1, brand positioning: As a grape variety itself, Cabernet Sauvignon is recognized as one of the high-quality red grape varieties in the world. In the wine industry, it is famous for its full structure, rich tannins and strong aging potential, especially in Bordeaux, France and top wineries in the new world such as California, Australia and Chile. Many high-end famous wines are brewed with Cabernet Sauvignon as the main component or a single variety, which determines that the red wine brewed by Cabernet Sauvignon often has high quality pursuit and market positioning.

2. Price: The price range of Cabernet Sauvignon red wine is quite wide, ranging from tens of yuan to tens of thousands of yuan a bottle, depending on many factors, including origin, year, brewing technology, brand reputation and market demand. Mid-range Cabernet Sauvignon dry red wine is about several hundred yuan, while high-end Cabernet Sauvignon blended from famous producing areas such as Medoc and Bordeaux, or single Cabernet Sauvignon dry red produced by some famous villages in Napa Valley, can easily reach several thousand yuan or even ten thousand yuan a bottle.

3. Brand awareness: Many famous wineries are world-renowned for their cabernet sauvignon wines, such as Lafite Rothschild Winery, Margaux Winery and other famous Bordeaux wineries, as well as brands such as "Opusone" and "Penfolds Granci" in the new world. These brands of Cabernet Sauvignon not only got high marks in professional tasting, but also established high popularity and reputation in the hearts of consumers.