The biggest benefit of chain stores is that they can borrow directly from the headquarters of the gold standard, and with the experience of the headquarters, thus reducing the risk of investment and operation. However, for the franchisee, "copy" after the headquarters of the business premises of the environment, atmosphere and products, does not mean that you can rest easy. In the business process, the franchisee will be involved in financial management, personnel management, market development, peer competition and many other factors, and each franchise will be due to local customs, the market, the competitive environment, etc., with the headquarters of the existence of great differences. Yingzhong Entrepreneurship Laboratory based on ongoing research and analysis concluded that: in order to stabilize profits, the franchisee must be the headquarters of the business philosophy, operational methods, etc. absorbed into their own available methods to develop their own business management capabilities. In other words, the choice to join, not only need to franchisees to invest a certain amount of money, but also need to invest a lot of time and energy. After all, the mall as the battlefield, any one of the blunders may lead to your investment in vain. First, in the pre-franchise, pay attention to reasonable financing, reasonable investment funds to edit the paragraph Because of the eagerness to start a business store, some franchisees in order to raise the franchise gold, deposit, etc., everywhere, and even borrowed loan sharks also have no hesitation. Once the store, although the business is also quite smooth, but every day in order to raise money to pay off debts, completely uninterested in the business of the business. Should be at the head of the front of the operator, once because of the scheduling of funds and left the front line, the other employees in the store will immediately be affected, so the quality of service gradually decline. Customers are also sensitive, and will slowly and gradually away from the store, of course, the performance can not be upgraded, the original business is not bad store often collapsed as a result. Mr. Feng in order to raise the franchise and opening costs, borrowing money from people around. Smoothly after joining the store, business is very prosperous. See profitable, a debtor proposed to lend Mr. Feng 100,000 yuan into the shares, to participate in the management of the hotel and the distribution of profits, if you do not agree, then immediately repay the debt. In order to raise money to pay off the debt, Mr. Feng did not want to invest in the management of the hotel, and the quality of service gradually declined. Therefore, Yingzhong Entrepreneurship Laboratory believes that the franchisee should act according to his ability and choose the franchise fee that suits his threshold, otherwise, the debt is high, and the whole day is worried, which will have a great impact on the operation of the store. At the same time, the franchisee should determine a reasonable allocation ratio for the entire capital investment, do a good job of overall planning. Do not wait until after the opening of the scenery, only to find that there has been no funds for the operation of the store later, not a big joke. Second, control the operating costs, planning a good stocking strategy Editorial paragraph The cost of the business process is very important to control, less a point of expenditure is equal to more than one point of profit, the cost of compression in the lower range is absolutely necessary. However, excessive savings are also incorrect. For example, lighting effects are essential to attract customers for the sale of certain goods, and if you turn off the spotlights to save electricity, you will definitely lose more than you gain. At the same time, planning a good stocking strategy and regulating the speed of turnover is also an effective way to control costs. Stores should be avoided as much as possible to avoid the pressure of goods, many new bosses often appear funds accounted for a serious situation, the capital operation is stretched to the limit, and soon fall into difficulties. Seasonal slow-selling goods should be timely price reductions clearance, with new goods to supplement the original vacancy. After all, goods are only sold is money. Third, learn to manage the staff editorial While joining, the headquarters will provide a series of training in staff management, will provide appropriate support to the franchisee, but, distant water can not put out a nearby fire, the franchisee needs to find the source of the problem, the real integration, learn how to manage the staff. Yingzhong entrepreneurship laboratory from a number of entrepreneurial examples found that many new bosses do not have the correct understanding of the issue, from the usual thinking, according to their own temperament to do things, so it is not surprising that the internal staff to tear things down. "Just contact with the franchise chain, thought as long as the success of the franchise, you can easily sit back and enjoy the success." Once joined a beauty chain Ms. Wu so lamented. Ms. Wu thought, lying nothing to do, everything by the headquarters to manage just fine. After the real opening, staff problems ensued. One of the company's employees took advantage of his work to sell other beauty products to clients; in less than a week, several of the company's key employees were poached by other beauty salons and took dozens of regular clients with them. Ms. Wu re-recruitment, not long after, found that again for others to do the graft. Therefore, the franchisee must realize that managing staff is their own business, and it is something that must be done well. First, the franchisee must fully understand his or her employees. As a manager, it is not easy to be able to fully understand the employees. But managers who know their employees well will have a much smoother job to do. "A foot has its own shortcomings, inch for inch", each employee in the ability, personality, attitude, knowledge, training and other aspects of the advantages and disadvantages of each, some work up sharp and rapid, some cautious and careful, some good at dealing with interpersonal relationships, some like to bury their heads in the statistics of the silent work. As the saying goes, "a man who knows a man dies", a manager who can fully understand his own staff, whether in terms of work efficiency, or interpersonal relationships will be a first-class manager. Secondly, we should communicate with our employees and listen to their voices. Employees will always have their own dissatisfaction and views, although some of them are correct, there are also incorrect. However, if they are not vented or guided, they may cause big problems. Therefore, managers need to communicate with their employees frequently, ask for their opinions and listen to the questions they raise. By unraveling the knots in employees' minds, the team will be more united and motivated to work. At the same time, employees should be allowed to make mistakes, and employees who perform well should be praised in real time. The real world is full of uncertainty, in such an environment, doing things naturally can not be successful in everything. As a manager, if you ask your subordinates not to make any mistakes, you will inhibit the spirit of innovation and make them work with fear. Of course, to contribute to the staff, to give timely rewards and praise to encourage morale. Fourth, learn to manage customers, establish a good customer relationship Editorial A grain of wheat has three destinies: one is ground into flour, be consumed by the people, to realize its own value; two is as a seed, sown to produce new grains of wheat, to create a new value; three is due to poor storage, moldy and deteriorating, losing its value. In other words, when wheat is well managed, it creates value for mankind; when it is poorly managed, it loses its value and even brings negative value. The same is true for customers. When a franchise is managed well, customers become its loyal consumers; when it is not managed well, it loses a lot of them and affects other customers. Yingzhong Entrepreneurship Laboratory reminds franchise entrepreneurs should learn to manage customer files, retain old customers, dig new customers. The customer file includes the customer's basic information, transaction status, creditworthiness, etc., which is also an important information for the franchisee to manage and track. Carefully analyze the customer file, will find their respective preferences, vision, purchasing power, so you can be more targeted for them to recommend goods, provide services. Developing a new customer is six times the cost of developing an old customer, so retaining old customers is the basis for the survival of the franchise. Good after-sales service for customers, strengthen communication with customers, is a proven method. At the same time, the franchise can return the old members in a timely manner through member discount activities, etc., in order to improve customer satisfaction and loyalty. In order to develop the market and tap new customers, the franchisee can take a variety of business methods for marketing. For example, joint business method: you can and nearby cafes, movie theaters, Internet cafes and other commercial institutions with **** the same customer base to form a joint venture, such as buying a prescribed goods will be possible to get a movie ticket, etc.. Fifth, with the franchise headquarters to coordinate *** into the editorial section Franchise and franchise headquarters has a very delicate relationship, both lips and teeth, and each has its own axis of interest. Therefore, the franchise and headquarters will inevitably occur some conflict. Franchise often complain that the headquarters of the existence of bureaucracy, only know how to blindly command, lack of understanding of the actual situation; and the headquarters will also think that the franchise self-centered, bent on the work of the headquarters is not supportive, not with. This is often the case, often because the franchise on the company's policies more or less skeptical or resistant, or at least stay wary. Therefore, the franchisee in the choice to join the headquarters, should put a lot of energy to investigate; once the success of the franchise, it should hold "*** create a win-win" mentality, and actively cooperate with the headquarters of the work. The so-called too little too late, skepticism, resistance and complete dependence is not the franchisee's way of doing business. British entrepreneurial laboratory to remind the franchise entrepreneurs, as most of China has a strong regional, various cities and regions of the consumption level, consumer attitudes vary greatly, the franchise headquarters elsewhere in the successful business strategy may not be suitable for local franchises. Therefore, the franchisee should listen to the headquarters on the basis of the views of the headquarters, and actively communicate with the headquarters in a timely manner to pass the local information, with the headquarters of the existing experience, **** with the exploration of the local situation suitable for the business strategy. Sixth, actively accumulate industry experience editorial industry experience for the franchisee, is Han Xin point of view, more is better. The so-called different lines, peers are different profits, is due to familiarity with the result. Industry experience is difficult to come from a book or several books, many things can only be obtained through personal experience. Therefore, the franchisee should pay attention everywhere, more accumulation. For example, open a certain clothing brand franchise, the franchisee should read more popular magazines, more fashion activities, in order to develop their own unique fashion concepts and a keen sense of fashion. When walking into the store every customer, you can be a unique vision, to provide the right match for her, still worry about the turnover of the franchise is not soaring?