A good business plan summary can bring new vitality to the company and better introduce the project strategy, goals, market, funds and investment to future partners. Below I will You have brought a summary of your business plan, welcome to read it. Summary of Business Plan (1)
This plan is for the purpose of seeking cooperation and introducing the strategy, goals, significance, market, funding and investment analysis of the company's new product projects to future partners.
1.1 Project Plan
This project plans to establish a limited liability company named "Tianzhisu" dietary health-themed restaurant, mainly engaged in the operation of vegetarian health-care catering. The company is tentatively located at the north entrance of Liuxiang, Taiyuan City, with a registered capital of RMB 500,000. All investors are natural persons or private corporate entities. The company organically combines the principles of traditional Chinese medicine with modern catering management to provide urban residents with vegetarian health foods with traditional cultural characteristics, opening up a new world in the intermediate field of Chinese catering and medical care. In the first year of its establishment, the company plans to receive 56,000 customers per year and about 150 customers on the same day. The sales targets are community residents and some working people in the city center of Taiyuan. In the second year, the number of customers increased to 70,000, and the number of customers received on the same day was about 190. In the third year, the customer scope will be extended to the entire Taiyuan City, and the annual number of customers will be expanded to 200,000. In the fourth year, we will raise funds from the outside and start recruiting individuals or companies to join Gu's "Tian Zhi Su" food therapy and health-themed restaurant. In the fifth year, the company will go beyond Shanxi and challenge the Chinese catering industry across the country. At that time, the company will accept partners to join in various forms, including preferred shares, convertible bonds, attached equity bonds and other flexible and diverse forms. The interests of investment partners will be returned and exited through various channels such as resale, repurchase and listing.
1.2 Product and Service Introduction
"Tianzhisu" dietary health-themed restaurant will become a multi-service catering center, providing the following services:
l Provide healthy vegetarian meals to customers
l Provide healthy diet consultation to customers
l Give each customer a vegetarian culture manual
l Regularly provide members with Conduct free health training
l Develop healthy diet plans for members
l Give away books and CDs to members
1.3 Market opportunities
1.3 .1 "Food is the first priority for the people" is an eternal truth, and the catering industry is an evergreen industry.
The rapid economic development brought about by reform and opening up, the steady growth of urban and rural residents' income, and the vigorous development of tourism and commerce have provided a huge economic foundation and broad market space for the continued prosperity of the catering industry. At present, our country is at the third peak of the development of the catering industry after the reform and opening up, and the Chinese catering industry is facing a once-in-a-lifetime development opportunity. As China's catering market becomes more open and integrated with the international market, the market becomes more colorful.
1.3.2 The improvement of living standards of urban residents will inevitably pay more attention to physical health.
With the rapid progress of urban modernization, the income level of urban residents is increasing year by year, and the consumption level is rising. Especially on the premise of being satisfied with food and clothing, more and more people will pay more and more attention to the health of their diet. Our country is gradually entering an aging society. The pollution of urban environment and the increase of life pressure will pose challenges to people's health. In the near future, people's consumption expenditure on medical and health care will continue to increase.
1.3.3 Vegetarian culture will surely become a new food trend in the 21st century.
When the whole world is troubled by mad cow disease, foot-and-mouth disease, avian influenza, SARS, etc., vegetarian culture is increasingly winning people's favor with its unique natural flavor. When green catering has become people's first awareness, the healthy and scientific vegetarian culture is gradually taking root in the hearts of the people. According to the modern people's pursuit of health and delicious food and returning to simplicity, it can be said that it is a good idea to establish a restaurant with the theme of food therapy and health care. Go with the flow.
1.4 Competitive advantages of products and services
l The first-mover advantage of the originality of product concepts can occupy the existing market as quickly as possible and with less obstruction.
Although vegetarian restaurants have become quite popular abroad and in coastal cities in Hong Kong and Macao, their development in China, especially in inland cities, has just begun, and its development prospects are bright. The introduction of vegetarian restaurants into the field of food therapy and health care has pioneering advantages not only in Taiyuan but also at home and abroad. It can avoid cruel competition and seize the opportunity.
l As we all know, animal foods are rich in zinc, iron, selenium and other trace elements, which are lacking in plant foods. In order to make up for the lack of these trace elements in pure vegetarian diets, our company will cooperate with Shanxi In sincere cooperation with the Food Research Institute of the University's College of Life Sciences and Technology, professionals from the Food Research Institute prepare supplementary drinks rich in zinc, iron, tin and other trace elements, such as fortified juices, etc., which can be provided to customers during meals. Not only the vegetarian food is well equipped and perfected, but also the restaurant is unique in the similar industry.
l The scientific research content of the product can avoid market loss caused by imitation and penetration by similar companies. Since catering companies are highly imitative, the company will strive to improve the scientific content of dietary and health-care meals, continuously create new food types, and maintain the company's absolute competitive advantage in the field of dietary and health-care products. The company will seek to cooperate with provincial and national scientific research institutions to provide theoretical guidance or technical support for product research and development.
l Restaurants and products have a unique and elegant cultural atmosphere, which can become a hidden asset of the enterprise and increase the added value of the food. This restaurant is independently run by college students, so it can give full play to the high cultural literacy and elegant taste of college students. It not only improves the cultural connotation of the restaurant from all aspects of the restaurant's environment, food, service, and management, but also introduces clubs to the restaurant. Operate into a cultural restaurant with strong green culture.
1.5 Important Mission
"Tian Zhisu" food therapy and health care main restaurant aims to promote science, health, and health care by operating healthy, environmentally friendly, hygienic, and convenient food therapy and health care meals. Green vegetarian culture. In response to the increasingly serious health threats to urban residents, the company will follow the trend and launch the "Tianzhisu" series of dietary health-care meals based on the needs of consumers, providing an elegant and comfortable dining environment for urban residents' dining consumption, and Healthy living opens up a new consumer field.
1.6 Keys to success
l Develop a series of green and environmentally friendly meals with unique flavors, improve the technological content of the meals, and highlight the food therapy and health care functions of the meals.
l From restaurant management to products and services, we must highlight strong cultural characteristics, reflect the most considerate and complete humanistic care for customers, and increase customer loyalty to the restaurant.
1 Increase the influence of the restaurant, stabilize the existing market, develop potential markets, increase customer flow, and ensure that the gross profit is higher than 40%. Business plan summary (2)
Executive summary of the plan
① Business name: "Connecting remote gangs" website network service business
② Business concept Specific description: In view of the current difficult situation of relatives or couples living in different places, it is inconvenient for friends to travel during holidays, and it is difficult to carry out activities, which prompted me to have such an inspiration. We can form a gang by connecting classmates or relatives and friends across the country. Use the power of the Internet to find friends who are separated from family, friendship or love by distance, and help them realize their wishes. Ultimately, we want to build relevant websites and use our connections to bring together relatives and friends across the country to realize the wishes of relatives and couples in long-distance places. We will have dedicated personnel to track the entire process of wish fulfillment and report it to customers in a timely manner so that they can understand the detailed information immediately. We will also collect business fees or process service fees based on our service quality and customer opinions.
③ Business prospects: The execution of this business plan will be divided into initial development and publicity, construction and improvement during the period, and later scale expansion. In the early stage, our investment mainly focused on website development and construction and human contact. The small-scale investment is conservatively estimated to be within 10,000 yuan. Of course, this is a project that involves the collective efforts of everyone. After the initial stage is completed, we will formulate relevant service quality evaluation principles, such as: quite satisfactory, 100 yuan; relatively satisfactory: 50 yuan; fair: 10 yuan; poor: 0 yuan.
This is a relatively conservative judgment principle. The specific situation should be considered based on the total cost required for the service process. The total cost is initially borne by us, and there will be certain risks. After the business is completed, our credit has accumulated to a certain level. The plan can be changed so that both parties pay half, or the client retains full trust in us and pays the required fees directly to us. Therefore, the prospects of this business are also very good. In addition, no formal team has conducted this business before, so we are fully capable of making it bigger and listed on the market, and create our own brand. What we charge is only the service fee, and all evaluation principles still come down to the opinions of the customers.
④ Business development: In the initial stage, we need to contact friends from all over the world and use our connections to promote our business plan within a small area. The purpose is to find early partners. Of course, we will do this reasonably. Division of labor, for example, there are specialists responsible for website construction, website promotion, network connection, etc. After the website is built and the initial publicity is carried out, we will establish relevant contact groups, such as using QQ, Renren Group and other contact methods to establish related help groups. Each help group is responsible for a region or a specific area. Cities, such as Beijing, Shanghai, Changchun, etc., expand our business scope and have a comprehensive understanding of our market, that is, promptly understand the difficulties and problems of friends who are trapped in "different places", understand their specific situations and seek solutions. The best way to connect. Our business targets are not limited to students. We also serve salary earners traveling abroad or business elites traveling abroad. We can analyze the specific situation as follows:
If one of the long-distance couples cannot come back to celebrate during festivals or weekends, we will look for gang members in relevant cities to help the other party solve their difficulties in a timely manner. For example, on Valentine's Day, a boy far away in Beijing cannot send a bouquet of roses to his girlfriend far away in Shanghai immediately. Our gang group can use the appeal of the website to gather members of the gang group in Shanghai and obtain them in time. Contact information for girlfriends in Shanghai and help boys send Valentine’s Day wishes to girlfriends. In this way, it can not only send blessings to couples as soon as possible, but also solve the time difference caused by using express delivery and other methods to transport roses or the problem of stale roses.
For those who are traveling abroad and have difficulties in this regard, we will provide immediate help after learning about it in time. My son is on a business trip and it coincides with the Mid-Autumn Festival. He cannot rush home to have a drink with his old father on the full moon night of the Mid-Autumn Festival. We will try our best to help him realize his wish and find suitable gang members to drink a cup of reunion wine on his behalf. .
After the business grows, we can establish a formal "leisure time selling" group. That is, it is currently popular to sell personal leisure time and do things on your behalf, such as collecting express delivery, paying for food, shopping for you, etc. , but at present, most of these service projects are planned and executed by individuals, and there is no formal team to conduct in-depth market research or development of line pipes. After the "Connecting Remote Gangs" off-site business expands, we can open related intra-city businesses to Personal leisure time is a commodity for sale.
⑤ Our marketing strategy: For the "Connecting Remote Gangs" website network service project, our marketing plan is more about searching for "people in need", which is different from other network service businesses , other websites mostly use online publicity methods to expand their marketing coverage, attract customers through specific links, and rely on click-through rates to make money. In view of the particularity of our business, we regard the Internet more as a "search" method. After the initial publicity of the website, we will set up a special help group. We can look for customers with such needs in real life or on the Internet, convey our service concepts and new propositions to them, and express our willingness to help them solve the pain of being away from home. It's not so much marketing as it is building a brand image through publicity. This is what differentiates us from other businesses.
⑥ Outstanding achievements: We calculate our profit income based on the volume of business completed, because the expenses during the period {calculated based on the service effect is fair and above} are paid by the customers, deducting our related expenses for website construction and publicity. Expenses, and relevant financial statements are specified on a regular basis. At present, we cannot specifically calculate the relevant financial results and can only make predictions by stage.
In the early stage, our customers are mainly lovers who are separated from their parents or couples. In the early stage, in order to earn credibility, we will lower the service fee charging standard. The estimated business interval is three days to one week. Then, the estimated cost The payback period is two months.
After the initial credibility has been accumulated to a certain extent, we will expand the business market, expand the customer base, and face the society. It is not limited to the campus. In addition to increasing investment in publicity, we must also increase the construction of gang groups. , for people who are traveling or working abroad for a long time, we will further increase the charging standards appropriately, which is expected to reduce risk costs such as credit costs. Then we will estimate the business to be three transactions per day. After increasing investment in personnel and construction, we conservatively estimate the daily revenue to be 500 yuan. This is profit data, and it should double during holidays. Then, it is estimated that the starting profit amount is 20,000-30,000 per month.
In its peak period, we will further expand the foreign market, and then we will also provide services to people who have lived abroad for a long time or who work and study abroad. For special services, there will also be a dedicated service area for Hong Kong, Macao and Taiwan. While expanding the market, we also have higher requirements for our gang members, who may be colleagues living abroad or from Hong Kong, Macao and Taiwan. But our charging standards will also increase further. A conservative estimate is that the daily income is 5,000 yuan. If the amount is doubled during holidays, the monthly profit will be 100,000-200,000 yuan.
However, we will control the market scope and business scale in principle to ensure that our business is controlled within a certain range each time. This not only ensures the high quality of each service, but also maintains and accumulates credibility for us. Laying the foundation also provides good standards for our workload and ensures the interests of the gang members.
⑦ Relevant experience: As the main creative staff, I will first share my creative idea with my like-minded friends and classmates, consult their opinions and further improve it. Secondly, after everyone's approval, I will try it out on a small scale. After seeing initial results, I will gather my friends and classmates from all over the country and build my gang through the power of connections.
⑧ Other considerations: Of course, for initial investment, I am not prepared to carry out large-scale loans. Because I plan to carry out the initial construction of the Gangtuan website in school, there will be certain risk factors. In order to reduce the risk, I will control the scope and quantity of the business. This way, I can gather the funds of the early-stage entrepreneurs without investing too much, and it will be effective. After we have the first pot of gold, we will consider the next step. Creating a new field is bound to mean that there are new risks waiting, so risk avoidance is a very important aspect. Summary of Business Plan (3)
Investment Highlights:
The company is positioned to provide hospital customers with medical equipment used in operating rooms, and to provide home customers with respiratory-related products and products for home use. Services, market space and prospects are broad, and business is developing rapidly. The company has received capital injections from Investment Company A and Investment Company B, and its overseas red-chip structure and corporate governance structure have been improved.
Company background: The company is a medical product/home health product provider integrating R&D, production, sales and service. The company was founded in 2007. In 2008, it entered the independent research and development and production of medical device products for operating rooms. In 2009, after receiving an investment of N million from Investment Company A and Investment Company B, it began to enter the research and development and production of household respiratory health products. In order to be listed in overseas markets in the future, the company has established an overseas red chip legal structure. The company currently has about 2,000 employees, including 300 R&D personnel. The company has a 10,000 square meter R&D base in Beijing and a 100,000 square meter production base in Hebei. The company has branches or offices in all provinces and municipalities across the country, and maintains business cooperation relationships with more than 1,000 medical device agents across the country. The company's products have entered more than 5,000 hospitals and more than 100,000 families.
Products:
The company’s products can be divided into medical products and household health products, as shown in the following table:
The respiratory therapy instrument products have obtained US FDA certification and can Sold in the United States.
Business model:
The company is responsible for product research and development and production. More than 90% of the products are sold to end customers through agent channels distributed across the country; for some large-scale government bidding projects, the company Also directly involved. The company is responsible for the after-sales service of the products.
The company has also developed agents in the United States and some European countries and launched overseas sales. The company's products are mainly branded through exhibitions, publication advertisements and other means.
Market opportunities:
In 20XX, China's medical device market has become the world's third largest market after the United States and Japan, with annual sales of medical devices reaching 40 billion yuan. It is expected that within the next five years, China will surpass Japan and become the world's second largest medical equipment market. By 20XX, China's share of the world's medical device market will account for 25%. The overall level of medical equipment in Chinese medical institutions is still very low, and a large amount of equipment needs to be updated. The Chinese government's annual investment in medical equipment is also growing at a rate of 13%. At the same time, the sales ratio of medical devices and drugs in China is 1:8, while the ratio in developed countries is close to 1:1. This shows that the growth potential of China's medical device market is huge. Our home respiratory health products target more than 50 million patients with sleep disordered breathing and more than 100 million patients with cardiovascular and cerebrovascular diseases in China. The market size will reach 20 billion yuan by 20XX.
Competitive advantages:
The company’s products are mainly positioned as cost-effective domestic high-end products, and its customers are positioned at large and medium-sized hospitals in medium-sized cities, and
Siemens , Philips and other large foreign brands do not have much competition. The main competitors are domestic companies. The company's advantage is that its brand has good market visibility, it has marketing and management channels with branches and offices across the country, a sales network of more than 1,000 agents, and has close cooperative relationships with more than 5,000 hospitals all year round.
For home respiratory health products, our main competitors are foreign brands such as Australian Company A and American Company B, as well as domestic brands such as Company C, D, and E. The company's product positioning is more focused, its product line is wider, its technical performance is in a leading position, and it has completely independent intellectual property rights. Compared with foreign brands, we also have cost and price advantages, and our marketing is stronger.
Marketing:
For the domestic market, use the existing national management network to continuously expand and extend. For the international market, we mainly focus on home respiratory health products. We use the relative advantages of technology and cost to select suitable manufacturers for OEM/ODM cooperation. And by cooperating with outstanding foreign agents, we provide relatively low-cost, wide-range home respiratory health products to price-sensitive private health care organizations and professional medical insurance organizations.
Promote the company's brand and products through domestic and foreign medical exhibitions, academic conferences, and professional journals.
Development plan:
(1) Continue product research and development, including multiple varieties of household respiratory therapy devices, consumables, etc.; (2) Complete CE certification and certification of the full range of products before the end of 2010 FDA certification; (3) building a household respiratory health product marketing center covering provincial capital cities across the country; (4) overseas market expansion.
Revenue Medical Devices Home Health Products Net Profit
Financing Plan and Purpose:
Plans to raise US$10 million.
Mainly used for further research and development, large-scale production, and establishment of marketing network of household respiratory health products, including: product research and development (3 million), marketing and channel expenses (2 million), production support (3 million), technology mergers and acquisitions (1 million), supplementary working capital (1 million).
Management team:
AAA, CEO, founded the company in 20XX. In the previous 10 years, he founded xxx Medical Technology Company and acquired it from Siemens; he previously served as the general manager of the medical division of xxx Group. Obtained a master's degree in engineering control from xxx University.
BBB, Vice President of Marketing. He once served as the deputy general manager of xxx Medical Group China and the marketing director of xxx Medical Company. Graduated from xxx Medical College in clinical major.
CCC, CTO. He once served as deputy general manager and CTO of xxx Medical Technology Co., Ltd. and product director of xxx China Co., Ltd. Graduated from xx University majoring in precision instruments.