If you walk down the street wearing "China Li Ning", wearing white rabbit toffee perfume, holding a toilet water cocktail and wearing the lipstick of the Forbidden City, you may get more attention. So, what is the "national tide"? What are the design features of "National Tide" style?
1. A stout and direct font
As a hieroglyph, Chinese characters have a cool mystery. Take the printing of "China Li Ning" as an example. When the word "China Li Ning" is displayed in the form of Song Tian Zige, does it remind you of Supreme, which is famous for its boxlogo? At the same time, this boxlogo reminds us of the red seal of China. When "China Li Ning" uses traditional calligraphy font design, it is easy to remind us of the sports meeting in 198s and 199s, and people can't help feeling "rustic" and trendy.
when the retro style collides with the sense of simplicity, the national tide is coming out.
besides the national fashion of fonts on clothes, the font design in graphic posters is also very interesting. A series of poster designs recently released by Xicha have used a lot of calligraphy and boldface. Retro fonts and color matching are very national.
and these fonts, whether in calligraphy, song style or black body, have thick strokes, giving people a heavy feeling. At the same time, the typesetting of these fonts is relatively direct, and the horizontal and vertical themes are prominent.
Second, the color matching with high saturation
When it comes to the color matching of the national fashion design, many people will immediately associate it with the classic China Red, such as "China Li Ning" that appeared above.
In addition to China red, red, blue, red and green, which are full of retro classics, CP:
In fact, in addition to the classic collocation of red, other colors will be used in the national tide design, and the saturation of these colors is relatively high.
For example, the quintessence stationery set jointly launched by Chenguang and Bazaar Fashion:
Illustration color matching used in Jianlibao's new packaging:
Third, China's characteristic elements
The third characteristic of Guochao design is the use of elements with China characteristics. For example, Wangzai milk, which combines the characteristic clothing and packaging of 56 ethnic groups:
Telunsu milk with Beijing embroidery painted on the packaging:
Bath lotion with classic white rabbit pictures printed on the packaging:
Put firecrackers, New Year pictures and couplets that are common in Chinese New Year on posters:
There are also classic Hong Kong style signs, neon lights and other elements that can also be used in graphic design: ChineseTrendStyle/ National Tide Style
The Rise of National Tide
ChineseTrendStyle/ National Tide Style
When "China Zhizao" is slowly appearing in people's field of vision, "National Tide" has become a new direction of domestic product development, and 218 is even called the first year of the rise of the new national tide.
"China Li Ning" went to Fashion Week, RIO toilet water cocktails were sold as explosions, Laoganma joined hands with trendy clothes to shine, and the Forbidden City created visually first-class fashion and make-up across the border ...
These unique China tastes set off a "new trend" fashion at home and abroad, and with the help of hardcore Chinese style, more and more real domestic products appeared in front of people.
Earlier, Edison Chen, who has always supported China culture, created his own personal brand CLOT in 24, which made him once a national trend mr. six.
In addition to inheriting China's culture, Edison Chen has been trying to correct the name of "Made in China". He once said:
"We can't work under the standard of" doing this in the China market is good enough ".All work must be excellent under international standards. Only in this way can we proudly say that it is made in China."
Chen Anqi, the fashion designer who founded AngelChen, a brand of China, is also a symbol that can't be ignored in the trend of China. Her bright and arrogant design and eccentric radical personality constantly subvert people's cognition of "Chinese style".
it is the persistence of innovation and change of these brands, which makes the seeds of the light of the national tide grow stronger and stronger, and gradually become a trend.
With the rapid rise of millennial consumer groups, young people highly recognize the trend culture, and the national trend is leading a new round of innovation, demonstrating a brand-new, fashionable and avant-garde lifestyle.
This is also the influence made in China, which silently feeds back the Chinese people's sense of identity with China culture and changes their understanding of trendy culture.
how to define the national tide?
ChineseTrendStyle/ national trend style
When more and more domestic trend brands emerged, a word called "national trend" appeared.
The emergence of the concept of "national tide" can be traced back to the popularity of old brands such as Baique Ling, Wei Long Spicy Strip, Laoganma and Warrior Shoes in previous years.
With the recovery and rise of great power, the younger generation has gradually realized the new charm of new domestic products beyond nostalgia, and the word "national tide" has also been hotly discussed by more and more people.
The reason why the national tide is so popular and attracts many young consumers to worship is mainly the return of traditional culture, and the economic development has aroused the national pride of Chinese people.
Fashion is the brand and style that most young people like, and it is a fashion culture sought after by young people.
The national tide, although it also refers to a trend, is a local cultural trend with excellent Chinese cultural heritage.
It is a phenomenon with brand as the carrier and culture as the language. It is not limited to a certain field or a certain form, but represents many fields.
it can be the country's romance in different dimensions, the change of costumes combined with the present in different dynasties, or the innovation of indoor space. No matter what it is, it is very important that they are all aesthetic ways expressed by local culture.
It is the quality of China and the intellectual creation of China based on cultural self-confidence, and it is the Chinese style and China accent after the integration of tradition and modernity.
In the summer, the general manager of p>RET Ruiyide explained the national tide in an article like this:
In a sense, the national tide is based on the brand, which not only satisfies consumers' pursuit of fashion and the publicity of personality, but also is a natural return and highlight of traditional culture.
Time-honored brand online celebrity
ChineseTrendStyle/ National Style
Li Ning is not the Li Ning you knew at the beginning.
Li-Ning is a brand of the same name founded by Prince of gymnastics LI—NING after his retirement. Since its establishment in 199, Li-Ning has become one of the well-known sports brands in China.
But this sports brand once seemed to be out of step with the trend. It was not until June 218 that Li Ning boarded the Paris International Fashion Week with a strong posture that people discovered that Li Ning was no longer the former Li Ning.
On its debut, Li Ning released a series of cool new products, all of which were inspired by China elements, re-emphasizing the brand's China origin and domestic sentiment.
all kinds of China elements are displayed incisively and vividly, and the extremely cool color collision brings strong visual impact. Li Ning has achieved the creation from China to China, making the local national fashion popular all over the world.
Of course, Li Ning is only a representative among the time-honored brands of domestic products that lead the trend again. More and more domestic brands have begun to make their products walk in the forefront of the times and shape the real "national trend".
New Oriental Aesthetics
ChineseTrendStyle/ National Fashion Style
Fashion trends are constantly changing, and only the beauty of classicality is eternal.
In the past, China was once the center of the world, and its culture and commodities were admired and studied by neighboring countries. At that time, the coming of all countries to the DPRK proved the strength of China.
After entering the modern society, China is still a powerful country, but the international voice of the real China brand seems to be completely submerged, and the aesthetic fields such as clothing, architecture, interior and design are slightly weak in the world.
the glory of oriental aesthetics, which once represented the trend aesthetics, is gone.
However, with the rise of hot flashes in China in recent two years, oriental aesthetics is also recovering with a high-profile attitude and re-emerging its dazzling brilliance on the world stage.
Oriental aesthetics is a classical aesthetics rooted in China's long history. The aesthetician Zong Baihua once summed up two different oriental aesthetic ideals with "wrongly painted gold" and "hibiscus coming out of water".
Many designers also use these two completely different classical aesthetic forms to define the concept of "national tide" in the brand of "national tide", so that the new Oriental aesthetics can be re-expressed.
In the global fashion circle, New Oriental aesthetics is becoming a trend. Chinese style is not only a symbol that young people like to use when creating their own symbols, but also an international norm.
For example, the Forbidden City, which has long held the title of online celebrity, has also created a cross-border fashion before, and launched a series of "Jifu Rejuvenation" fashion in conjunction with ICY's global designer platform.
It is a bold cooperation between classical aesthetics and contemporary daily life to apply the ceremonial sense and patterns of court costumes to the fashion field, and then to talk about traditional culture, and to define the beauty of national tide with New Oriental aesthetics.
MoreTong, a visual artist who designed a series of posters of "solar terms" that were wildly circulated on the Internet before, combined traditional culture with Chinese fonts to construct an amazing visual system of oriental culture.
poster design
ChineseTrendStyle/ national fashion style
Tsingtao beer's national fashion style.
Chinese style
ChineseTrendStyle/ national style
Chaopai design
ChineseTrendStyle/ national style
Chinese style is the main line, mixing other elements.
The designer was influenced by the concept of food fusion on the menu, and designed a dining space dominated by Chinese style with Peruvian and Japanese cultural elements.
The restaurant is lively, warm and creative, creating an exotic and imaginative dining place for people.
Designed by DOMANI Dongcang, it constructs the sensory illusion and visual impact of space with sharp brushwork.
a giant device with a red body runs through the whole space, becoming a visual and artistic existence. From a positive perspective, it also forms the initial R-shape of the brand name.
The device is mainly made of red steel plate, and only the part near the entrance is made of shiny red glass.
The geometric room in the future is full of contrasting colors of red and black, red is passion and explosion, and black is calm and restrained. Emotional blood grows in rational enclosure, and the two colors also reach a balance in confrontation.
The cashier made of gray cement is located in the lower corner of the red device, which is still quiet in the atmosphere of red and black.
As a pioneer of the national tide, ROARINGWILD tries to convey the fearless attitude of dreaming through the carrier of clothing.
DOMANI Dongcang breaks through the boring procedure of traditional retail with its design, which is a space interpretation that fits the brand's intentions.
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timetosaygoodbye
Cherish every time you read and reward your advanced taste buds; I hope you dream and love at midnight and stay before dawn. I want to make a hand-painted poster of the national fashion for the tea shop. Do you have any recommendation from a design company in Qingdao? Please recommend
Qingdao Fengyun brand planning. I have never cooperated with them, but I have seen their hand-painted posters of 24 solar terms in my circle of friends, which are especially out of the circle. You can go to their official website to have a look. It's really good, and it exists like a crush.