From an organizational point of view, there are two main forms of activities:

1. Decentralize activities. Its content is rich and colorful, involving all aspects of society. From the regional division, there are rural areas, cities, inland areas and coastal areas; From the content, there are promising projects, financial insurance, real estate development, marketing, internal management mechanism of factories and mines, poverty alleviation through science and technology, cultural education, family education, productive labor and so on.

2. Collective organizations. Set up a social practice team to carry out social practice activities in various places.

Judging from the types of social practice, there are mainly the following:

1. Carry out convenience services. Teams have set up convenience service points such as home appliance maintenance, bicycle maintenance and haircut in the market by taking advantage of local polder days. , and try our best to be not afraid of being dirty and tired, winning the praise and praise of the local people with high-quality service, and also trying to practice the spirit of young volunteers.

2 to carry out cultural consultation activities or legal publicity and consultation activities. Summer vacation is not only a holiday for primary and secondary schools, but also a busy summer harvest season. Primary and secondary school students are in an unattended state. College students gather these students and give them cultural guidance.

3. Carry out social investigation activities. For example, the Ministry of Electric Power Planning went to the social practice group of Lipu County to investigate the industrial status of some towns and villages in Lipu County, analyze the adjustment of rural industrial structure, and write some investigation reports.

4. Carry out voluntary labor to help the martyrs and five-guarantee households who lack labor to harvest crops. During the period of going to the countryside, during the summer harvest season, many families with military martyrs and five-guarantee households were unable to harvest crops because of the shortage of labor at home. Students actively help such families and solve their urgent needs.

5. literature and art go to the countryside. The literary caravan composed of college students' art troupes toured various social practice bases in towns and villages, enriching farmers' spiritual and cultural life.

Thematic activities refer to activities and exchanges around a theme in collective activities.

Event planning is an effective behavior to increase market share. An executable, operable and creative event planning case can effectively enhance the visibility and brand reputation of the enterprise. Event planning case is relative to market planning case. Strictly speaking, they belong to the same brother branch of market planning, and event planning and market planning are complementary and interrelated.

Market planning and activity planning are subordinate to the overall marketing idea of the enterprise. Only under this premise can market planning and activity planning be integrated and continuous, and the audience can effectively identify with the cultural connotation of a brand.

reliability

The quality of activity planning also needs certain credibility. In most cases, credibility comes from the implementation of the plan. Especially for companies that specialize in event planning, even the best event planning is impossible to implement without sufficient resources. Years of experience in organizing activities can not only provide rich experience for event planners, but more importantly, accumulate sufficient execution resources.

attract

Attraction to the target audience is the basis of successful event promotion planning. In the promotion planning of an activity, to fully attract users' attention, it is necessary to seize the hot spots that users in the venue collectively attach great importance to, show them kindness, show them kindness, mobilize their enthusiasm and urge them to actively participate.

To improve the attraction of activities, we need to be creative. The theme of planning should meet the needs of users in curiosity, value expression, sense of honor, sense of responsibility and interest, and also give appropriate material encouragement, which will greatly improve the attention and participation and understanding of the target audience.

degree of association

The content of activity planning should be closely related to the purpose of the activity itself, and be good at integrating related things and related resources. Promoting unrelated activities is very naive and lame.

Taking real estate as an example, it is very bad for a high-end real estate project to engage in a grassroots red man hype. Real estate projects need to take promotional activities according to the positioning of intended customers, and activities can be taken to show the high-end life of the real estate. Such as inviting golf champions to participate in real estate promotion.

Implementation ability

The promotion of activities not only needs careful planning in the early stage, but also whether the promotion plan can be implemented to the maximum extent is very critical. The executive power is mainly manifested in the specific task description, the rhythm of the task flow, the executor, the execution time, and the emergency handling plan. If there are problems in the implementation of the activity, which cause users' dissatisfaction, the promotion effect of the activity will be discounted, and even the website will have adverse reactions.

Therefore, it is a very important part of the whole activity promotion to implement the activity promotion carefully and orderly. Therefore, before the activity, the activity plan of the whole activity is repeatedly scrutinized to see if there is any gap. Regarding large-scale offline promotion activities, in order to ensure the smooth implementation, it is best to have a better training and exercise. Activities should be under unified command, strictly and orderly implemented and carried out smoothly.

communication skill

Many times, when an enterprise promotes activities, it wants to pass on its brand culture to more users and maximize the benefits of brand promotion. The spreading power of activity promotion is manifested in various periods before, during and after the activity. Before the activity, arouse users' interests and concerns and warm up for the activity; During the activity, do a good job in organizing the activity, show the content and theme of the activity, and get feedback from users on the enterprise and corporate culture through their participation; After the event, the publicity effect will be further dispersed and extended. Through other information media, we will further expand the influence of the activities and gain greater commercial value.