Since 2000, by taking the road of developing Chinese fast food in franchise chain, in a short period of five years, it has rapidly expanded from three stores to 150, including 23 direct stores and 27 franchise stores 127. With outlets all over Beijing and Yanjiao, Hebei Province, it has become the largest chain enterprise of steamed stuffed bun fast food.
With the further expansion of the chain scale of Qingfeng Buzipu, in order to better manage the chain operation, Qingfeng Buzipu invested more than 5 million yuan to build the first phase project of "Beijing Qingfeng Food Science and Technology R&D Center" in Shunyi District at the end of 2008, which carried out unified procurement, unified processing, unified storage and unified distribution of ingredients in all chain stores.
This not only ensures the quality, but also effectively solves the taste difference caused by uncontrollable factors in single-store processing, saves the energy consumed by single-store processing, and also reduces the management difficulty of chain stores, so that store managers have more time and energy to strengthen the control of service and health links. The strict management, excellent quality and rapid development of Qingfeng Steamed Bun Shop have had a wide impact on the society, and the brand awareness and reputation of the enterprise have been continuously improved.
In order to manage the enterprises with hundreds of franchisees, Huatian Group Company and Qingfeng Chain Enterprise established Qingfeng Baozipu Chain Management Committee on June 9, 20 1 1, inviting franchisees and direct store managers as directors, and inviting Professor Feng Jun, an expert in chain catering research at Beijing Technology and Business University, and Li Changgui, a perennial legal adviser of Huatian Group Company and Qingfeng Baozipu, as consultants of Qingfeng Management Committee.
Qingfeng Management Committee aims to build the first brand of steamed stuffed bun in China, serves all steamed stuffed bun shops in Qingfeng, and fully relies on the strength of enterprises to create a good environment for the development of Qingfeng steamed stuffed bun chain enterprises. Build a communication platform to exchange hot issues such as development strategy and operation management, and * * * promote the better development of Qingfeng Baozipu chain business.
In addition, Qingfeng Wanxing Food Science and Technology R&D Center is the distribution base of Qingfeng chain enterprises, and Qingfeng chain headquarters employs relevant experts to develop the distribution project of fresh and quick-frozen steamed bread. This technology is the first in China, which is different from other quick-frozen products on the market. Fresh quick-frozen steamed bread can preserve juice, keep it fresh and improve taste quality.
20 14 February 13, Qingfeng Steamed Buns visited Kaohsiung City, Taiwan Province Province. Diners line up in front of the booth for at least two hours.
Chang Jinsheng, a chef who makes Qingfeng steamed buns, said that most of the ingredients of the "steamed bun set meal" were purchased locally in Taiwan Province Province. For example, the meat stuffing of pork and green onion steamed buns is made of pig's front leg meat, but green onions are airlifted from Shandong. "The main reason is that Shandong onions are more fragrant and can guarantee the authentic taste."