Due to the closed nature of the iOS system, Youku videos can only be stored in the memory occupied by the app, and cannot be placed in the system album and cannot be played using the system player.

1. Basic concepts

1. Youku was founded by Gu Yongqiang on June 21, 2006 and officially launched on December 21, 2006. Youku is now a video platform under the Youku Business Group of Alibaba Culture and Entertainment Group. At present, the two major video platforms Youku and Tudou cover 580 million multi-screen terminals, with a daily viewing volume of 1.18 billion. They support the three major terminals of PC, TV, and mobile. They have copyright, co-production, self-made, self-channel, live broadcast, VR, etc. Content form.

2. On December 21, 2016, Youku announced the launch of a new brand identity system. The new LOGO has brighter colors, simpler and more dynamic design, and is full of youthful atmosphere. The icon of Youku APP has also been updated into a dynamically rotating play button with two red and blue dots. The new logo implies that all wonderful things start from the connection and interaction between the first two points, and every touch will lead to infinite possibilities.

2. Products and Services

As China’s largest digital entertainment platform, Youku’s content system consists of four major content matrixes: drama series, variety shows, movies, and animation, as well as information and documentaries. It consists of eight vertical content groups: , culture and finance, fashion life, music, sports, games, and self-channels, and has the largest content library in China.

The drama series covers more than 80 first-line satellite TV dramas; jointly produced more than 50 high-quality online dramas with nearly 400 episodes; there are 638 overseas dramas, 67 new ones this year, including 2 simultaneous dramas from China and South Korea drama, 3 Emmy Award-winning quality dramas.

It has more than 300 domestic variety shows, covering nearly 90 satellite TV programs; and 275 overseas copyright libraries, covering South Korea, the United Kingdom, the United States and Taiwan.

The movie library ranks first in the entire network, covering 80% of new movies in theaters.

*** There are more than 4,000 drama animations and more than 500 theatrical animations; Xiaoyouku App brings together more than 3,000 high-quality Chinese and foreign animations; it purchases 90 new Japanese animations every quarter, covering the top 100 popular animations.

The services provided by Youku cover membership, live broadcast, VR, home entertainment and brokerage services.