate and develop well-known brands with distinctive features, and protect and support traditional essential brands. 14 brands including Lao Fengxiang, Xinghualou, Maochang, and Medicine Yidian will develop rapidly in chains, and at the same time establish "flagships" of time-honored brands in prime locations. Stores" and focus on establishing characteristic streets with time-honored brands.

In 2005, Xinghualou Group built two major food industry bases covering an area of ??100 acres in Minhang and Songjiang Industrial Parks. The construction area of ??four food factories, Xinghualou, Xinya, Gongdelin and Shendacheng, is It covers an area of ??nearly 60,000 square meters and has introduced more than ten advanced food production lines.

In 2006, the export volume of its three time-honored mooncake brands, Xinghualou, Xinya and Gongdelin, has reached more than 1.6 million US dollars, an increase of about 15%. The export locations include the United States, Canada and Australia. , Japan, New Zealand and other countries.

Old faces and old brands are the favorites of overseas Chinese. It is understood that among these exported mooncakes, the boxed mass mooncakes priced below 200 yuan/box in China are the most popular among consumers. Gongdelin's "Gongde Ruyi" and "Gongde Gold Medal" are sold for only $6 in the United States. to $8 a box, but sales are particularly good. The annual export volume of Xinghualou mooncakes reaches about 1 million US dollars. The most popular among overseas Chinese are the "Four Diamonds" - bean paste, coconut paste, five kernels, and lotus paste.