2. Understand the delivery situation at the end of express delivery in this area (whether it is courier, express cabinet, doorman or small shop). Ask the courier in charge of this area what is the daily delivery volume in this area.
3. Understand the situation of nearby post offices and express delivery receiving points. Generally speaking, in Fiona Fang, the protection scope of the post office is 500 meters. If the distance is close, you can't open a post station.
4. Investigate the rental market of nearby facades. This has a lot to do with your city. First-and second-tier cities are definitely much more expensive than small counties. You need to calculate this yourself. The location of the facade is the only way for the community to let more people see and know. To ensure the free access of express tricycles, the facade area generally needs 10-20 square meters, which is enough.
5. Talk to the courier about the delivery receipt price. You need to talk to the courier or the website owner. The price is generally around 0.4 ~ 0.6 yuan. If you can negotiate with the courier, it may be higher than this price and you need to talk about it yourself.
6. Summary According to your actual situation, list all the expenses you need and seriously consider whether this position can really make money.
The core values of rookie station: high delivery price, low delivery price, many residents in the community, good service attitude, large house area, low rent price, many cooperative companies, few competitors, high delivery price and few unruly people in the community.
The above is my view on the post station. If there is anything wrong, please criticize and correct me.
Related Q&A: Related Q&A: What is the process of applying for opening a rookie station? Among many small and medium-sized entrepreneurial projects, the rookie station is a better project, because it has low investment, low starting point and low risk, even an ordinary person with no relationship or background can do it. Because of this, many people are eager to try and try to share a piece of this industry.
However, any industry, if it has not been fully investigated and demonstrated, will blindly follow the trend and it is easy to stumble. If you don't make money in the end, you may lose a lot.
Just a while ago, a friend of mine was also investigating new projects, including opening a rookie station. For this reason, I also accompanied him to do some industry research and field visits, so I have some in-depth understanding of this aspect, and I will share it today, hoping to play some role in attracting jade.
I. Industry Introduction
There is a difference between a rookie post and an ordinary express post. Ordinary express stations are mainly express delivery. Their profit point lies in the delivery and receipt of parcels. They earn money by sending and receiving parcels by couriers, and have no other income.
However, the rookie station is different. The positioning of the rookie station is the collection and delivery of parcels. Generally, customers take the initiative to pick up or deliver packages. This means that it has a certain door-to-door flow. On the basis of this traffic, you can also do other business activities, such as convenience stores, tobacco and liquor stores and so on.
Especially now, there are more and more people online shopping. If you can become a centralized storage point for express delivery in a certain area, so that everyone around you can get the express delivery, it means that you are sitting in the store waiting for guests to come to your door. If you can find a way to get these door-to-door users to pay again, you can wait for the money.
Second, the location of the store.
1, generally choose at the entrance of the community, or the open space of the community. Don't choose the one whose rent is too expensive. It's better to control it within 3,000 yuan/month, and the operating pressure will be much less.
2. Choose a community with large area, many households and good greening. There are many people and young people in this community. The online shopping probability and spending power of this group are relatively good, and your business will be relatively good accordingly, especially when you meet festivals such as 6 18, double 1 1 and double 12.
It is best to choose the shop on the first floor, and the entrance of the shop should be open, which is convenient for loading and unloading goods at ordinary times. In addition, the convenience of residents needs to be considered. You'd better take the parcel when you pass by.
Third, apply online.
Before opening a store, you need to prepare some information in advance:
1, name, ID card and Alipay should be consistent.
2. Upload the business license/individual business license.
3. Pay the service deposit 1 1,000 yuan. If you quit, you can quit.
The detailed address of the store should be specific to the house number. Franchise stores shall not be less than 20 square meters, and part-time stores shall not be less than 10 square meters.
5. Take an indoor and outdoor photo of the store in advance.
After preparing these materials, you can apply directly in official website, and then follow the steps step by step.
Fourth, early investment.
1, initial fee. It should be noted here that the rookie station does not charge any joining fee, so if someone asks you for joining fee, it must be a bluff. However, although the rookie station official does not charge the joining fee, there is an assessment standard at the end of the year, which is the complaint rate. Those who fail to meet the standards will be retired.
2. Rent and decoration. As I said before, the rent should not be too expensive, within 3,000 yuan/month, so the early pressure will not be too great. Of course, when your business is stable, you can expand the scale appropriately.
If you decorate, you don't need to put it in a good place, because if you put it on a shelf, many places will be blocked. But the door must be done well, and it must be done properly and beautifully. This is equivalent to your appearance and image, so be sure to pay attention.
If the floor, walls and roof in the room are clean and tidy, you don't even need to decorate, just decorate. If there are many stains and rags in the overall appearance of the room, then the whole room should be painted and then decorated to make people look comfortable and clean.
3. Consumables. There are mainly desktop computers, monitoring, shelves, front desk, code scanning terminals in and out of the warehouse, and others are small items, which can be fixed at about 20 thousand yuan.
4. Labor and water and electricity. In the early stage, two people are enough, one is responsible for watching the store, the other is responsible for going out to talk about business and receiving goods at home. After the business is good, you can add people appropriately according to the actual situation. The cost of water and electricity will not be too high, because there are no large electrical appliances.
Fifth, the profit model
1, dispatching income. This is a big income of the rookie station, and the income depends on two aspects:
First, the number of couriers received every day. If you want to receive a large number of express delivery, you must cooperate with several express delivery companies, and it is best for all express delivery companies to negotiate.
Second, the delivery price you negotiated with the courier company. Express delivery prices vary from place to place, and express delivery companies are different. Generally speaking, it is between 0.3- 1.5 yuan. The prices in the first, second and third tier cities are high, while those in the fourth and fifth tier cities and below are low. In addition, it depends on your negotiation ability and how to bundle the interests with the courier company.
2. Shipping revenue. This is also a relatively large source of income. On weekdays, when someone comes to pick up a piece, you can give you a business card, or sometimes you can deliver it to your door for customers in need, find opportunities to add satellites and gradually accumulate customers. When others need it, they will come to you to send it. This business is doing well, and it is no problem to spend two or three thousand yuan a month.
3. Community convenience stores. In addition to receiving and sending, there is also a common practice, which is to set up a community convenience store inside the post station to sell some daily necessities and snacks. Being a convenience store has several advantages. First, there is no need for additional rental fees, and second, there are more customers coming to the door.
4. Other liquidation methods. Because you have shops and traffic, what you need to consider is how to realize this part of traffic, such as group buying in the community and selling seasonal products during festivals.
To sum up, your income composition = receiving income+mailing income+convenience store income+other income.
Write at the end:
Finally, what I want to say is that starting a business is really not an easy task. You should be fully prepared psychologically. As Lei Jun said: Entrepreneurship is definitely not a job for people. If you don't have an iron will, you will never start a business. I don't think starting a business is fun. If you really want to start a business, you must be prepared.
In particular, the service industry such as rookie post station needs not only mental labor, but also physical labor. What is needed is that the entrepreneurs themselves have enough patience, perseverance and good service, so that you can really survive, and then develop with the trend and make money.