A friend of mine is in the wine industry. He once told me that after setting up a factory in Xi 'an, Coca-Cola Company began to distribute goods in Xi 'an market on a large scale, and completely looked down on Feng Bing. He thinks that the local small brands must be the same as those in other cities, and eventually they will either go bankrupt or be merged. However, they were wrong. They gave the restaurant a big discount to distribute Coca-Cola, Sprite and Fanta glass bottles, but found that they could not sell them at all. Few people in those restaurants order these, and most of them still drink ice peaks. Later, Coca-Cola decided to change the glass bottle from 200ml to 250ml, and the price was the same as that of Bingfeng, but it still could not be sold. Those restaurants that signed exclusive agreements with Coca-Cola broke their contracts one after another, and those that didn't break their contracts also secretly sold ice peaks.
Secondly, my cousin married a Suzhou sister last year and took her to Xi 'an. When she was eating the Sanqin set meal, I ordered her a bottle of ice peak. She asked what kind of drink it was. I didn't see it. I said it was a local drink in Xi 'an, and everyone in Xi 'an drank it. She didn't agree, but she drank it anyway. However, a few days later, when they left Xi 'an, she asked me to take two things, one was bacon and the other was bacon. A barbecue with cold-skinned Chinese buns or steamed buns is an artifact!
In 20 15 years, Feng Bing's annual sales exceeded 1 100 million bottles. What concept? Xi Anren has an eloquence of 8.7 million, which means that everyone should drink at least 10 bottles every year (anyway, I have overfulfilled my task)!
Ice Peak Soda was actually a recipe given by the Soviets when the Soviet Union aided the construction (the same as the Arctic Ocean), but it was given her a second spring in Xi 'an. But strangely, although the ice peak is very popular in Xi 'an, it is hard to find it in Weinan, Baoji, which is also in Guanzhong, let alone outside the province. It can only be understood that the unique taste of this orange-flavored soda is a perfect match with Xi' an cuisine, but it is not so good with other regions.