Recently, Huala has reached a strategic cooperation with Yungu Pastoral Ecological Town, a national 4A-level scenic spot, and will carry out in-depth cooperation in cash register system, small program management, membership marketing and other aspects, which will not only increase horsepower in smart experience, but also enhance the digital upgrade of scenic spots in catering service details.
Lala integration scheme helps scenic catering to start digital operation.
Yungu Pastoral Eco-city is located in Zaotou Town, Shangrao City, Jiangxi Province. It is a national 4A-level scenic spot with a total land area of 930,000 square meters and a construction area of 690,000 square meters. When the park opened in February and August, it attracted a large number of tourists and became a punching place for Shangrao network celebrities, with modern agricultural demonstration park, agricultural science and technology museum, ecological restaurant, riverside commercial street and other characteristic areas.
It is worth mentioning that Yungu Pastoral Eco-city has started the self-operated mode of characteristic commercial streets, integrating natural scenery with commercial streets and bringing out the best in each other, and forming a unique commercial atmosphere with the help of diversified formats such as Japanese cuisine, wine bars and specialty snacks.
The cooperation between Lala and Yungu Pastoral Eco-city mainly focuses on POS, applet, member marketing, KDS intelligent kitchen management system and so on. With the increasing trend of autonomous management of scenic spots, Huala has already launched a smart scenic spot management solution, and put forward an intelligent POS integration scheme for the strong management and control mode of scenic spot management, investment promotion and marketing.
The operational efficiency and service quality of catering in scenic spots have always been the most intense section of the earthquake. Lala intelligent POS integration scheme can realize all transaction scenarios, including store cashier system, online restaurant, applet, APP and other transaction scenarios, without separate payment, and bid farewell to the tedious payment access process. The intelligent kitchen management system of Yundian KDS can be integrated with the front desk ordering, accurately control the dishes, strengthen the process management of kitchen products, improve the efficiency of kitchen products, and reduce the occurrence of missing orders and customer complaints.
Private domain construction is the key to upgrade the catering wisdom experience in scenic spots.
From 20 15, with the continuous upgrading of offline consumption experience, the cultural tourism industry has also ushered in new opportunities and challenges. "Tourism+Internet" has become a major industry trend. The new gameplay brought by new technologies is constantly updating the way consumers travel, and is also constantly promoting the construction of smart scenic spots. 20 15 "Several Opinions of General Office of the State Council on Further Promoting Tourism Investment and Consumption" puts forward that smart scenic spots should be regarded as an important breakthrough to upgrade the tourism industry and get out of the bottleneck of tourism development.
It is understood that Yungu Garden Eco-city takes smart scenic spots as the starting point to create scenic features. It not only has an intelligent and scientific vertical leafy vegetable factory, but also breaks the traditional flower and bird market pattern and creates an experiential gardening supermarket to meet the needs of tourists for leisure, shopping, popular science, entertainment and sightseeing.
At the same time, Yungu Pastoral Eco-city has also built a unique hot pot cluster, where special hot pot restaurants from Chongqing, Sichuan and Chaoshan gather to start a "one-stop" hot pot tour to meet consumers' different taste preferences.
Behind this is the in-depth analysis and insight of member marketing in Yungu pastoral ecological town. Yungu Rural Eco-city has launched Lala applet and membership marketing system. Through the digital management of members, the consumer portrait is constructed, and the private domain member operation system based on small programs is constructed.
On the basis of building a systematic operation system, Huala can help the scenic spot to manage its members layer by layer through more than 40 marketing tools, so as to achieve the marketing purposes of innovation, sticky interaction, member care, member repurchase and promotion. Lala's aggregation applet is an effective supplement to private domain construction, which can realize multi-channel aggregation of foreign sales, restaurants, shopping malls and members, and open up systems such as membership, points and stored value, showing the social fission advantage under the WeChat ecology.
Using online tools to improve the convenience, efficiency and intelligence of offline experience has become an important indicator to improve the quality of catering services in scenic spots. Yungu Pastoral Eco-city has specially launched a large-screen self-service ordering machine, which reduces manual participation in ordering food through a smooth interactive experience with consumers, thus greatly improving the overall service quality of the restaurant and providing consumers with an intelligent ordering experience.
Yungu rural eco-town is not the first case where Lala helps the scenic spot realize digital operation. With the advantages of integration, full access and easy maintenance, Huala Smart Scenic Area Management Solution has begun to intelligently build many scenic spots such as Taiyuan Ancient City, Yimeng Rainbow Town, Dongyi Town and Lv Wen Hami Garden in Dunhuang, so that more consumers can feel the convenience and efficiency of digital experience.
A new story of digitalization helping smart scenic spots is being staged.