1. crowd positioning: as a hot pot restaurant, due to the hot pot itself with adult maneuverability, children, young people themselves come less. Make the market consumer crowd to the age class 25 to 50 years old between the young and middle-aged consumers.
2. Style positioning: due to the working class working in the city, fast-paced work, high pressure, high tension: therefore, it is important to create a relaxed, comfortable environment, and secondly, considering the expansion of the consumer population, they also added personality and fashion.
3. Design theme: can be combined with Chinese and Western design concepts: consider eight traditional Chinese elements through the lighting, color and material to make its natural blend, emphasizing the customer into the space to achieve relaxation, comfort, elegance and natural experience effect. And the use of anthropomorphic techniques will be certain substances in nature, into which the formation of the modern city of the jungle feeling!
Two, research and collection of information
As a hot pot restaurant, its basic characteristics and other catering enterprises have **** common place, that is, production, sales, service, sales as one. Designers who want to do a good job
The impact of the surrounding environment on the grilled meat hot pot, including the business policy environment, such as the start-up place of the security situation, the quality of the functional departments, etc.; Infrastructure, such as road traffic, parking location, water, electricity and gas supply, communication networks, procurement routes, the consumer population, financial, health, comprehensive use and amenities, etc., supporting the **** enjoyment.
Three, for the service object of the research survey
1. The customer's occupational characteristics: general students, civilian workers, ordinary working class, with senior white-collar class, public officials, their consumption characteristics and consumption philosophy; therefore the design should be diversified.
2. Consumer age characteristics: such as the elderly love light, leisurely and quiet environment, young people prefer lively and so on; so so we are in the decoration design, especially highlighting the desktop to see the independence.
3. regional users and national characteristics: different regions, different countries and nationalities of people for barbecue hot pot pot pot requirements vary greatly, should absorb different national styles of decorative materials for decoration and fusion adopted.
Four, the reasonable allocation of space
1. For the counter area, drinks drinks liquor service area, dining area, safe passage and other routes, aisle walking area, staff rest area and other areas of the specific requirements are carefully divided, the proportion is accurate and appropriate, not only so that the space is maximized.
2, with operability. For the interior design of the security area to stay, private areas are in line with the standard requirements of design science.
This is