March 22-April 1, voice live platform red bean Live launched "popular blogger fancy even wheat" activities, memories of special small vest, the British newspaper sister, the same way uncle, small wild girl learn to vomit and other 36 well-known popular microblogging bloggers to participate in the activities, in red bean Live! Through the question and answer, even wheat and other ways to unveil the mystery, opened a new attempt to interact with fans.
Red bean Live data show that the "popular anchor fancy even wheat" live event cumulative number of online viewers of more than 46 million, 24 hours after the end of the live playback amounted to 50 million people. Among them, the live broadcast of the memories of the special vest 15 million viewers, becoming the highest single online playback.
The event attracted the participation of several popular bloggers with millions of fans. The bloggers shared their recent situation with their fans in the live broadcast and let them know a more real self through interaction and answering questions.
It can be seen that Hongdou Live, in addition to the existing education, health, emotion, finance and other professional fields of knowledge, content-type sharing, but also encompasses the stars, secondary yuan, paragraph players and other humorous, light-hearted pan-entertainment content, to meet the different needs of the anchor and the user.