According to the Analysis Report on Market Foresight and Investment Strategic Planning of China Fast Food Industry from 2116 to 2121 by Foresight Industry Research Institute, the price of Chinese fast food can attract a wider range of consumers. Western-style fast food, however, is suitable for more fastidious people, and dining is often an elegant enjoyment.
about food culture. As consumers in China, they are not only more inclined to Chinese fast food in taste, but also more or less inclined to Chinese fast food in consumption psychology. This is because China is a vast country with thousands of years' cooking history. Its cooking techniques are extensive and profound, and there are 56 ethnic groups with splendid and colorful food culture, which is the foundation of the development of Chinese fast food and the strong backing for the development of Chinese fast food food culture.
prospective industry research institute's point of view: compared with traditional fast food, modern fast food mostly belongs to individual behavior, small-scale operation, a small number of employees, simple legal application procedures, which can be opened and operated after approval, relying on hard work, specialized technology, on-site production and on-site sales, and its shops are snack bars in the traditional sense. Modern fast food has made great progress on the basis of traditional fast food, and absorbed the advantages of western fast food enterprises such as replication, expansion, chain operation and standardized production, and moved towards a more rapid, standardized and modular development direction. Chinese fast food here refers to modern fast food.
I. Analysis of the development trend of Chinese and Western fast food
As early as 1987, KFC's western fast food had entered China and became the first international company in franchise development, China. In 1991, McDonald's followed suit and opened its first China branch in Shenzhen. Then, pizza, aromatic chicken, Pizza Hut and other western-style fast food also poured into China, and western-style fast food entered China, which had a great impact on the fast food industry in China, but also set off a boom in the development of Chinese fast food. In recent years, the fast food industry has developed rapidly in China, which has brought convenient and fast dining methods to consumers.
The main advantages of Chinese fast food over western fast food
About nutrition. Chinese fast food, drawing lessons from the traditional cooking methods in China, most Chinese fast foods have reasonable nutrition and dietary collocation, and are rich in cellulose, vitamins and minerals necessary for human body, so long-term consumption is beneficial and harmless to human health. On the contrary, the staple food of western-style fast food is characterized by high protein, high fat and high calorie, while its snacks and drinks are mainly high in sugar, salt and monosodium glutamate. Eating more is harmful to human health.
about the price of fast food. Market research shows that Chinese fast food is cheaper than western fast food. The unit price of Chinese fast food is generally about one-third to one-half of that of western fast food, which can be said to be cheap and affordable.