Image tag: it has obvious external characteristics, which is quite different from the image imagined by everyone and is easy for people to remember at a glance. Brother Lamian Noodles has a simple and honest image of the people at the bottom: dark, rough and wrinkled, simple and honest, sincere, and has an uncle next door. For example, in today's Zhu Zhiwen, the image of a farmer wrapped in rags is far from the image of a famous singer who can sing "Rolling the Yangtze River" in our minds, and so are the early straw hat girls. It's just that many things happened in the later period of the straw hat sister, and everyone collapsed and failed to persist. Another example is the wandering uncle who was burned last year, which is also very classic.
Language label: Lamian Noodles dialect hits people's hearts directly. "Adhere to 15, never raise prices, and always sell 3 yuan." "I can have today, they all support me and help me, I can't raise prices." "People who come to eat noodles to make money are not easy, and they are all very hard." I am a fan of Andy Lau. Brother Lamian Noodles's speech is very good. The persistence and kindness revealed in simplicity are the basis of his language label. A bowl of 3 yuan noodles lasted for 15 years, which is the language label of "Brother Lamian Noodles".
Personality label: Lamian Noodles's personality label is very prominent. I think many of my friends were deeply moved by the kindness, persistence and conscience of Lamian Noodles brothers in business. Think about the city, Lamian Noodles. How much is a bowl of Lamian Noodles? If a person spends more than ten dollars at a time, not only is he not full, but the meat he gives is almost negligible. Compared with Lamian Noodles and his brother, it goes without saying that people who do business can see clearly. Value label: Brother Lamian Noodles is very popular because his value is widely recognized. His positive energy has been praised by CCTV and other national media. This seemingly simple bowl of noodles is Lamian Noodles's credit label.
Public welfare label: Brother Lamian Noodles said in the interview video that he has been doing a public welfare project to help children. Why is Lamian Noodles's IP perfect? The reason is that he unconsciously engaged in public welfare activities. In the eyes of ordinary people, public welfare may be a dedication of love, but among some online celebrities and celebrities, public welfare is completely different. We found that those stars who did well in public welfare undertakings and really did public welfare were all concerned and respected, such as the famous Han Hong, Andy Lau, Louis Koo and others. It's Brother Tai. When the epidemic broke out last year, he also donated 300,000 yuan to fight the epidemic. Therefore, public service label is one of the prerequisites to realize traffic multiplication and persistence.