The reason why Moutai is known as the "national liquor" is due to its long brewing history, unique brewing technology, superior intrinsic quality, and profound brewing culture.
The incomparable role Moutai plays in China’s political, diplomatic, and economic life, and its traditional and special status in the Chinese wine industry are determined by the love of three generations of great men and the long-term market storms. The result of testing and nurturing. It has also received praise from the people in terms of actual life taste and experience, so it is well deserved.
On June 12, 2019, Li Baofang, chairman of Moutai Group, announced that the "National Liquor Moutai" trademark would be suspended before June 30.
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The development history of Moutai liquor
As one of the three famous liquors in the world and the "Mao Five Swords" of the three famous liquors in China, Moutai liquor has been It has a history of more than 800 years. In 1915, he won the gold medal and certificate at the Panama International Exposition. After the founding of the People's Republic of China, Maotai liquor won many awards and was sold all over the world. It was known as "the world's famous liquor and the "light of the motherland".
In the Qing Dynasty, the liquor industry in Maotai Town flourished, and "Maotai Spring" and Famous wines such as "Maotai Shaochun" and "Tongsha Maotai" became famous. "Huamao" was the predecessor of Moutai. In the 43rd year of Kangxi (1704), "Gaisheng Shaofang" officially named its wine Moutai. Liquor. In 2006, the State Council approved the inclusion of "Maotai Liquor Traditional Brewing Technique" in the first batch of national intangible cultural heritage lists and declared it a world intangible cultural heritage.
On February 14, 2003, The former General Administration of Quality Supervision, Inspection and Quarantine approved the implementation of regional product protection for "Maotai liquor"
Baidu Encyclopedia - Maotai liquor