Simply put, it is from brand concept to naming, to concept, to logo, to sales terminal, to advertising system, to network design, to show it to consumers in a visual way, thus increasing the added value of brands, establishing corporate image and promoting corporate development.
On the basis of enterprises' clear understanding of their own industry positioning, what brand design needs to do is to find differences within peers, clarify the direction of brand development, and use the visual transmission of LOGO to make people have a profound and effective memory of corporate image.
Hello, the brand mainly includes the following contents.
Brand design is based on the correct positioning of the enterprise itself and visual communication under the correct brand definition. It is an image entity that helps the enterprise to develop, not only helps the enterprise to correctly grasp the brand direction, but also enables people to correctly and quickly remember the corporate image effectively and deeply.
Brand design comes from the strategic integration of the original corporate brand strategy consultants and planning consultants.
brand design
Product packaging design
Product modeling design: the material, shape, capacity, purchasing feel, packaging concept and rational design of product display.
Product packaging design: product trademark unity, serialization, overall style, visual concept and concept refining design.
Product marketing
Product advertising strategy: product centralized advertising communication scheme, targeted market attack strategy.
Product promotion strategy: sales promotion, specific store promotion, activity promotion, holiday promotion, price promotion, delivery promotion and other planning.
Product promotion strategy: product manual, product photography, product film and television advertising creative production, soft article advertising, etc.
Product promotion field:
First, the brand image advertising part
Print advertising promotion: basic style, format and overall planning of print advertisements such as magazines and newspapers.
Film and television advertising promotion: creativity, script, director, filming, digital production, etc.
Network interactive promotion: media advertising planning, creative design of other special media advertisements, etc.
Second, the creative part of the enterprise album
Corporate image album: overall style creativity, photo photography, copywriting, computer design, printing, production supervision, etc.
Picture album of enterprise annual report: five-year or ten-year overall planning, photo photography, copywriting, creative design, printing, production supervision, etc.
Product image manual: product photography, copywriting, creative design, printing, production supervision, etc.
Third, the brand image display part
Corporate image display: display space design, display materials, display content, display production, supervision, etc.
Product promotion and display: product display, product demonstration, product information, display environment, display production, supervision, etc.
Product promotion and display: overall design, display staff quality training, display production, supervision and so on. Packing box: The packaging of a product is an important part of the product, which not only plays a protective role during transportation, but also directly affects the overall quality of the product. The following are the commonly used packaging materials and packaging forms:
Tinplate box is a kind of packaging box, made of tinplate. Because of the characteristics of tinplate, good ductility, oxidation resistance, and printing on it, it is not easy to be damaged, can be made into various shapes, and is convenient for transportation, so it has become the first choice for packaging.
Tinplate boxes can be divided into cigarette boxes, candy boxes, tea cans, coffee cans, health care products boxes, perfume boxes, watch boxes, card boxes, CD boxes, gift boxes and so on. Wine packaging box, ginseng jar, chocolate box, game packaging box, ashtray, etc.
1, daily necessities: tableware; Wine set; Tea set; Kitchenware; Clocks and watches; Tools; Hardware; Battery; Others;
2, food: biscuits; Chocolate; Moon cakes; Pastry; Candy; Frozen food; Convenience food; Grain and oil products, condiments; Dried fruit; Snack food; Dairy products; Meat products; Animal food; Others;
3. Beverage: tea; Coffee; Water; Soda; Fruit juice; Others;
4. Alcohol and tobacco: wine; Liquor; Beer; Health wine; Smoke; Cigar;
5. Cosmetics: cosmetics; Perfume; Toilet supplies; Beauty products; Others;
6. Electronic appliances: computers; Audio-visual equipment; Camera; Camera; Telephone; Mobile phone; Fax machine; Television; Iron; Refrigerator; Vacuum cleaner; Lamps; Others;
7. Audio-visual products: CDs; Magnetic tape. Others;
8. Medicine and health care products: medical instruments, medicines and health care products;
9. handbag;
10, gifts;
1 1, stationery; Office supplies; Binding apparatus; Materials and instruments for handwriting; Materials and utensils for painting; Art equipment; Teaching materials; Musical instrument; Sports equipment; Others;
12, handicrafts;
13, washing products, sanitary pest control products;
14, textiles and clothing: men's wear; Women's wear, underwear, lingerie, bra; Shoes and hats; Socks; Ties, headscarves and scarves; Gloves; Sporadic clothing; Leather products; Bedclothes; Others;
15, toys: game supplies; Model toys; Building blocks and combined toys; Puzzle toys; Electronic toys; Cartoon dolls; Others;
16, local products;
17, paint coating:
Packaging materials: paper, metal, glass, wood, ceramics, plastics, cotton and linen, cloth, composite materials and others;
Packaging containers: bottles, cans, barrels, boxes, boxes, baskets, bags, cans, blister and others.