First of all, due to competition, the price of products must be low; Second, because the product is not very bright, the popularity has not reached the expected value. Evergrande Ice Spring is a brand of natural mineral water under Cuilin Mineral Water Group. It is the first application of "one bottle and one yard" two-dimensional code traceability technology in domestic bottled drinking water industry. This paper introduces a series of products such as deep mineral spring, low sodium water, baby water, metasilicic acid, high-grade glass bottles and catering water. Evergrande Ice Spring Changbai Mountain natural mineral water was once the only designated drinking water for Evergrande Football and Evergrande Women's Volleyball Team. The water source of Evergrande Ice Spring is the deep mineral spring in Changbai Mountain, Jilin Province, and it is recognized as the three major gold water sources in the world together with European Alps and Russian Caucasus Mountain. On October 2013165438+10/0, Evergrande Group held the listing conference of Evergrande Ice Spring in Guangzhou headquarters, which completely unveiled the mystery of Evergrande Ice Spring and officially announced its entry into the high-end mineral water market.