For a long time in the past, Shaxian snacks, braised chicken and rice, and Lanzhou ramen could be described as the local "Big Three" of fast food. Shaxian snacks, in particular, are characterized by high quality, low price, and healthy diet. It has become a well-known catering "brand" with stores all over the country. Whether it is first-tier cities, commercial centers, "small 18th-tier cities" or urban-rural fringe areas, Shaxian snacks can be seen, even in a There were several Shaxian snacks in the area, and even the restaurants were overcrowded. The profits at that time were considerable. According to statistics, there are more than 80,000 Shaxian snack stores across the country, which is dozens of times that of McDonald’s and KFC. Shaxian snacks are even exported to Portugal, Japan and other countries, and can be described as the “McDonald’s of China.”

However, nowadays, Shaxian snacks seem to be not as good as before. Fewer and fewer people go there. Some Shaxian snacks in bad locations are deserted and their business is bleak. Why is this Shaxian snack that was once popular all over the country? Will he be reduced to such a situation? It is mainly caused by these 3 key factors.

Shaxian Snacks is famous for its convenience and economy. It can be said to be a "fast food restaurant open downstairs". It is usually close and convenient to go to eat. In addition, it inherits the tradition of local restaurants operating until late at night. , no matter where its store is open, the lights in the store are still on at eleven or twelve o'clock in the evening, which provides a lot of convenience for many people who come off work or go to work late at night, so it is very popular. However, with the development of the takeout industry, people can eat the food they want without leaving home even late at night, which has brought convenience to people's lives. This has greatly impacted Shaxian snacks.

There are also Chongqing noodles, hot and sour noodles, snail noodles, spicy hotpots, etc. that have sprung up like mushrooms after a rain, quickly occupying the market in large and small cities. These latecomers have their own unique advantages in taste, and they are different from the traditional Chinese noodles. There is a strong contrast between Shaxian snacks. In terms of cost performance, the price and weight are more affordable than Shaxian snacks. In this state, consumers have more choices, and fewer and fewer people choose Shaxian snacks.

The biggest charm of Shaxian snacks at first was that they were high-quality and low-priced. From a business perspective, Shaxian snacks were a small business. Usually, the cost of opening a Shaxian snack bar was relatively low, and it had a certain reputation. This has become the first choice for many couples and self-employed people to open a store. On the other hand, from the perspective of consumers, when Shaxian snacks first started to open stores across the country, their slogan was low prices, claiming that "you can eat well for just a few dollars." Indeed, at the beginning In the past few years, Shaxian snacks are indeed cheap and taste good, attracting many consumers.

However, in recent years, the price of snacks in Shaxian County has generally increased, and the increase has been large. As fast food, the price of Shaxian snacks has almost reached the price of medium-sized restaurants. Just like some "hundred-year-old restaurants", relying on the "old signature" prices continue to rise, selling the price of "baozi" for the price of "seafood", like this The way of doing business will always be eliminated by the market. Originally, everyone wanted to be economical, but in the end, the money spent was not less at all, and while the price increased, the service did not keep up. So at the same price, many other fast food restaurants taste like Both the food and service are better than Shaxian snacks, so Shaxian snacks have lost their advantage, and naturally no one is willing to eat Shaxian snacks.

Shaxian snacks are not a clear brand, but a general name for various snacks in Shaxian area. Therefore, there were no thresholds or franchise fees for opening a Shaxian snack bar at first, and the conditions for opening a store were relatively loose. Although Shaxian Snack Group Co., Ltd. has been registered in 2008, Shaxian snack bars have spread all over the country at this time. It is difficult to distinguish which are authentic Shaxian snacks and which are pirated. In such a mixed state, the ingredients, taste, and The service quality is uneven, and some unauthentic Shaxian snacks have even been exposed as using gutter oil and unsterilized tableware. This has seriously affected the overall development of Shaxian snacks.

Someone made statistics on the Internet and found out the keywords mentioned by snack consumers in Shaxian County. Words such as diarrhea, poor hygiene, and poor environment have become high-frequency words.

From these high-frequency words, it is not difficult to see the decline of Shaxian snacks.

Shaxian snacks are a local industry strongly supported by Fujian Province and have a long history. It is said to have originated from the Chinese food culture in the Yellow River Basin of the Central Plains during the Xia, Shang, Zhou, Jin and Song Dynasties. In history, people from the Central Plains region traveled south many times. Moving to Shaxian County, Fujian Province, the food culture from various places also gathered here, forming a wide variety of local snacks with unique flavors. Changes in the general environment of the catering industry and the shortcomings of Shaxian Snacks have caused its operations to develop from high speed to a "bottleneck period", but I believe this is only temporary. After continuous adjustments and improvements, I believe Shaxian Snacks with such a solid foundation will surely be able to Keep up with the times and become a brand that people like again.