I recall that many years ago, in large and small cities in China, there was always such a fast food restaurant, which was equivalent to standard. As long as there was a traditional store like Lanzhou Ramen, there would be a Chinese restaurant nearby. Fast food restaurant, its name is Shaxian Snacks. Especially in the early 2000s, the popularity of Shaxian snacks was comparable to many Internet celebrity restaurants now. People would rather wait in long lines to eat. However, in recent years, this fast food restaurant seems to have disappeared from people's sight. . Once a giant in the domestic fast food industry, it had a huge number of diners, but now its business is deserted and no one cares about it.
The "Old Four Pieces" represented by Chaos have always been the signature snacks of Shaxian County. In those days, being able to eat such delicious food for a small amount of money was indeed a great thing for ordinary people. Happy thing. Of course, the most important thing is to have authentic taste. For example, this Chaos is called "Bianrou" in Shaxian County. All of them are thin-skinned and meaty. The meat is refined meat that has been beaten repeatedly, and the soup is also made from large bones. There are not many staff in the store, just three or four, and it feels like a mom-and-pop shop.
But after that, Shaxian snacks slowly lost their original taste. The diners’ mouths are very tricky, and they can feel it immediately when the taste changes. Not only the taste is no longer good, but the price has also increased dramatically. , especially in recent years. As we all know, every restaurant has its own specific group of people, which has a lot to do with the spending power of diners. Most of the customers of Shaxian snacks are young people or students, and their economic conditions must be limited. They used to eat it and were attracted by its taste. Others must be very concerned about the price. If the price has increased so much, they will definitely lose their originality. many regular diners.
Another one is the issue of chain stores. Shaxian snacks have basically the same problems as many time-honored stores. Except for three or four authentic Shaxian snack products in franchise stores from other provinces, the rest are basically self-developed. Price issues aside, in terms of quality, they are already outstanding. It no longer has the original characteristics of Shaxian snacks. Shaxian is a place name, and Shaxian snacks represent the characteristics and culture of this place. It is not as simple as steamed dumplings, wontons, and tea eggs. The first thing about snacks is quality and price. If you fail to do these two things, it will be a matter of time before it closes down.
Many domestic fast food chains like to expand their business. The goal is to open 100 or 200 stores. It doesn’t matter if the taste of the food deviates. As the saying goes, “You will always succeed if you don’t forget your original intention.” But if you can do it Not many really arrived. The food in many shops is no longer authentic Shaxian snacks. For example, the fillings of authentic Shaxian snack wontons are hand-made meat. In addition, many items such as hot-mouthed tofu, taro dumplings, etc. are no longer available, and the prices have increased. It's amazing, there are not many kinds of food to choose from, which leads to fewer and fewer people coming to eat.
The time-honored delicacies have their own heritage and have lost the original taste of Shaxian snacks. In addition, they blindly increase the variety and the price is too expensive. Such chain stores will not be able to withstand the test after all.