The experience of unpacking gift boxes of moon cakes is probably like this: unpacking the carved box of mahogany, peeling off the decoration of silk and satin, leaving only two moon cakes as big as fists, which makes people feel like "buying a gift and returning pearls". Really disappointing! Practical and beautiful, just right packaging can not only facilitate buyers, but also enhance the added value of goods, which is understandable. But once the packaging usurps the host's role, the consumables are too large, the volume is too large, the materials are high-grade, and the decoration is luxurious, which far exceeds the value of the goods themselves. This is putting the cart before the horse.
For example, tea, wine, moon cakes, health care products, etc., which are good gifts, too delicate packaging is common. A royal jelly not only has a plastic partition and a paper box outside, but also a paper bag outside the paper box. Want to buy a simple one? Sorry, it's not! A box of mooncake packaging, not only paper bags, paper boxes, partitions, plastic bags, but also knives, forks and spoons, are all individually packaged. ? Surprisingly, luxury packaging is expensive when it is sold, but it is not expensive when it comes to recycling. Even the little brother who collects waste complained: "There are more and more people selling packaging boxes, but luxury packaging is not worth a few dollars. Paper packaging can still be worth some money, while luxury packaging is neither valuable nor takes up space, and it is not easy to package. "
? We should oppose face engineering as much as we oppose waste on the tip of the tongue. And like the "CD-ROM activity", it advocates simplifying packaging and expelling luxury packaging from the market.