Direct selling by manufacturers means that the goods produced by manufacturers go directly to dealers and from dealers to consumers without going through wholesalers, which can reduce the transportation cost and the expenses of agents, and reduce the price of products. Consumers can form teams to sell products or sell products themselves.

Factory direct sales have lost the cost of intermediate channels, so the price is cheaper than that of franchised stores on the market. Factory direct selling is a mode for manufacturers to sell their products. The products produced by manufacturers are sold directly to users (family, personal) without going through intermediate commercial channels, which is called factory direct selling. Factory direct sales support consumers to go to the factory for inspection, which can check every link from product selection to finished products, without worrying that manufacturers will confuse the fake with the real and cut corners without consumers knowing. Because the dealer link is removed, consumers can directly hand over to the manufacturer, and their own needs can be directly conveyed to the manufacturer, saving the time and energy of the middleman's turnover and avoiding possible mistakes, so there is no need to worry about the delay of the construction period.