First, you must go to the area with a large flow of people to choose the facade, so as to ensure the tourists, such as schools, hospitals, enterprises and so on.
Second, the snack bar must have its own characteristics. When Qiqi Wang treats guests outside, he likes to find special snacks, but he doesn't like to go to big places. It's too noisy.
Third, the decoration should be simple, and it must match and coordinate with the characteristics of snacks.
Fourth, the internal hygiene should be clean, and there should be no mosquitoes. King Qiqi hates flies the most. The ingredients are good and you can eat them.
Fifth, the service personnel should be quality and clean! Tooling should be distinctive, clean and tidy, and be able to observe words and deeds.
Sixth, checkout is also a science, which should be erased, so your food pricing is learned.
Seventh, publicity work should be done well, such as making coupons, logging in to the US delegation, giving a dish, etc. It is very important to repeat customers.
Personal advice, for reference only.
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The secret of opening a small shop, I think, is that the first one is the best. Before coming, we should investigate what customers around us like to eat, not blindly open a shop, what tastes they like, and the second one is spending power. We should go deep into the market to understand consumers' spending power and know who the main customers are. Third, snacks should be affordable, so that customers feel that they have eaten enough and are worth eating. Fourth, it has its own characteristics. Now consumers are highly selective. If they want to eat it, they have to have their own characteristics. Fifth, hygiene is an important aspect of customers' choice at present. If employees, storefronts and training rooms are not clean, it will affect their choice.
Any restaurant is the embodiment of a complex, and snack bar is no exception. If you want to start a business successfully, you must do every detail well!
Entrepreneurial activist
Sister Lin's point of view:
There is a teppanyaki seller at the entrance of our village, who comes here on time at 4 pm every day and usually sells it until 4 or 5 am. Teppanyaki business is particularly good. I have to wait in line after buying it several times, and there are still several people's things to do in front. But I can't help it. If you want to eat, you have to wait. Why the boss's business is so good, I think there are the following points:
1. Don't open a shop, set up a stall. I found that it is best to make snacks or set up stalls on the roadside. If the teppanyaki at the entrance of the village opened a shop in the village, I don't think the business would be as good as it is now. Moreover, the location of the stall is flexible, so you can choose the place with the most people, and there is no rent pressure, just be careful to hide from the urban management.
2. Personality. Snack bars had better have their own characteristics, which can be remembered by diners. A major feature of teppanyaki at the entrance to the village is that the boss is principled and has a big temper. I went to buy it. The boss said there were two copies in front. I asked if I could make mine first. I was in a hurry. The boss said no, so I had to wait in line if I wanted to eat. I couldn't help it, but I waited for twenty minutes. But that's all right. I don't worry about others cutting in line when I go to eat. I added my boss's WeChat, and he sends a circle of friends every day when he goes out to the stall. Unless he is sick and hangs salt water, he will come.
3. It tastes good. The most important thing in making snacks is the taste. Before you set up a stall, you should learn from your teacher and have your own exclusive secret recipe. The sizzling squid cooked in teppanyaki at the entrance of the village is particularly delicious. The boss will fry onions together, while frying and pressing, which has a unique fragrance. Except squid, fried rice noodles and cauliflower are all delicious. As long as it tastes good, people naturally queue up to buy it every day.
4. The price is moderate. Since it is a snack, the price should not be set too high. Snacks are not luxury goods, and small profits but quick turnover are the right way. We have a local barbecue restaurant with a lot of people and a good environment, but one of the problems in this restaurant is the high price. Anything is more expensive than other restaurants, but the taste is not particularly outstanding. Everyone mentioned that this store was expensive, and they wouldn't go to his house unless it was a particularly important entertainment, so business is average now.
Unpleasant advice is a good medicine.
The contents answered by Fei Ge's team are all wounds left by years of entrepreneurial experience.
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I just make snacks. To be honest, the profit in this business is still ok. When the profit is high, it is much higher than the salary of ordinary migrant workers for four or five months, but it doesn't mean that you can make money as long as you make snacks. This also involves cost control, simple marketing, store location and so on
Generally speaking, there are quite a lot of doorways in this line. I will share them with you today. The first thing to pay attention to in the snack industry is:
The choice of stores, first of all, when we are preparing to make snacks, we must first find the location of the stores. This location is not random. You must first understand the people living nearby, whether they are middle-aged or young. Generally, people who like to eat snacks are mostly young and middle-aged.
These people rarely haggle with you for the price of food, which is 50 cents 1 faster than other snack bars, and the purchasing power of young and middle-aged people is generally higher, and the unit price of customers is often much higher than that of middle-aged and elderly people, so the location of the store must be chosen.
The second thing to note is:
Control the purchase cost. Normally, when your snack bar has just opened, someone will offer to supply you, but you should not directly agree to it, but charge more quotations. At the same time, go to the big food wholesale market and compare the prices quoted by suppliers on the spot. If the prices are not much different, then you can cooperate. After all, it can save you a lot of time. When you purchase, you should also pay attention to the quality problems of the dishes. Most of the dishes used in the normal snack business are not very good. That is to say, those goods with poor prices can only control the purchase cost in this way. Don't believe it, at least 9 snack bars in 10 do this.
The third thing to note is:
Simple marketing, now it's time for good wine not to be afraid of the deep alley. If your snack bar wants to do well in business and become bigger and stronger, then at least a little marketing means should be used. At least with exposure, it will bring some reputation to the store, and with reputation, there will be people who come from nowhere.
Now it is the Internet society, so the basic marketing methods are mostly carried out around the Internet. As long as the marketing is good, the exposure brought by it is well known throughout the country. When the reputation is great, you can start to consider joining the circle of money.
What are the secrets of starting a snack bar?
1, site selection
There is no doubt that the location of a snack bar is the most important. Only by having a stable customer base can we ensure the continuity of business.
You can consider the vicinity of the school, the residential areas where tenants are concentrated, the places where snacks are concentrated, tourist attractions and so on.
2, understand the specific situation of surrounding consumer customers.
If there are many tenants around, the demand for fried rice will be very large, and it is no problem for several stores to sell fried rice in succession.
However, if you are located in a snack street, the customers are mobile people. Then, you should try not to sell duplicate products. Even if you sell duplicate products, you should keep a certain distance, otherwise the competition will be fierce.
For example, there are already two tea shops. If you want to open them, you must keep a certain distance, otherwise the competition will be fierce.
3, grounded, affordable, delicious, novel and scarce snacks will be very attractive to customers.
For customers, snacks that are grounded, affordable, delicious, novel and have no repetition around them are relatively attractive. In particular: grounding gas, affordable and delicious are necessary factors. If you want to do it for a long time, these three points must be done.
Novel snacks have certain risks, and customers may try them out of curiosity. However, whether customers are willing to continue to consume or not, they should be grounded, affordable and delicious.
Scarcity means trying not to repeat the snacks around, for example, a mutton soup near my home is very hot. It is because there is no circle around, just this one. It is also grounded and affordable. People often go there.
4. The benefits must be visible to everyone.
Affordable is to let everyone see it as much as possible. What does it mean?
I have a friend who sells roast mutton offal in Chongqing, 10 yuan 15 string, and then send it to 30 yuan 10 string. He hung this on the door with a banner and immediately attracted everyone's attention. Business is booming.
Therefore, whether you promote sales or your price is affordable. It must be seen by customers, and customers can only be attracted when they see it.
5. Use smells to attract customers.
Since snacks are sold, attract customers with smells. Of course it is also very important. Many snack merchants will make some delicious snacks when they are approaching the peak consumption in the evening. Use smell to attract customers.
6. Don't give up easily if there is no problem with site selection.
If you are sure that the location is ok, even if a snack doesn't sell well, try to change it. But don't give up easily, a good location is not easy to find.
7. Say it again: "grounded gas, affordable and delicious" is the driving force for customers to continue to consume.
This article is the headline number: shop wisdom is original. I will often share business models, cases and solutions. Please pay more attention.
A few articles previously specifically mentioned that a friend of mine opened a barbecue shop in Shenzhen, with a profit of 2 million a year. Many people don't believe it. If many Huawei people in Bantian, Shenzhen know that store, the business will be booming every day.
According to my experience and experience, I analyze these aspects in operating snack bars.
The importance of location for catering is self-evident, but it does not mean large-scale shopping.
Mall or commercial street pavement. On the contrary, such a position will be easy to fail because of the high cost.
Let's take my friend as an example. His street belongs to someone but it is not prosperous. But there is a very potential factor, which is next to Huawei and Foxconn. The total number of people in the two factories exceeds 100,000, and many people have not found such a big potential market.
Some people may ask, why hasn't anyone else done such a potential position before? The factor I analyzed is that due to the culture of Guangdong, night markets like to open some traditional porridge stalls and brine shops. But it may be in the factory, all of them are full and don't need to run out, and the store was very traditional before, just a place to eat.
My friend's barbecue shop, decorated with industrial style, also set a table at the door, with a big projection to put a ball game every day. This creates a scene for Huawei employees to relax, not just eat. Since my friend opened this store, after working overtime last night, many Huawei employees who couldn't come out came out.
Drinking in the barbecue shop, drinking beer here with a group of foreigners every day, and there is no place to drink beer around. This barbecue stall not only serves as a snack, but also serves as a quiet bar. Friends who have stayed in Sakata should know that there are no bars around.
This is also the most important thing. Since it is eaten, it must be delicious, otherwise everything else will be in vain. My friend stole his barbecue skills from our hometown. The barbecue in our hometown is a must in the surrounding counties and cities, and the taste is very good. I brought many friends to eat, and no one said it was not delicious.
Therefore, the taste must be distinctive and delicious, which is the basis of all success.
Therefore, it is good to have big profits in small businesses, but you have to explore on your own. Go to successful stores to talk to the boss and sum up the experience.
I am a serial entrepreneur, and I will share more real cases and entrepreneurial experience with you.
Now, for consumers, eating is good, and a small business about eating can be tried.
Good taste, popularity, characteristics, wide consumer groups and so on.
Personally, it is not a problem to have excellent products, high cost performance and proper marketing.
Thanks for the invitation!
Small businesses do have big profits, and examples abound around them. But if you want to start a snack business, first of all, don't have the misunderstanding of "low catering threshold", because the competition in the catering industry has never been so fierce.
After that, visit the local market more, understand the living conditions of various categories, do your own positioning, and know what you want.
In fact, to talk about the secret, sum up the examples of "small business making big money" around you, and you will understand that the biggest secret is to be down-to-earth.
The current catering industry can be said to be flashy and gradually dispersed. Many previous conceptual catering can be said to be leading the way in March and May, and many of them have disappeared since then. The key word of the current catering industry is "return".
That is to say, to return to the essence of catering, first take root, then dig deep, don't pursue more varieties and adapt to more people's tastes. As long as you do your best, you can become the foundation of your own survival. With this prerequisite, and then do all the details such as procurement, taste and service well, success is a natural thing.
For your reference!
One position, two tastes and three marketing strategies