Ali has officially wholly acquired Youku Tudou, which means that the rumors have finally landed. However, it is still unknown whether the two parties can maximize their interests after the acquisition. Youku Tudou, which has been facing losses for a long time, has now found a new big backer. Ali became the pick-up man of Youku Tudou, not only Ali, but also Baidu, Tencent and BAT. A fight in the video field is about to begin. At present, Ali has Youku Tudou, Baidu has iQiyi, and Tencent has its own Tencent video. The tearing of giants will bring new opportunities and challenges to the video industry.

A new reshuffle of video portal begins, and standing in line is the key.

In the face of Baidu, Tencent, and Ali, the video portal has only a bow, plus the long-term recession in the industry. At this time, standing in line may be the key. Instead of struggling, video websites such as 56 videos and 6 rooms might as well hold their thighs early or collectively hold a group to keep warm. The involvement of BAT is a great opportunity, and being acquired is better than waiting for death. Video portals are still far away from the charging era, with a single profit model and high copyright fees. After the merger of Youku and Tudou, a wave of video portals has been ushered in, and now a new round of industry reshuffle is about to begin.

Ali is not only investing in making movies, but also has huge ulterior motives behind it.

BAT's investment in making movies is nothing new, but after Ali bought Youku Tudou, it was more than just playing homemade dramas. There is a bigger conspiracy behind it. The Ali entertainment empire is slowly forming, and more importantly, the Ali entertainment ecosystem. Youku Tudou will become an important part of it. The two trump cards in Ali's hands are Internet finance and e-commerce. With the help of Youku Tudou to drain Taobao and even make video shopping, Ali's films can be broadcast alone on Youku Tudou. In the video field, Ali is not as good as Baidu and Tencent, so it should be reasonable to acquire Youku Tudou.

BAT has entered the video industry in a big way. Is the video portal welcoming a new life?

Although Youku Tudou has received a large sum of money, it is estimated that it will still lose money if its profit model is not innovated and changed. If the video portal really wants to usher in a new life, it must increase new profit points and innovate in the profit model. While promoting the comprehensive charging system, we should emulate foreign video portals. For example, Iqiyi's self-made dramas have been played according to the mode of American TV series, and they are played in different seasons to gain longer-term user attention, and only members can watch the whole season's story at one time. Ali's acquisition of Youku Tudou may try a new profit model, which is an opportunity for Youku Tudou.

The dominance of the three video sites has been formed, which is not a good thing for other video sites. In the internal and external environment, it is more difficult for video sites such as 6 rooms and 56 videos to survive. The fate of news portal is similar to that of video portal. It is said that Ali will acquire Sina wholly. The news has not been confirmed, but it is more likely that Ali will acquire Sina Weibo wholly.