1. Copyright issue: Black Sugar Macchiato has no copyright in China, and the movie and TV platforms did not buy the copyright, so they were sued by the copyright, so they could only take Black Sugar Macchiato off the shelves.
2. Rising raw material costs: the main raw material in Brown Sugar Macchiato is brown sugar, and the price of brown sugar is affected by market fluctuations, if the price fluctuation is too large, Starbucks may be difficult to bear the cost pressure, and had to take down the drink.
3. Unstable taste: The production process of brown sugar macchiato is relatively complex, requiring strict control of the time and temperature of each link, in order to produce a consistent taste of the drink. However, because manual operation is prone to errors, coupled with differences in the production standards of different stores, sometimes consumers in different stores to buy the brown sugar macchiato taste differences, which is also one of the reasons for the shelving.
4. New product substitution: Starbucks is constantly pushing the envelope, launching new products to attract customers to taste and keep up with the trend. If the new products perform better, consumers gradually flow to the new products, then the previous drinks in the pre-tasting period after the Starbucks may also be shelved.
5. Epidemic impact: affected by the new crown epidemic, the sales of the liquor industry has been hit by a large impact, Starbucks may have to optimize the product line to reduce unnecessary costs, and then choose to shelve some of the drinks to reduce inventory and waste.
The above is the reason why the Brown Sugar Macchiato was taken off the shelves.