Successful enterprises teach you how to start a business;
Larry the Juice Man? student
Enterprise name: JuiceItUp!
Founded in Ivan, California, 1995.
Sales revenue: 1965438+ million USD.
Fruit mania
Studt used to be an advertising clerk. He often makes all kinds of juices and cold drinks in his kitchen, which later became the formula of his juice company. Now he owns 88 juice and cold drinks and juice chain stores in California, Arizona and Washington. Last year, the sales revenue increased by 42% compared with the previous year, and the company plans to open 55 new stores by the end of this year.
What he hopes to accomplish effectively.
? If there is one thing I can do all over again, it is to develop more wisely. I achieved a lot of success at first, so we became a little careless about our development level and way. We should buy some real asset brokers or developers' plans instead of sticking to those factors that were effective at that time. We spread our stores to various markets that are not conducive to our enterprise, and at the same time let those subsidiaries influence our decision-making. I learned a very valuable lesson. Since then, we have concentrated on promoting the development of several temperate States, such as California, Arizona and Florida. In fact, since the operation guide was formulated, JuiceItUp! The company's development speed has reached the highest level in history. ?
Howard, the leader of franchising? Baska
Enterprise name: Franchised Network (FranNet)
Founded in 1987, Calsparta, California.
Sales revenue: unknown
help others
Many entrepreneurs have tried franchising. Basque observed their behavior and established FranNet, an organization composed of various specific market consultants. They hold information seminars and educational activities. The company's goal is to help other entrepreneurs become business owners.
What he hopes to accomplish effectively.
? Looking back on the past, I hope I can change myself from the position of company leader as soon as possible. I have dealt with too many challenges, so I haven't arranged enough time for myself to concentrate on what I do best, such as research and development, innovation, training and guidance, education and teaching. Like many entrepreneurs, I don't know how to say no to new challenges, but when I try to do more things, I find that I have no energy to pay attention to what I like to do. ?
Musical figure/restaurant owner Aurel? Eparec
Commercial projects: top music and Thai restaurant songs
Founded in 200 1, Brooklyn, new york.
Sales revenue: unknown
Listen to my song.
For several years, Epareqi supported his dream of becoming a musician by working as a waiter and waiter in a restaurant. Then he opened his own restaurant. Now his two Thai restaurants are used to support his fledgling record brand, and these restaurants also sell his own records.
What he hopes to accomplish effectively.
? My restaurant is very successful. But for my record brand, I should invest more money at the beginning and accumulate more money before it becomes popular. Now it can make a profit, but if I think more carefully, I should accumulate more funds first. ?
Communication strategy expert Roland? Habos
Business project: design of various communication channels.
1999 was founded in new york.
Sales revenue: $3 million
Still dreaming
Harper and his two partners, both from the media and public relations agencies, set up this small-scale communication consulting company. Their goal is to create a marketing company to provide cross-channel strategies in advertising, public relations and digital markets.
His suggestion is:
? When starting a business, dreams and creativity are very important. After a period of time, you will realize that the most important thing is not you and your dreams, but the sacrifices necessary to realize your dreams. You give up fairness to introduce the best partners, you give up expenses to attract the best customers, and you give up internal resources to build a network. The gain of reward makes the previous efforts realize value, but the sacrifices need to be compromised to varying degrees. ?
Beauty entrepreneur Linda? Roberts?
Business items: home version software; Cosmetic market and take-away restaurant; Physical therapy system
1979 was founded in Nashville.
Sales revenue:100000 USD.
cosmetic industry
Twenty-seven years ago, Roberts began to establish her cosmetics retail kingdom at the cosmetics counter of a small shop in Nashville. Since then, she has continued to introduce household cosmetics, spas, beauty business centers with cosmetics imported from Europe, cosmetics markets and take-away restaurants, cosmetics retail stores, physiotherapy systems and skin care series.
Something she hopes to accomplish effectively.
? If I am allowed to be smart afterwards, I will hire an experienced CFO/ COO at least ten years ago to point out the development direction for the enterprise. I hope? Never too late? This proverb can work. ?
Her advice is:
? As long as you do what you really like, success will come to you. In my special case, I have no retail experience, no business degree, and no consultant to advise me on avoidable defects. I started my entrepreneurial journey blindly, but in the end, it turned out that entrepreneurship was the right decision for me. ?
Doug who sells ice cream? Deqi
Enterprise name: ColdStoneCreamery
Founded in Scottsdale, Arizona, 1988.
Sales revenue: $408 million
Mixed ice cream
In ColdStoneCreamery, consumers can mix all kinds of raw materials on the cold stone in front of them to make their favorite taste. Today, ColdStoneCreamery has more than 65,438+0,000 distribution points in the United States, the Caribbean and Guam.
What he hopes to accomplish effectively.
The most important thing I learned in the process of starting a business is to find excellent employees early. Since I found someone who can not only finish the work, the fate of ColdStoneCreamery has changed greatly.
His suggestion is:
? It is a general trend to make up for defects by hiring employees.
But if you focus on high-level talents, you need to pay more for them, and you will get too many human resources, which will cause waste. Our current operation process not only considers the talent ability, but also considers the salary paid. ? (Editor: Wang Guangliang)
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