? The preparation of the restaurant has entered the countdown. With the approach of the opening time, the product positioning of the restaurant has become more and more clear. From the initial mess to the gradual clarity now, from the uncertainty of product line design to the existing core product ideas, to sum up, if you want to do such a comprehensive restaurant, you have to look more, think more and walk more.

? The idea of the product is clear, and the next step is how to present it, how to make the shop signs speak for themselves, and how to answer all three questions that the guests are most concerned about before entering the store is half the battle.

1. Who am I?

As a comprehensive restaurant, lunch is a working meal for white-collar workers around, and the per capita consumption is 15 yuan. How to make these target customers find this restaurant, and be sure that they can afford it and eat enough, so they need a talking shop sign, so that the shop sign can tell the guests, dispel their doubts and enter the store for consumption in a relaxed state.

2. What do I do?

as a restaurant that meets the needs of customers, how to accurately let customers know what products you are making, and quickly attract customers' attention, accurately know the key information you want to convey, and express it through the store invitation. It can be said that the store invitation is a love letter written by a merchant to customers, and a merchant who is good at accurate expression is like a romantic poet, which fascinates customers and must eat. On the other hand, it may be that the smell of wine is afraid of the deep alley.

3. What value can I deliver/bring to customers?

This is a hanging question. What value can I bring to customers in restaurants? In fact, reverse thinking is your core competitiveness, especially the environment. Is it taste? Is it the weight? Is it the price? Or ... In fact, customers don't want much, and the environment, taste and quantity that match the price, in other words, meet the expectations rather than break the glasses. Therefore, the per capita consumption of 15 yuan, how to exceed expectations is what we as operators have to think about!

? Summed up so much, in practice, there will still be many trade-offs. As an operator, there are too many things to express, or many things are difficult to choose, which will restrict the design of store recruitment, and truly achieve market response and business equivalence, all of which depend on the final results!