On April 9th, 15 Film and Television Association and nearly 60 film and television production companies issued a joint statement, stating that a large number of consumers with public accounts stopped editing, editing, transporting and disseminating film and television works without the authorization of the right holders, which triggered a series of piracy infringement problems and disputes, seriously infringed on the legitimate rights and interests of the right holders of film and television works, even damaged the integrity of film and television works, distorted the original intention of film and television works, and further affected the long-term development of the film and television industry.

The text is very long. To sum up, there are three key points:

1. It is illegal to edit, cut, carry and disseminate film and television works without authorization. We should strengthen copyright protection and start safeguarding rights.

2. Not only will the rights be protected in the future, but the content that once existed will also be protected, so delete it quickly;

3. Legally authorized individuals and institutions are not affected.

Such a big battle, mobilizing nearly 60 film and television companies to issue a joint statement, is definitely the right medicine.

The declared target group is obviously the creators and up owners who have created and published short videos related to movies through short video platforms and social platforms. After the announcement, it will have a huge impact on short video platforms and social platforms containing video content. Therefore, among nearly 60 companies, there are many video platforms for companies such as Tencent and Iqiyi to purchase film and television copyrights and play them, but there is no platform focusing on secondary creation of short videos. It can be seen that short video platforms such as Li Li are the first to be affected and rectified.

At the same time, this statement has a great influence on ordinary audiences and netizens. Video commentary and creative video editing will be greatly reduced or even closed. It is difficult for netizens to see all kinds of commentary videos in the future.

There are two interesting points through this combination statement.

First of all, what is the relationship between film and television producers and film and television works and secondary short videos?

It is true that editing, cutting, transporting and spreading at will are all acts of copyright infringement, and short videos created by creators and video uploaders can indeed gain some benefits, but apart from infringement, they have not actually caused much damage to copyright owners. The income of TV series mainly comes from the copyright income of satellite and video websites, as well as the income from pasting and inserting advertisements. Neither the creator nor the UP owner has touched their cake, except in another case, such as taking video materials for commercial use or putting them into regular film and television works.

On the contrary, it is also conducive to the promotion and publicity of film and television works. In recent years, with the rise of short videos, the re-created short videos actually add fuel to the fire of the works themselves, including popular dramas such as The Untamed and Thirty without Nothing. Word-of-mouth can quickly ferment and attract more viewers to watch, in fact, thanks to those meaningful short videos. Eliminating these contents is tantamount to hurting the enemy by 1000, which is the simplest truth for film and television companies. Nearly 60% of producers will not think, why do you want to make such a combination statement?

The answer lies in the list of nearly 60 film and television companies. Noon Sunshine, Huace, Yao Ke, Ning Meng Film and Television, Entertainment Film and Television, and Jiaxing where Yang Mi is located are all among them. This list includes most head TV production companies, but there are almost no film companies.

It is not that TV plays pay more attention to copyright than movies, but that the material after TV plays is easier to be obtained by secondary creators. Before and during the film's release, the probability of positive content flowing into the internet is very small, and the main income of the film comes from the box office during the release. Even after the film is released, it will not be greatly influenced by the second creation.

On the other hand, going back to the third article mentioned earlier in this article, people and institutions that are legally authorized are not affected, and it is clear that film and television companies do not completely "kill" short videos, but complete the purpose of controlling product reputation through copyright protection. People and institutions that can obtain legal authorization must be collaborators of film and television companies, and the videos they consume will not have negative content, while those who want to distort or spit out the works will be controlled.

Head film companies such as Bona, Light and Huayi Brothers are not listed. On the one hand, there won't be too many video materials for UP owners to use in the movie release cycle. In addition, unlike following the drama, the audience usually only watches the movie once, which is a "hit it off", so the film producer will not care so much about the short video of explanation or evaluation. Write here, this combines the real purpose of the statement, do you understand?