Suntory (China) Investment Co., Ltd. is a wholly foreign-owned enterprise invested by Suntory Company.
Established in 1899, Japan Suntory Co., Ltd. is an international, multi-variety and multi-field large-scale multinational group, whose business covers alcohol, beverage, food, health care products, catering management, flowers and so on, and its business area spans more than 40 countries and regions.
Suntory's business in China began at 1984, and its first project was to invest 50 million US dollars to establish the first Sino-foreign joint venture brewery-China Jiangsu Suntory Food Co., Ltd.
1996 set up beer and beverage business in Shanghai, and the products were widely praised after three years of listing. Suntory beer, in particular, has been ranked first in Shanghai beer industry for many years since 1999, and has been rated as a best-selling brand in Shanghai market for four years since 2000, and as a famous brand product in Shanghai for three years since 200 1.
Understanding the taste habits of domestic consumers and developing new products on this basis are the advantages of Suntory wine and beverage products in occupying the market. At the same time, investing heavily in research and development, establishing a perfect food safety and quality assurance system and strict product standards are also important reasons why its products can gain consumer trust and good brand reputation.