"You love me, I love you, Michelle, Bingcheng and Sweet Honey." This brainwashing song has become popular recently. No one expected that a few simple lyrics would make Mixue Bingcheng popular again. Looking at the fundamental reasons, Brother Kaifan summarized the following reasons.

Mixue Bingcheng already has the largest fan base in the milk tea industry. Mixue Bingcheng has more than 10,000 stores across the country, densely distributed in 27 provinces and cities, with hundreds to dozens of stores in each province. Its main consumer group is positioned among students and young people, and it is committed to building a milk tea brand that everyone can afford. Therefore, it sets the price of tea very low, and the quality of its products is also very guaranteed. , so this milk tea was welcomed by the public as soon as it was launched. In this way, a large number of low- and middle-income people have been harvested. We must know that in China, the proportion of low- and middle-income people is still larger.

The advertising effect of this song is very strong. The catchy lyrics and simple melody are very brain-washing and easy to remember. A very critical indicator of advertising effectiveness is the memory dimension of advertising. If consumers are already familiar with advertising, then this wave of marketing has taken the first step to success. Really high-quality advertising pays attention to artistry, but in this short-lived and fast pan-entertainment era, it is easier to succeed with easy-to-understand and catchy advertisements. For example, "No gifts will be accepted during the holidays this year, only melatonin will be accepted for gifts", which is particularly easy to leave a deep impact. In addition, short videos are all the rage nowadays. Out of curiosity to see if they can get milk tea, everyone has recorded short videos of themselves singing this song and trying to get free milk tea. The brand Mixue Bingcheng has been promoted twice or more. The virus spreads like a cell dividing.

Compared with the recent Zhong Xuegao incident, the verdict is clear. Recently, founder Zhong Xuegao's "buy or not buy" policy has aroused heated discussions among people, who expressed their disgust at this expensive and poor attitude. It just so happened that Mixue Bingcheng, with an average consumption of 7 yuan per capita, came up with such a promotion, free of charge for singing songs. It is inevitable that there will be a gap in everyone's mind. It turns out that Mixue Bingcheng is truly treating consumers well.

Brother Kaifan just wants to say, Mixue Bingcheng, yyds.