? Coconut Tea is a brand owned by Taiwan Province Yike International Catering Co., Ltd. in Baodao. By the end of 20 14, it had more than 2,000 stores in the world, and it is the most exposed chain tea brand in major department stores and shopping centers.
Founded in 1997, "CoCo Coco can drink tea" is a brand with international vision, which spans three places, Europe and the United States, Southeast Asia, South Africa and other countries. So far, it has established a chain group with more than 2,000 stores around the world. The goal is to innovate in an all-round way and provide consumers with the best drinks.
After 10 years' development, it has settled in various famous landmarks, from Taiwan Province World Trade Center, Shanghai Dragon Dream Shopping Center, Shanghai People's Square, Hong Kong and Singapore to grand central terminal District, as well as Bangkok in Thailand, Jakarta in Indonesia, Kuala Lumpur in Malaysia and Johannesburg in South Africa in Southeast Asia.
The sincerity, enthusiasm, service spirit, never-ending innovative research and development concept and international vision contributed by CoCo CoCo Tea in the field of popular drinks have laid the business foundation for the sustainable development of Coco Coco Tea, and have innovated and grown together with the trend of the times.
During the company's start-up, while the chain beverage industry in Taiwan Province is contending, the key to the rapid development of CoCo Coco Tea is that its founders have significantly different new ideas from other peers in business philosophy.
One of the founders was a tea-scented family in Danshui area for four generations. The other founder has been obsessed with the research and development of various drinks since the 1970s, and has a profound research and development ability through continuous innovation of products. Successfully created the entrepreneurial spirit of CoCo's all-you-can-drink tea-"laying a foundation for tradition, being brave in innovation and looking internationally".
CoCo Coco Tea adopts a popular experience model in business strategy, and the beverage setting is mainly based on high-quality consumer groups, and the products with high acceptance are promoted. CoCo can design a complete set of business standard processes, from the selection of fresh raw materials to logistics and distribution, which are unified and standardized to ensure the quality of the brand.
CoCo can drink tea with emphasis on quality, and it is not easy to drink. Fresh fruit juice is used, and it is sent directly from the place of origin; Q Pearl, imported from Taiwan Province; Fresh tea juice, retain the original flavor; Oulei series, made of pure milk; Qualified in quality inspection, safe to drink. Classic strong milk tea with fragrant pudding, QQ pearls and fresh and tender fairy grass has diversified and rich drinks, and more delicious drinks.
In 2007, the enterprise identification system was completed, and it was quite close to the mainland market, and Suzhou Shiquan Store was established. As the old saying goes, "A well-known name is well-spoken, and if it is well-spoken, it will be accomplished". The naming of a company is very important for the future development of an enterprise! The name is good, everyone likes it, consumers are easy to remember, and lay a good foundation for the brand. Name is productivity. It is necessary to name the company and the restaurant+emblem: DRPPCH In 2008, Yilan, Miaoli, Tainan and Hualien continued to show their shops. And successfully expanded the territory to Nanjing, Shanghai, Xiamen, Wuhan and other places. In the same year, Asia's new landmark 10 1 building established its flagship store, achieving the goal of 200 branches.
In 2009, the expansion plan of North China and Northeast China contributed to the completion of the goal of 350 branches. Become the first brand of fresh tea in mainland China. In 20 10, we will reach the goal of 400 branches before February. Actively plan to enter overseas markets such as the United States, Japan and Australia. On 20 1 1 year, stores in new york and Hong Kong were opened one after another, which not only expanded the territory of the United States and Hong Kong, but also prepared markets in Southeast Asia and other regions, reaching 800 stores.
In 20 12, stores in Malaysia, Thailand and Indonesia opened one after another, and entered Los Angeles, USA, continuously cultivating the territory of the American market and establishing the name of the first brand in the Chinese market. In 20 13, the number of stores in the world exceeded 1500, and it has successfully expanded its territory in the Philippines, Singapore and South Africa, and will more actively enter North America, Europe, Japan, South Korea, New Zealand and other countries.
Nowadays, coco milk tea has become a veritable brand of milk tea in online celebrity, which has not only been welcomed by many consumers, but also gained a certain popularity.